Abstract This study uses the theories of parasocial interaction, perceived authenticity, and self‐congruity to analyze antecedents source credibility confirm positive effects this on travel influencers when constructing platforms. The respondents are Chinese travelers who had used an online agency read influencer‐generated content search for tourism‐related information. results from 420 valid questionnaires showed that users' have influencers. provides theoretical managerial backup...

This study examines the influence of social support from intermediary organizations on innovativeness and subjective happiness in community-based tourism (CBT). The authors collected data 236 residents who had participated Tour Dure project South Korea. analysis, using partial least square structural equation modeling (PLS-SEM), shows that has a positive effect residents. Further, more showed, their increased. In other words, plays an important role improving innovativeness, turn, There have...

The tourism industry is highly sensitive to negative environmental factors, as can be seen in the coronavirus disease 2019 pandemic, when many countries and regions shifted from over-tourism under-tourism, resulting continuation of multiple serious impacts on destinations. To systematically reveal specific under-tourism destinations, this study aims (a) understand impact resident perceptions under-tourism; (b) investigate relationship between place attachment (c) examine relationships...

Abstract This study investigated the characteristics of markets segmented by push–pull factors associated with medical tourists. The questionnaire sought information on attributes tourism motivations and included eight push factor attributes, 10 pull 13 demographic behavior variables, for a total 31 items. surveys were translated into Chinese, Japanese, English. paper proposes market segmentation that consists three significant segments, quality seeker, essential services rest seeker....

Abstract This study explores the relationships between motivation, service quality, tourist satisfaction, quality of life (QOL), and spa wellness tourism. The partial least squares structural equation modeling (PLS‐SEM) approach was used to analyze hypotheses generated. ‘snowball’ sampling technique collect data via an online survey. Derived from a sample 270 Chinese respondents, results demonstrate that motivations positively impact perception which in turn influence QOL. tourists who...

This study analyzes the relationship between perceived risk, evaluation, satisfaction, and behavioral intention of tourists attending a local festival. Based on survey with sample 465 respondents festival in South Korea, structural equation model (SEM) is proposed that involves festival-related perceptual overall for future attendance at this other festivals. Firstly, results show while risk may lead to negative perception festival, it has no effect satisfaction or subsequent intention....

This study examines the structure and effects of intercultural interactions between international tourists local residents. It develops variables affecting relationships, process outcomes interactions, any resultant attitude changes. An integrated model was derived from shared themes, meanings, patterns that shaped participants’ tourism experiences. The is composed structures interactions. These through reflective, comparative, comprehensive experiences, impact tourists’ toward people their...

This study investigates the consumer behavior of tourists at duty-free shops who experience different limitations on shopping than do consumers general malls. The target for sampling was outbound shopped in two hotel Seoul, Korea. final analysis used data from 343 respondents and results revealed (1) more positive emotions felt by tourists, impulsive buying occurs; (2) time pressure during reinforces negative emotions, resulting increased affective impulse buying; (3) involvement directly...

This paper aims to (a) analyze the diverse views held about slow tourism in Caribbean islands of Antigua and Barbuda, (b) propose a conceptual basis for as beneficial component sustainable development. Using evidence from stakeholder interviews, this illustrates how local businesses, products, dynamic nature industry can be provided with opportunities propel regions' sustainability. The results study contribute development agendas many small islands, they show establish effective policy,...

Although much research has been devoted to the study of impact celebrity endorsements on effectiveness advertising in literature consumer behavior, few scholars pay attention applying this concept explain behavior tourism field. This tested celebrities’ expertise, trustworthiness, and attractiveness as antecedents trust engagement hospitality context. Specifically, through analysis 406 valid responses collected by online questionnaire, makes following conclusions. First, it provides a new...

Abstract This study investigates the dialectical relationship between authenticity and alienation in intangible cultural heritage (ICH) tourism studies, based on an evaluation of role values play provision China. Data were obtained via a multi‐phase, mixed‐method project derived from specific respondents. An examination chorus performances Zhaoxing Dong Villages allows for insight into subjective practitioners ICH performances. The has implications marketing that seeks to understand issues...

This study aims to examine the differences between visitor motivations and satisfaction first-time visitors return a recreation wellness tourist attraction site in South Korea. Data were collected using questionnaire at national arboretum 573 samples used for analysis. The discovered that composed of four factors: "relaxation rest", "novelty", "self-exploration", "accessibility". "sightseeing experience", "convenience touring", desired outcomes motivating visitation level different visitors....

In the current climate of severe competition among tourist destinations, importance brand equity in tourism marketing is increasing. This study looks at impact branding relation to largest group inbound overseas tourists South Korea, Chinese. Data for were obtained from a survey visiting Seoul Greater China region, including Mainland China, Hong Kong, Macao, Taiwan, and Chinese living Southeast Asia. The was conducted popular sightseeing spots, four five-star hotels Metropolitan Area,...

This study aims to explore the importance and performance of medical tourism destination competitiveness (TDC). The were achieved by collecting empirical data on perceptions stakeholders in industry South Korea. Results from importance–performance analysis (IPA) revealed that TDC is primarily influenced treatments services, attributes, tourism-specific factors. not only enhances literature, but also contributes significantly existing literature competitiveness. provides useful marketing...

Abstract This study investigates the demand for travel well‐being and enhancing health by Korean domestic tourists. The current level of preferences participation rates were examined compared to preference other types. A questionnaire survey was conducted with 270 participants, additional raw data from National Tourism Survey (a sample 6,309) incorporated. research found that is comparatively high, but levels are low themes. From these results, implications tourism industry practitioners...

Favorable resident perceptions of the development social capital resulting from hosting community-based tourism is an important issue for Chinese authorities. This study aimed to develop and test a multidimensional scale evaluate perceived impacts on sustainable in China. A questionnaire was distributed host community residents (430) Fanhe village, Guangdong Province. Analysis this survey resulted six-factor model incorporating 20 items six groups. allowed researchers assess capital:...

Abstract This article aims to examine an integrative model of historical nostalgia, brand authenticity, attachment, and equity based on the case Shaolin Temple, a heritage destination in China. The discussion is 470 responses collected from visitors place. results demonstrate positive mediating effect authenticity attachment nostalgia equity. study contributes literature constructing tourism by investigating role nostalgia. It helps stakeholders implement policies attachment.