Abstract As the term masstige has only recently emerged, literature on branding and marketing remains relatively limited. More research is needed to understand better distinct profiles of luxury buyers, their perceived values purchasing motives. Our study, involving 601 UK consumers, aims address this gap. Based consumers' self‐reported prior experiences with brands, we identify four consumer segments: Premium Buyers, Masstige Buyers Both Masstige, Non‐luxury buyers who have not previously...

Positive Psychology, the study of "positive" factors or strengths and evidence-based interventions to increase them, is a rapidly developing field that beginning be applied HIV care. Proactive coping spirituality are two positive characteristics have been examined in multiple chronic serious health conditions. In present study, lost-to-care (LTCs; did not attend treatment for ≥12 months; n = 120) engaged-in-care clinic patients (EICs; attended months adherent with antiretrovirals; Leningrad...

Purpose Despite the abundance of B2B loyalty programs (LPs), research on their interplay with relationship marketing is scarce. The purpose this paper to investigate a LP (a relational practice) transactional business market test if and how affects outcomes. Design/methodology/approach study based dyadic in multi-theory framework. Data were collected from 200 small medium enterprises that purchase office supplies company merged company’s internal records.The formative-reflective measurement...

<b>Research background and purpose</b>: This study explores the factors influencing relationship between product quality pricing, particularly in times of crisis. By examining various dimensions business context, research aims to uncover specific dependencies within "quality-price relationship". <b>Design/methodology/approach:</b> Utilizing a dual analytical approach, first conducts systematic literature review (SLR) then applies AI-powered topic modelling distil...

With economic activity in emerging markets growing at 40 percent, and with 10 percent more of the firms Global Fortune 500 now headquartered economies, intense interest lies globalization business activities, including sales function. This systematic review international literature a selection most influential journals explains, consolidates, analyzes current knowledge. paper also explores challenges inherent conducting research, conceptualization, research management, data collection...

Celem artykulu jest przedstawienie podstawowych zagadnien związanych z aktualnym stanem badan i koncepcji teoretycznych konstruktu sensu zycia. Artykul przedstawia deinicje tego pojecia perspektywy psycho-logicznej, zakres kierunki wspolczesnych oraz metodologie jego pomiaru. Na tle tych analiz tekst prezentuje polską adaptacje kwestiona-riusza

This research investigates the perspectives of using artificial intelligence writing software (AIWS) in professional contexts, focusing on academic and non-academic writers. These two groups, while standing to gain increased productivity through adoption AIWS, also express concerns regarding widespread implementation this technology. Notably, (AI) tech’s impact content creation has been profound, with its swift grammatically accurate generation. adoption, however, remains controversial. The...

Purpose This study aims to examine differences in the perceived value of luxury as drivers purchase intentions between individualist and collectivist cultures (at a country level) consumers Muslim versus Christian religious backgrounds. Moreover, this investigates how consumers’ acculturation global consumer culture (AGCC) impacts their values. Design/methodology/approach The authors conducted two online survey studies. first compares Kuwait Muslims UK. second UK sample sample. collected...

Companies are becoming increasingly aware of the importance and opportunities provided by social media in order to communicate faster more efficiently with their consumers. In convey message about value brands target market, organizations hire influential people who considered be creators public opinion a virtual environment. Nowadays, crowded micro macro influencers, or at least those present themselves as such. Their main job is represent recommend other users (their followers) thus...

Abstract This study assesses whether intellectual capital (IC), measured using the Value‐Added Intellectual Coefficient (VAIC), can predict financial and market performance of listed companies in a developing economy. Panel data from all 174 on Kuwait Stock Exchange were analyzed. Four company measures investigated: return assets, equity, market/book value, capitalization. Eight competitive longitudinal models evaluated SEM–PLS, as well 1‐year, 2‐year, 3‐year lags. VAIC possesses significant...

Purpose Loyalty programs (LPs) in a business-to-business (B2B) context have been under-researched when compared to consumer markets. The purpose of this paper is investigate if and what extent the loyalty program activity (LPA) based on recency, frequency monetary framework reflects effectiveness specific LP. Design/methodology/approach Using data obtained from 818 business customers enrolled LP, logistic regression models are run find impact LPA company’s sales. Findings results suggest...

The emergence of the Internet and various forms virtual communities has led to impact a new social space on individuals who frequently replace real world with alternative socializing. In communities, ‘friendships’ are easily accepted; however, how this acceptance influences cultural identity not been investigated. Based data collected from 443 respondents in Republic Serbia, authors analyze connexion, as well absorption others’ values is reflected local values. results show that adoption...

The literature has been inconclusive in reporting the effect of environmental orientation on organization performance. This study hypothesises that employee-based brand equity mediates orientation–organization performance relationship. Quantitative data were collected from hotel industry Kuala Lumpur and analysed using SEM. findings show partially Thus, suggests hoteliers not only need to be technically sound product oriented but also environmentally sensitive order successfully attract,...

Purpose The purpose of this paper is to establish mall attractiveness factors in Kuwait, examine the relationship between dimensions and patronage explore impact size distance on patronage. Design/methodology/approach Data from 190 shopping visitors were analyzed using Stata software. Factor analysis was used identify attraction factors, regression models run analyze their relationships with people’s frequency visits malls amount time spent per visit. Findings results unearth five important...

Artificial intelligence (AI) and machine learning (ML) are having an immense influence on sales professionals. Unfortunately, prior studies have paid less attention to how these technologies affecting scholars' work, such as conducting literature reviews. Our study expands the repertoire of inquiry for academics in domain AI/ML three novel ways. First, we offer efficient process analyzing literature, through unsupervised ML-based process, which allows identification articles/topics based...

This article identifies relevant criteria indicating the identity of positive psychology founded in late 1990s USA. Since a variety interpretations often makes it difficult to understand character and mission psychology, is important consider founders, elements shaping as well its internal processes change. While open interdisciplinary cooperation, maintains specific profile, objectives, methods. It has own paradigm what can be considered where limits found.

The studies striving to investigate the interrelationships between environmental orientation-company’s performance, and its mediator constructs remain fragmented. This study provides insights illuminate process through which orientation transfers into business results. It proposes hypotheses based on Social Identity Theory of Reasoned Action empirically test it in a comparative, cross-cultural study. findings observe that employee-specific idiosyncrasies influence performance employee-based...

Customer loyalty programs are frequently used by companies to establish and improve relationships with customers providing them rewards. Loyalty investigated in the literature focus mainly on tangible rewards economic benefits offered customers. However, some research done intangible of suggest that they can be superior affecting customer loyalty. Previous drew conclusions industry-specific settings. The aim paper is assess impact using an on-line panel representing different industries....

Silence is an important part of communication. Depending on the cultural context, silence can be perceived as positive/desirable or negative/unwelcome. This ambiguity often leads to misunderstandings with other participants in communication process. The current study discusses phenomenon and presents spiral communication, a nonverbal refer synthesis creativity. We approach questions our study: linked If so, through what mechanism? Does tension affect being used mode escaping from process...