This paper seeks to investigate the conceptualisation and measurement of service quality construct its relationship behavioural intention through an application importance‐performance technique within Australian wine tourism industry. Many winery operators invite customers their during visit can impact on future sales. Research undertaken among a sample visitors vineyards showed that process factors were more closely linked purchase than tangible elements. The study also provides further...

Purpose The aim of this study was to investigate the relationship between wine drinkers' product involvement and their engagement with quality. It examined particularly how they conceptualise quality, evaluate it, dimensions quality focus on. Design/methodology/approach used groups (including tasting as a stimulus) individual interviews elicit data. Wine drinkers across Australia were informants for study. Findings There appears be level is perceived. Higher‐involvement seemed more inclined...

Purpose The aim of this paper is to consider place as a value proposition, in the context Resource-Advantage Theory, by analysing concept terroir, including its antecedents and consequences. Design/methodology/approach authors conceptually analyse role marketing contrasting terroir three other approaches: “in style […]”; “made […]” Protected Designations Origin. They explore impact on range products, offering series propositions. Findings Versus links, offers more specific...

Wine tourism has emerged as a growing area of special interest in Australia, and is an increasingly significant component the regional rural product Western Australia. The increased significance competitiveness this sector led to heightened concern by producers consumers for quality services being offered, forced many within industry invest delivery higher levels service means achieving competitive differentiation. An integral part any organisation’s attempt deliver on front commitment...

Abstract There has been occasional debate amongst aesthetic theorists about whether or not the consumption of wine can be considered an process. This paper examines this empirically, using data from exploratory study into practices to elucidate arguments. The findings suggest that consumers perceive some key similarities between and appreciation art forms. These include: pleasure provided by each; interrelated role sensory, emotional cognitive responses; focus on evaluative processes,...

There is a growing body of research on the experience visitors to winery tasting rooms, and their expectations satisfaction. This overview uses qualitative in Australia New Zealand examine number themes relating visitor's room, including impact size winery, nature service encounter, effect paying for wine. The significance these placed context economy provision hospitality generally. practical relevance article relate consumers' perceptions rooms goals wineries generally, also issue wine...

Purpose The aim of this study is to investigate and compare the engagement Generation Y consumers with champagne sparkling wine across five Anglophone countries. Design/methodology/approach A qualitative approach was adopted using focus groups young consumers, including images tasting as projective stimuli. Findings There were significant trans‐cultural similarities between consumption behaviour (sparkling a women's drink, separate category from still wine, that they will “grow into”...

Abstract This paper reports on an exploratory study of consumer responses to the information contained wine bottle back labels. It was based research conducted with respondents in Australia early 1999. Its central findings were: (1) that experienced consumers have difficulty matching tastes wines their label descriptions; (2) 57% claim regularly read labels making purchasing decisions; (3) they found most useful helping them identify simple descriptions or smells wines; and (4) it is...

Wine tourism is a growing segment of the industry. tourists are not homogeneous group, but seek differing components overall wine experience. This research evaluates their demand for an educational element in process, within Australia. Personal surveys were carried out two regions Western Respondents questioned on previous experience education, possibilities learning at cellar door, benefits and how far expectations education had been met. The yielded findings from which broad visitor...

Over the last few years Portugal has been developing several wine routes, each one with its unique structure. Despite such development, research scant, particularly in evaluating their performance. This study uses Bairrada Wine Route as a case and attempts to make first evaluation of route. In doing this gathered data from winery managers about number issues. These included initial objectives when wineries joined route; problems constraints that they have faced since then level satisfaction...

Purpose Food and alcohol are symbolically physically linked in many cultures. This article seeks to explore Australians' perceptions of the relationships between food two more popular forms – wine beer. Design/methodology/approach The findings from parallel studies reported. One study examined role consumption Australian culture ( n =105), while other performed same function terms beer =115). Interviews focus groups were used both collect data consumers industry representatives identify...

ABSTRACT There is an increasing interest in the consumption and social meaning of food drinks discipline marketing. This article reports findings exploratory research study into motivational factors which inform reasons why people drink wine. A qualitative process was used to explore these understand better aspect Australian consumers' relationship with The cover both symbolic experiential purposes. Enjoyment, situational factors, personal historical context, lifestyle-related issues...

Purpose There is growing research on the value of winery tasting rooms/cellar doors as an avenue for relationship building with consumers resulting in greater brand loyalty. This paper aims to examine role rooms this regard Australasian context. Design/methodology/approach The was exploratory, designed explore a full range visitors' experiences at room, using modified form mystery shopping combined focus groups. Findings Establishing loyalty through room experience requires more than just...

The goal of this article is to expand the understanding wine tourism in a European context (less closely researched than that New World countries) by examining aspects its operation Champagne. Two separate studies contribute toward goal. first qualitative project examined perceptions small champagne producers on range tourism-related issues. second quantitative investigated perspectives visitors region. offers three conclusions. First, it suggests show varying approaches (related structural...