Consumers’ postpurchase evaluations have received much attention due to the strong link between ratings and sales. However, less is known about how herding effects from reference groups (i.e., crowd friends) unfold in online ratings. This research examines role of divergent opinions, rater experience, firm product portfolio attenuating/amplifying influences rating environments. Applying robust econometric techniques on data a community board gamers, we find that are significant recommend...

Abstract Social interactions among consumers, especially in the consumption of digital goods, have become commonplace an increasingly interconnected marketplace. As such, understanding impact such on consumer behavior carries major academic and practitioner significance. This research focuses important, but under-researched aspect social influence underlying mechanisms that may be driving peer effects. Using context a massive online peer-to-peer game, we estimate effects arising from...

Salesperson turnover can have a negative overall effect on firm. Research salesperson has conceptually studied the consequences of voluntary However, little empirical research investigated antecedents turnover—specifically, role own effects (relative performance, customer satisfaction, and goal realization) peer (peer performance variance turnover). Therefore, authors propose framework to assess influence factors (through identity theory) social turnover. Using proportional hazard model...

Research on sales force evaluation has mostly relied reflective metrics such as volume, revenue, and manager evaluations to assess manage a force. However, businesses are moving from product-centric customer-centric view backward-looking forward-looking strategic perspective, so organizations must adapt the ever-changing marketplace maximize performance. The authors propose profit-oriented metric evaluate demonstrate effects of training type incentive salesperson's future value. Using latent...

Most recent research on customer relationship management (CRM) has been restricted to developed economies such as the United States. Researchers have done little study growth of CRM in developing markets Asia and South America, which are becoming increasingly relevant business today. With changing climate, firms beginning embrace concept managing customers rather than products. This leads managers down path centricity, here lies relevance truly global (GCRM). The authors conduct a...

In this study, the authors propose a flexible framework to assess customer lifetime value (CLV) in consumer packaged goods (CPG) context. They address substantive and modeling challenges that arise setting, namely, (1) multiple discreteness, (2) brand switching, (3) budget-constrained consumption. Using Bayesian estimation, are also able infer consumer's latent budgetary constraint using only transaction information, thus enabling managers understand customer's without having survey or...

This research investigates the impact of usage restriction in South Korea on both gamers and industry using individual-level game spending data.

Can TV advertising affect societal outcomes beyond traditional marketing such as sales and brand awareness? The authors address this question in the context of COVID-19 pandemic by analyzing daily mobility data for 2,194 counties across 204 designated market areas United States. By employing a border identification strategy that exploits discontinuities television markets, find significant positive causal relationship between ads from brands containing narratives people's social distancing...

Specialize? Diversify? Do patients care? The authors investigate the demand-side effects of a hospital's portfolio strategy, which entails decisions about depth and breadth its service offerings. Positing that both (focus) (related focus) signal expertise, use archival experimental evidence to examine these effects. study is based on Florida's State Inpatient Databases for 2006–2015 spans all major departments in health care delivery. empirical analysis exploits plausible exogenous variation...

Download This Paper Open PDF in Browser Add to My Library Share: Permalink Using these links will ensure access this page indefinitely Copy URL (in)Equity Healthcare Services: Does Insurance Type Bias Clinical Decisions? 47 Pages Posted: 24 Feb 2024 See all articles by Subhankar SahaSubhankar SahaIndian Institute of Management BangaloreSriram ThirumalaiTexas Christian University - M.J. Neeley School BusinessSarang SunderIndiana Kelley Business Department Marketing Date Written: February 18,...

Specialize? Diversify? Do patients care? The authors investigate the demand-side effects of a hospital’s portfolio strategy, which entails decisions about depth and breadth its service offerings. Positing that both (focus) (related focus) signal expertise, use archival experimental evidence to examine these effects. study is based on Florida’s State Inpatient Databases (SID) between 2006-2015 spans all major departments in healthcare delivery. empirical analysis exploits plausible exogenous...