ABSTRACT Despite their generally increasing use, the adoption of mobile shopping applications often differs across purchase contexts. In order to advance our understanding smartphone‐based acceptance, this study integrates and extends existing approaches from technology acceptance literature by examining two previously underexplored aspects. First, examines impact different personal benefits (instant connectivity, contextual value, hedonic motivation), customer characteristics (habit), risk...

Sponsoring joins brands with sports, the arts, and events in mutually beneficial partnerships. In context of authors examine how sponsorship deal characteristics affect consumer inferences, attitudes, behavioral intentions toward a sponsor sport property partnership. The develop conceptual framework that links holistic set (i.e., contract length, regional proximity sponsor, fee, type) to individual perceptions. Study 1 tests field study 2,787 consumers across 44 sponsorships. 2 largely...

The use of brand extensions has become fundamental to the business model most luxury brands. Many traditional brands such as Louis Vuitton or Chanel have expanded into sectors beyond their core business. Some Armani Prada even crossed boundaries nontraditional lifestyle segments pursue new opportunities. Given high practical relevance for and importance understand success factors extendibility potential backward effects on parent brand, surprisingly little research addressed these issues in...

Purpose – The purpose of this paper is to investigate the simultaneous effects country origin (COO) and corporate reputation on initial trust in a transition economy, compare these across two service industries. model broadens COO research by incorporating as key driver success context services internationalization. Design/methodology/approach Poland economy studied. A total 184 respondents evaluated different combinations (high vs low reputation/home foreign country) categories risk risk)....

Purpose – The aim of this article is to contribute the literature by analyzing potential determinants fan resistance naming right sponsorships. Although sports sponsorships mostly trigger neutral or positive reactions fans, authors find empirical support which provides evidence for boycott resistance. Design/methodology/approach empirically test a model using sample 798 soccer fans and thereby quantify structural relations between They use logistic regression assess Findings Results indicate...

A solid understanding of when travel decisions are made in relation to travelers’ planning horizons is crucial for service providers. Despite its importance, there very few empirical studies investigating the horizon and antecedents research literature. This study contributes bridging this gap by conceptualizing a two-level model horizons. In addition individual traveler- trip-related aspects, provides cross-cultural perspective on international including uncertainty avoidance,...

ABSTRACT The country-of-origin (COO) effect is one of the most prominent phenomena in field international marketing. Its influence on consumer quality perception, as well purchase decision, strongly supported by a notable amount empirical work. However, despite obvious managerial relevance, COO studies have been conducted with respect to products, whereas impact service settings woefully underresearched area. This article fills that void using limit conjoint analysis empirically test role...

Increasingly complex industrial services rely on outcome-based contracts (OBCs); however, there is a dearth of research in this area growth. The present examines the benefits, risks, and overall contract performance OBCs when they are based payment for availability (aOBC) versus economic results (eOBCs) logic. We offer conceptual model that not only takes perspectives both buyer seller into account, but also role product innovativeness market turbulence as potential moderators. Results...

Abstract Although emotions may not play a major role as antecedents of consumers′ innovation acceptance, this study proposes that attitude formation works differently in the context emerging technologies because their high levels uncertainty. To investigate shaping intentions to adopt innovations using technologies, conceptual model developed integrates cognitive (risks and benefits) emotional (optimism worry) elements. A scenario‐based employing 731 participants tests across three...

In Wireless Multimedia Sensor Networks (WMSNs), low cost Complementary Metal Oxide Semiconductor (CMOS) camera sensors may only produce resolution images due to hardware limitations. However, super-resolution be constructed from these in a multiple sensor network, improving object pattern recognition success rates. There is critical image challenge reconstructed for accuracy, complexity and limited energy resource wireless networks. Artificial Immune Systems (AIS), particular those...

Marketing ZFP is a platform for the academic dialog between marketing science and practice. It offers critical depictions of newest developments in central areas Thereby, dedicates itself particularly to transfer methodological knowledge into