The increasing interest in fuzzy-set Qualitative Comparative Analysis (fsQCA) Information Systems and marketing raises the need for a tutorial paper that discusses basic concepts principles of method, provide answers to typical questions editors, reviewers, authors would have when dealing with new tool analysis, practically guide researchers on how employ fsQCA. This article helps reader gain richer information from their data understand importance avoiding shallow information‐from‐data...

Substantial evidence exists to support the proposition that consumer perceptions and preferences should be basis for tourism marketing consumerpolicy. Some of this is reviewed, a general model traveler destination awareness choice presented. Results an empirical test provide some supportfor hypotheses presented in model.

Abstract Storytelling is pervasive through life. Much information stored, indexed, and retrieved in the form of stories. Although lectures tend to put people sleep, stories move them action. People relate each other terms stories—and products brands often play both central peripheral roles their To aid storytelling research consumer psychology, this article develops a narrative theory that describes how consumers use as props or anthropomorphic actors they report about themselves others....

This article provides a new definition for case study research. Achieving deep understanding of processes and other concept variables (e.g. actors’ perceptions their own thinking processes, intentions contextual influences) is identified as the principal objective Using multiple methods to “triangulate” (i.e. confirm deepen by using sources all focusing on same process/event) within described. The outlines core criticisms made researchers large sample surveys. A need exists paradigm shift in...

Abstract This introduction reviews core principles of storytelling theory. The article explains basic propositions good storytelling. A brief summary each the six articles that follow appears. extends a note appreciation to members special editorial board for this issue and Rajan Nataraajan. © 2010 Wiley Periodicals, Inc.

A tourism consumption system (TCS) is defined as the set of related travel thoughts, decisions, and behaviors by a discretionary traveler prior to, during, following trip. The central proposition theory TCS that regarding one activity influence for number other activities. Using exit interview data quick clustering analysis, this article empirically examines seven basic propositions pertaining to decisions made once destination has been selected. findings support extend specifically...

From a managerial standpoint, the important question about salesman-customer interaction is how salesman's behavior affects outcome. What can salesman do to shape course along which proceeds? Are certain selling strategies and techniques more effective than others in this regard [4]? Brock [2] partly examined by comparing efficacy of paint perceived as similar but inexperienced against same dissimilar experienced. In similar-inexperienced condition, emphasized that magnitude his own...

ABSTRACT The study here applies qualitative comparative analysis (QCA) in an examination of data from 15 societies varying their degree market integration (MI) and participation world religions (WRs); the are available Henrich et al. (2010b). findings provide a more nuanced coverage influences cultural causal recipes on fairness punishment exchanges with strangers than “net effect” explanations. explains how acts contingent several alternative paths including both low as well high levels MI...

This article examines the relationship between personal values and travel or leisure deci sions. Travel/leisure "benefit segments" are developed through cluster analysis of travel/ criteria members a statewide consumer panel. Discriminant models respondent membership in benefit segments determined using values. In ad dition, value differences visitors non-visitors to each 10 major recreation/leisure attractions state South Carolina. Application "value pro file" development marketing strategy...

Purpose The interest in customer experience has increased at a phenomenal rate. However, research to capture the true meaning of concept is limited. Therefore, this study aims address question what are underlying dimensions that constitute construct experience. Design/methodology/approach netnography method utilized validate priori concepts have been identified literature within tourist industry Egypt. Findings results eight dimensions; comfort, educational, hedonic, novelty, recognition,...