Today, customers see businesses as more than just profit seekers, they them organizations that are concerned about the well-being of their societies. Therefore, have made sustainability a primary focus by implementing green marketing tactics to encourage consumers buy goods. The intention products was examined in relation factors such eco-labelling, packaging and branding, products, premium, pricing. This study analyses model incorporates techniques based on responses 450 people survey. In...

The global need to preserve ecology has propelled the green movement across globe. An emerging managerial challenge for all organizations is protect natural resources by reducing their negative impact on environment and increase sustainable performance. Greening of age conserve resources. This study investigates human resource management practice-i.e., hiring-on performance public private healthcare organizations. A quantitative research approach was used data collection. Scale survey 160...

Introduction: Innovation is a critical driver of business success, especially in today’s dynamic global economy. This study investigates how design thinking (DT) and entrepreneurship education (EE) impact success (BS) Pakistani institutions, with focus on the mediating role innovation. The research highlights synergy between DT EE fostering environments where students can develop innovative ideas.Methods: A systematic sampling approach was used, involving 260 from various universities to...

The trend of using social media in the workplace is now becoming ubiquitous. Along witbenefits, also has negative consequences. Employees use for both work and purposes. Therefore, a quantitative approach, this study explores impact work-related usage social-related on employees' performance. This investigates mediating effect extra-role behaviors (professional personal purpose) performance relationships. We examined survey data 241 employees working different organizations with help partial...

The Internet has become the fastest-growing way to sell luxury products. Purchase intention for products in online stores taken attention last few years since sector proliferated. primary objective of this study is examine impact various factors such as Product knowledge, Price consciousness, Perceived enjoyment, ease usage, and usefulness on purchase developing countries like Pakistan. Data was collected from 267 fashion customers Pakistan through an questionnaire, results were analyzed...

This study investigates the impact of perceived corporate social responsibility (CSR) on brand image within automotive industry. It also examines how company reputation (CR) and product quality (PQ) mediate relationship between CSR (BI). Utilizing a sample 243 clients from Pakistani sector, data were collected through survey analyzed using structural equation modeling (SEM) with AMOS version 24.0. The results indicate that positively influences image, both acting as significant mediators....

Transformational leaders must constantly monitor their environments to identify and develop significant internal external exposure multiple points of view. serve as role models for bridging organizational boundaries proactive outreach stakeholders communicate information, inter-organizational cooperation, establish coalitions, harness resources. The major goal this article is examine the dynamics that drive project success, specifically impact transformational leadership on social capital in...

According to behavioral finance, people are not always rational in managing their finances. The financial stability of a person is directly linked with the spending style and pattern individual. This research investigates how mental budgeting influences behaviors altogether stability, focus on moderating effect self-control. To explore this, we studied 294 see affects management well-being, self-control plays role this process. A self-administered questionnaire was adapted gather responses...

Purpose of the study: This study focuses on understanding potential unfavourable social media analytics practices (SMA) and how they may lead to negative perception consumer self-disclosure sites causing market discomfort for people. We also examined a framework regarding SMA practices, their impact customer’s trust use networks.
 Methodology: Data were collected from 527 users with help an online questionnaire. Partial Least Squares Structural equation modeling—PLS-SEM was used using...

Working from home (WFH) has become the expected trend as a result of COVID-19 epidemic. The impact family conflict, social isolation, distracting environment, job autonomy, and self-leadership on employees' productivity, work engagement, stress levels have been examined in this study with mediating role Psychological capital. There little capital mediator its influence remote stress. data was collected employees IT sector organizations. Through online print surveys, sample 429 respondents...