A5077614589- Consumer Behavior in Brand Consumption and Identification
- Language, Metaphor, and Cognition
- Digital Marketing and Social Media
- Digital Communication and Language
- Behavioral Health and Interventions
- Linguistics, Language Diversity, and Identity
- Language, Discourse, Communication Strategies
- Cultural Differences and Values
- Social and Intergroup Psychology
- Consumer Retail Behavior Studies
- Multisensory perception and integration
- Customer Service Quality and Loyalty
- Names, Identity, and Discrimination Research
- Gender Studies in Language
- Marketing and Advertising Strategies
- Environmental Sustainability in Business
- Media Influence and Health
- Death Anxiety and Social Exclusion
- Eating Disorders and Behaviors
- Psychological Well-being and Life Satisfaction
- Media, Gender, and Advertising
- Discourse Analysis in Language Studies
- Creativity in Education and Neuroscience
- Environmental Education and Sustainability
- Phonetics and Phonology Research
HEC Paris
2013-2022
Behavioral Pharma (United States)
2020
The University of Texas at San Antonio
2004-2012
University of Southern Denmark
2006
Rider University
1992-2002
Abstract The authors construct a psychographic profile of the green consumer in terms variables directly related to purchase behavior, such as price consciousness and general care shopping, interest new products, brand loyalty. Additionally, they address attitudes toward advertising media preferences. Data from 3264 respondents DDB Needham Life Style Study were analyzed. results show be an opinion leader careful shopper who seeks information on including advertising, but also suggest that is...
Two experiments investigated the effects of phonetic symbolism on brand name preference. Participants indicated preference for fictitious names particular products (or with attributes) from word pairs that differed only vowel sound (e.g., front vs. back vowels, or sounds associated positive negative concepts). preferred more when attributes connoted by small, sharp) were a product category convertible, knife), but they same less sport utility vehicle, hammer). However, words least regardless...
A case study of wedding planning is used to explore the concept consumer ambivalence. Focus groups, in-depth interviews, and shopping trips were employed generate text. formal definition ambivalence provided. Our analysis revealed four antecedents ambivalence: expectation versus reality, overload, role conflict with purchase influencers, custom value conflict. These then linked particular coping strategies that informants manage was generated. Suggestions how future research might are offered.
Journal Article Gift Selection for Easy and Difficult Recipients: A Social Roles Interpretation Get access Cele Otnes, Otnes Search other works by this author on: Oxford Academic PubMed Google Scholar Tina M. Lowrey, Lowrey Young Chan Kim of Consumer Research, Volume 20, Issue 2, September 1993, Pages 229–244, https://doi.org/10.1086/209345 Published: 01 1993 history Received: February 1992 Revision received: November
Materialism has a generally held connotation that is associated with character deficiencies, self-centeredness, and unhappiness, most extant research views materialism as having negative influence on well-being. In this article, we review synthesise supports both positive outcomes of behaviours materialism. We conceptualise in terms the motives underlying materialistic behaviour, situate our synthesis within context. doing so, document utility motives-based view propose agendas arise from...
Abstract This article provides a framework for integrating past recycling research by conceptualizing compliance as marketing problem. Within social framework, behavior is considered the product, and problem to sell consumers or public. Recycling then categorized consumer (research on characteristics of recycler), pricing costs consumer, including implicit less tangible costs), distribution modes participation promotional intervention strategies such raffles contests, personal selling...
Abstract Copytesting results from a commercial copytesting firm were used to assessthe relation between the presence of linguistic features in brand names and memory for those names. Brand ads being tested (<I>n</I> = 480) coded on 23 properties, which 11 occurred with sufficient frequency be retained analysis. Regression analyses association properties brand-name as function ofbrand-name familiarity,controlling forexecutionalvariables.Resultsrevealed thatthree variableswerepositively...
Journal Article Social Influences on Dyadic Giving over Time: A Taxonomy from the Giver's Perspective Get access Tina M. Lowrey, Lowrey Search for other works by this author on: Oxford Academic PubMed Google Scholar Cele C. Otnes, Otnes Julie A. Ruth of Consumer Research, Volume 30, Issue 4, March 2004, Pages 547–558, https://doi.org/10.1086/380288 Published: 01 2004
A brand name’s linguistic characteristics convey qualities independent of the denotative meaning. For instance, name length, sounds, and stress can signal masculine or feminine associations. This research examines effects such gender associations on three important outcomes: attitudes, choice, performance. Across six studies, using both observational analyses real brands experimental manipulations invented brands, authors show that linguistically names increase perceived warmth, which...
Abstract Materialism has a long history in consumer research, and the volume of research continues to expand rapidly. In this article, we review extant on materialism, with particular focus last 10 years. We structure around antecedents consequences materialism. first provide brief different conceptualizations then discuss terms interpersonal influences (socialization factors—parents, peers, media) intrapersonal (psychological factors—self‐esteem, power, belongingness, self‐concept clarity)....
Journal Article The Development of Consumer-Based Consumption Constellations in Children Get access Lan Nguyen Chaplin, Chaplin Search for other works by this author on: Oxford Academic PubMed Google Scholar Tina M. Lowrey Consumer Research, Volume 36, Issue 5, February 2010, Pages 757–777, https://doi.org/10.1086/605365 Published: 24 June 2009
This experiment investigated three levels of threat in cigarette warning labels: no warning/text only/text + graphic warning. Teenagers Canada and the US were exposed to one these labels a web‐surfing environment. Participants surfed website sponsored by familiar brand or an unfamiliar brand. After surfing, dependent measures assessed: attitude, smoking intent. Results indicated that label was most effective for Canadian participants, leading negative attitudes lower intentions, but least at...