Purpose This paper aims to offer an in‐depth analysis of Generation Y's choices concerning the consumption wine and other alcoholic drinks by examining situations in a traditional wine‐producing country. Design/methodology/approach The study applied multinomial logit model involving sample Y alcohol consumers city Northern Italy. Choice sets were constructed using Bayesian efficient design, each choice set included four situations: at bars or pubs, discos, home restaurants pizzerias....

Purpose – The purpose of this paper is to identify and discuss the web-marketing behavioural models adopted in wine industry using as case studies several leading Italian wineries. It aims propose a new methodology evaluate impact web marketing strategies on online brand visibility image. Design/methodology/approach based literature review study approach. uses six wineries studies, selected by taking into account strategic profiles: business size, management, corporate reputation,...

Purpose This paper aims to investigate the level of internet marketing in use and web strategies models implemented by Italian Speciality Wineries (ISWs). Design/methodology/approach The surveyed a sample 272 high quality wineries. analysis existing sites has been conducted through an adapted 7Cs model. model data developed both at univariate multivariate level. entrepreneur's perception analysed market research questionnaire. Findings ISWs is initial stage. “Show‐case” main purpose while...

Purpose – The purpose of this paper is to advance the understanding decision-making process consumers from novice markets facing choice a complex product like wine, explaining determinants their consumption intention and behaviour. It also aims understand link between attributes behaviour, analysing role played by intrinsic extrinsic cues. Design/methodology/approach This study applies theory planned behaviour considering that individuals do not always have complete control wine especially...

Wine is one of the few food products not subject to mandatory nutritional labelling, except for alcohol content. As such, health-related characteristics might be inferred by attributes related production methods and This research focuses on set information currently reported wine bottle labels, investigates consumer's use such their preferences associated with 'naturalness' as clean labels We conducted a survey Italian consumers red wine, which included choice experiment. Results showed that...

By estimating the demand for imported wine in China, this study investigates Chinese consumer choices terms of wines and countries origin, as well competition among suppliers. The Restricted Source Differentiated Almost Ideal Demand System (RSDAIDS) model is applied. Three goods (still bottled, bulk sparkling wines) from main exporting (France, Italy, Australia Chile) rest world are analysed. also includes socio-economic variables seasonality. results show that price sensitivities different:...

Purpose The purpose of this paper is to identify the main determinants winegrowers’ profitability in Eastern Europe with ultimate improve wine industry competitiveness. Design/methodology/approach research focussed on Moldova region (Romania), a little studied wine-growing area that presents potential for future development industry. A hierarchical approach applied consider simultaneous effects climate aspects, vineyard features, characteristics and management practices vineyards’...

Purpose – This study aims to understand the behaviour of novice consumers and provide businesses with guidelines regarding how approach different typologies from new inexperienced markets generations. Design/methodology/approach The reasoned action is applied wine consumer, two parallel surveys using a questionnaire have been conducted sample Missouri population representing young Italian located in traditional consuming countries. Two research hypotheses are tested. Findings hypothesis...

Abstract This paper presents the results of a survey on wine consumption in town Odense Denmark that is representative trends northern Europe. The analysis was carried out using an occasion-based approach applied to six different occasions during meals and outside mealtimes. sample 207 families. highlights most relevant segmentation factors for each occasion defines multi-occasion profiles from which three marketing strategies levels can be derived.

This paper analyses the wide body of literature that concerns applications Ricardian approach to assess economic effects climate change on agriculture. Beginning with original model proposed by Mendelsohn, Nordhaus and Shaw in 1994, article discusses researchers’ main criticisms innovations suggested overcome its limitations. Finally, study summarises unresolved issues empirical problems need be examined future research. New explored include capture technologies, implementation price...

This study investigates whether different sensory profiles of wines belonging to the same Protected Designation Origin (PDO) are perceived as products by consumers. It identifies drivers consumers' intention buy preferred wines. Descriptive analysis, consumer tests and interviews were conducted reach research aims. To perform interviews, 443 consumers participated in survey. The tasted comprised five samples representative Valpolicella PDO wine. Analysis variance tests, principal component...

Although wine consumers are increasingly interested in natural wine, the definition of is still unclear. Thus, scholars argue that consumer understanding characteristics might be vague and, therefore, perception can heterogeneous among consumers. Accordingly, this study, we question whether what natural, or not, may affect choice behaviour, by focusing on those attributes use to infer naturalness a wine. We present results from survey conducted Italy 340 red consumers, which allowed us...

The objective of the research is to investigate whether strategic dynamics wineries that operate in a wide homogeneous territorial system can result relational space and play role wine cluster, if so, how. For this purpose, group Italian cooperatives has been analysed through framework attempts integrate all most relevant quantitative qualitative components local system. study carried out three steps: identifying elements bringing each element into specific matrix analysis recreating...

Purpose This study aims to focus on consumers’ preferences towards rosé wine and explore whether how the consumption context may influence choices. Design/methodology/approach Using social networks platform, authors conducted a choice experiment, evaluate Italian for glass of in two contexts, restaurant bar. Characteristics also included price, origin type wine. The applied latent class analysis define segments incorporated personality traits model. Findings results three drinkers’ profiles:...

Abstract We elicit subjective probabilities of choice using a experiment designed to study preferences German consumers for high quality Italian extra‐virgin olive oils. develop an econometric framework address the issues resolvable and near‐epistemic uncertainty. Focussing on behaviourally meaningful quantities linked changes in oil attributes, such as marginal willingness pay, we found estimates these be robust both types uncertainty from discrete fractional elicitation formats response...