Purpose Given the dramatic technology‐led changes that continue to take place in marketplace, researchers and practitioners alike are keen understand emergence implications of online brand communities (OBCs). The purpose this paper is explore OBCs from both consumer company perspectives. Design/methodology/approach study provides a synthesis extant OBC literature further our understanding OBCs, also puts forth future priorities for research. Findings A conceptual framework provided extends...

Research on linking operational marketing inputs to customer attitudes and behavior has been gaining significance concomitant with the growing recognition that customers are market-based assets.In response this, researchers practitioners have proposed several conceptual models.Despite recent advances in research, results still inconclusive as relationship between attitude future sales.A reason for this could be due paucity of studies combining survey-based data behavioral understand better...

Research on linking operational marketing inputs to customer attitudes and behavior has been gaining significance concomitant with the growing recognition that customers are market-based assets. In response this, researchers practitioners have proposed several conceptual models. Despite recent advances in research, results still inconclusive as relationship between attitude future sales. A reason for this could be due paucity of studies combining survey-based data behavioral understand...

Purpose This paper aims to investigate the effects of customer equity drivers on loyalty via trust in a B2B context. Design/methodology/approach A self‐administered online survey was conducted collect data from organizational customers an on‐hold service company Australia. Structural equation modelling used analyse data. Findings The study reveals that context, value and relationship have significant influence through mediating effect trust. On other hand, brand is found no loyalty....

Amid rapid changes in the tertiary education sector witnessed recent years, issues such as performance and accountability are becoming increasingly important. Among other things, market orientation has often been linked to performance. Investigates degree of its effect on at Australian New Zealand universities. Results confirm a positive relationship between overall performance: providing support for relevance Confirms importance responsiveness dimension. Another interesting finding is that...

The universality of design perception and response is tested using data collected from 10 countries: Argentina, Australia, China, Germany, Great Britain, India, Netherlands, Russia, Singapore, the United States. A Bayesian, finite-mixture, structural equation model developed that identifies latent logo clusters while accounting for heterogeneity in evaluations. concomitant variable approach allows cluster probabilities to be country specific. Rather than a priori defined clusters, our...

Purpose The purpose of this paper is threefold: first, to examine the effects different touch points on customer experience, second, experience loyalty intentions, and actual spend, third, moderating role motivation orientation these effects. Design/methodology/approach By recognizing importance capturing assessments at “time experience”, a smartphone technology mobile app was developed for study. Real time data were collected individual points. Findings results show that real-time point...

Abstract The relevance of entrepreneurship in the public sector is considered. In investigating relationships a review literature undertaken and model proposed to examine effects certain environmental variables centralisation on ultimately, performance. based work conducted by Covin Slevin [1991], reconsidered within context. Research among Australian entities. A structural equation used hypothesised linkages. Implications findings are discussed, limitations noted directions for future...

Anomie describes the individual’s lack of integration in social life. The construct has been linked to various types activities and concepts but no research appears have undertaken linking it academic dishonesty. literatures on anomie dishonesty are examined, measurement instruments identified a survey is carried out among undergraduate students business school. psychometric properties confirmed correlates investigated. point made that besides seeking ways curb dishonesty, universities need...

Examines the role and importance of customer‐contact personnel in marketing a bank′s financial services customer service retail banking. Customer‐contact from suburban branches an Australian bank identified their level agreement with statements dealing purchase perceptions, behaviour, personal selling services. The results were interesting that they indicated several key factors affected encounters. These included organization′s reputation, encounter, reward given to for contribution,...

Abstract Increased calls for transparency and accountability in government organizations underscores the need a market orientation even public sector. The degree of its effect on performance organizational commitment departments three Australian states is considered. Results provide empirical support direct relationship between evidence mediating role commitment. Implications are drawn directions future research discussed.

Over the past few decades, cross-border business has experienced unparalleled growth. This growth is due to advances in communication and information technologies, privatization deregulation emerging economies, emergence of global consumer. As era globalization continues manifest through companies, importance customer relationship management (CRM) these companies become increasingly significant. Global CRM (GCRM) strategic application processes practices by firms operating multiple countries...

ABSTRACT A basic tenet of the marketing discipline holds that organisations adopt a market orientation will exhibit better performance. This relationship does not appear to have been tested for not-for-profit organisations. The objective this study is add insight into generalisability orientation-performance by focusing on two important sectors in category. To do constructs and performance are first considered suitable measurement instruments identified. Research carried out among...

Most recent research on customer relationship management (CRM) has been restricted to developed economies such as the United States. Researchers have done little study growth of CRM in developing markets Asia and South America, which are becoming increasingly relevant business today. With changing climate, firms beginning embrace concept managing customers rather than products. This leads managers down path centricity, here lies relevance truly global (GCRM). The authors conduct a...

Purpose – Employees in community pharmacies play a far significant and distinct role compared to the employees traditional retail stores. The purpose of this paper is examine effects employee performance (EP) on customer loyalty pharmacy services. Design/methodology/approach Data were collected through self-administered survey filled by customers 25 pharmacies. A total 679 completely filled-in questionnaires analysed. proposed model was tested structural equation modelling using AMOS 22....

Reports that the increased calls for transparency and accountability in government organizations underscores need a market orientation even among departments. Considers degree of its effect on organizational commitment departments Australian public sector. Results provide empirical support relationship between sector commitment. Draws implications from discusses directions future research.

New products are critical to the long‐term growth and success of a firm. This paper investigates relationship between market orientation new product performance. Data collected from Singaporean firms. Results show strong positive overall performance products. Market is also shown have effect on project Managerial implications limitations discussed.