- Business Strategy and Innovation
- Complex Systems and Decision Making
- Big Data and Business Intelligence
- Design Education and Practice
- Service and Product Innovation
- Environmental Sustainability in Business
- Innovation and Knowledge Management
- Competitive and Knowledge Intelligence
- Information Systems Theories and Implementation
- Organic Food and Agriculture
- Consumer Behavior in Brand Consumption and Identification
- Business Strategies and Innovation
- Death Anxiety and Social Exclusion
- Chaos, Complexity, and Education
- Wine Industry and Tourism
- Supply Chain and Inventory Management
- Embodied and Extended Cognition
- Family Business Performance and Succession
- Economic Development and Digital Transformation
- Outsourcing and Supply Chain Management
- Product Development and Customization
- Impact of AI and Big Data on Business and Society
- Consumer Packaging Perceptions and Trends
- Innovation and Socioeconomic Development
- Horticultural and Viticultural Research
International School of Management
2021-2024
University of Twente
2021
Technische Hochschule Augsburg
2011-2018
International School of Management
2011-2018
The Metaverse has the potential to form next pervasive computing archetype that can transform many aspects of work and life at a societal level. Despite forecasted benefits from metaverse, its negative outcomes have remained relatively unexplored with majority views grounded on logical thoughts derived prior data points linked similar technologies, somewhat lacking academic expert perspective. This study responds dark side perspectives through informed multifaceted narratives provided by...
Due to supply chain disruptions and sourcing uncertainties, multinational large food manufacturers, retailers suppliers are investing in New Food Product Development (NFPD) add value differentiate themselves from homogeneous markets. However, for start-up companies, especially the NFPD field within marketing research, this is difficult do. This article’s aim analyse a microalgae milk pioneer proteinalternative technology company, its emerging NFPD, focused values, highlighting differences...
Abstract This study explores the status quo regarding interface between marketing, social and environmental issues, culture consumers, strategic management by integrating sustainability. A qualitative display network technique, based on bibliometric methodology of co‐citation analysis, was applied to examine research clusters. An integrative review conducted explain connections within these To evaluate potential patterns among studies through citations, different sets relationships...
Purpose This study investigates the effects of sustainable design on food policy, literacy, and socialisation to gauge consumers' satisfaction with general well-being (FWB). Design/methodology/approach Using data from an online survey 382 respondents, empirical applying composite-based structural equation modelling was conducted. Sustainable for hypothesised directly influence FWB, whereas policy assumed have emergent effect literacy. Gender a control variable used identify heterogeneity...
Negotiation is back and forth communication. [1, p. 279]. Communication ubiquitous, we communicate even if do not want to or intend communicate. Thus communication unavoidable, so why successfully achieve the managerial objective. We negotiate only with other individuals on daily basis, but ourselves as well, should I…?, I not…? How will it benefit me…? Should eat that ice cream…? Hmm, promise run 10 minutes longer tomorrow…., ask her for date…? What she says no….? have loose, no, be still...
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This work aims at starting a winery business in the beautiful northern Californian area. The will specialize exporting high quality Italian wines and spirits from exclusive family owned wineries. basis of thesis is application Michael Porter‘s 'Cluster Competitiveness Theory'. Competition within cluster enhances competitive fitness members cluster. There no doubt that pressure peers may be intense among wineries coastal districts cater for somewhat precocious higher segments wine market...
Complexity is the “Sixth Competitive Force” that shapes strategy in turbulent environments. This work delivers a response to vital challenges have shaken pillars of most powerful institutions our time. Not only crises disrupted diverse industries, but above all they paid visit challenge Doyen strategy, namely Michael Porter’s cofounded consultancy firm “The Monitor Group”. Thus, strategic future will be fought beyond boundaries industry-in views and mere economic dimensions organizations...
The core pillars of the job strategist have shifted. This changed has not occurred because foresightedness or farsightedness strategist’s shaping our business’ wisdom and fundamentals, but lack understanding doing his job. strategists must be reinvented redefined. cracks, which are being more visible in world functioning’s threatening cardhouses, we so dearly cherish as stable structures from meta layer moreover its very structure. Its high time that a long due revision to made fundamentals...
China’s breathtaking ten percent growth over three decades, an unsteady foundation of overcapitalized state-owned enterprises, a fiercely protectionist government, and rapidly changing business landscape, which floods oversupplies the world market with its products, makes it not only vital place for multinational corporations (MNC’s) to win big in China by growing size domestic market, especially decades come, but at same time subject high relevance academia particular management scholars...
Design Thinking, constructed on the epistemological traditions of rationalism, pragmatism, post-modernism and hermeneutics, has become a field much interest recently. Despite diverse streams publications, consensus what Thinking is where it going, not been established. The paper suggests another foundation pathway for basis phenomenology. This notion contributes to extending Simon's foundational observing design as science artificial in terms third way inquiry explain towards which direction...
The current work analysis the Obama administration’s policies on antitrust enforcement and delivers evidence how administration has reinvigorated in his presidential terms. Furthermore, a foundation of strategic thinking terms is established, whereby organizations firms can create solutions, which will serve society themselves. Thus, ability to think holistically not luxury that want afford; it achieved actually status being essential survivability. new based alignment interests with...
Contemporary socio-technological shifts within global societies indicate that the preferences and values of a converging, well-informed digitally connected society have shifted towards movement based on sustainability healthy environmentally friendly common values. The effect artificial intelligence has changed nature marketing communication between firms markets. Food marketers need to adjust this new situation integrate proven interdisciplinary theoretical frameworks, as these approaches...
Thus, high-quality organizational navigation- models contribute to the success, their stability and longevity with a pivotal significance. A term called "Model-based Management" (MBM) according (Schwaninger, 2010) what author wants establish as "Model- Based Strategy" (MBS) is introduced, thus in accordance "Conant-Ashby Theorem", are vital prerequisites for viability, necessity of additionally strategy task, whereupon navigating. Effective MBSs essential that can avoid strategic traps...
Complexity, as the author’s thesis and theoretical framework reveal, is “Sixth Competitive Force” that shapes strategy in turbulent environments. Mastering complexity sets forth very emergent strategies construct explain evolution. Thus, this work delivers a response to vital challenges have challenged foundations of most powerful institutions our time. Not only crises disrupted diverse industries, but above all they doyen strategy, namely Michael Porter his co-founded consultancy firm, “The...