A5061773960- Consumer Retail Behavior Studies
- Customer Service Quality and Loyalty
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Diverse Aspects of Tourism Research
- Healthcare Policy and Management
- Corporate Social Responsibility Reporting
- Digital Marketing and Social Media
- Securities Regulation and Market Practices
Sohar University
2023
American University of the Middle East
2018-2020
Center for Independent Living
2014
Purpose Despite the abundance of B2B loyalty programs (LPs), research on their interplay with relationship marketing is scarce. The purpose this paper to investigate a LP (a relational practice) transactional business market test if and how affects outcomes. Design/methodology/approach study based dyadic in multi-theory framework. Data were collected from 200 small medium enterprises that purchase office supplies company merged company’s internal records.The formative-reflective measurement...
Purpose Consumer shopping motivations are evolving in tandem with shifts products, services and the retail landscape. This paper primarily aims to explore what drives behavior among consumers Oman. Additionally, profile based on their motivations. Design/methodology/approach Based upon review of literature, we developed a list 63 items Exploratory factor analysis later led 12-factor solution involving 50 items, which were refined further into an 11-factor 44 using CFA. A combination...
Although the concept of a loyalty program has been widely adopted in business practice and researched by academics for decades, its efficacy is still disputable.Some researchers argue that studies on programs do not account cross-customer effects simultaneous interplay multiple psychological mechanisms with delivery.Thus, main aim study to examine meaning marketing actions which form "loyalty program" an intercultural context.The authors customers' understanding plays crucial role effective...
Purpose This study aims to understand the consequences of decision by some hotels during COVID-19 pandemic contract their accommodation be used as managed isolation and quarantine (MIQ) facilities. Specifically, this impact in terms corporate brand image, loyalty, negative word mouth (NWOM) purchase intention. Design/methodology/approach Data were collected through a quasi-experimental research design was analysed t -test. Findings hypothesises that use hotel MIQ facility will detrimental...