Advertising copies have been considered as a fundamental strategy for firms to continue sustainable marketing strategies. In order provide the advancement of previous research and practical implication marketers in field strategy, this tried reveal role emotional rational appeals well hidden heterogeneity consumers appeal–value–trust–satisfaction–WOM framework. By applying PLS-SEM PLS-POS approach 230 valid questionnaire samples, we could discover framework three types unobserved among...

The dominant position of e-commerce is especially being articulated in the retailing industry once again due to several constraints that world faces COVID-19 pandemic era. In this regard, study explores significant role trust transfer (from offline online) and moderating effect consumers’ neurotic traits framework trust-satisfaction-repurchase intention context based on a survey with 406 Korean consumers. Moreover, prediction-oriented segmentation (POS) technique combined structural equation...

This study presents a novel approach to examining the psychological impact of emerging technologies through development Hype Cycle Model (HCM), utilizing sentiment analysis and topic modeling. Focusing on electric vehicles, we investigate how public sentiment—captured via social media comments—reflects effects technology adoption hype. Our model integrates both qualitative quantitative analyses, scoring modeling explore thematic trends. An approximately 43,000 comments vehicles demonstrated...

Depression is a widespread mental health disorder with significant societal impacts, and while socioeconomic status (SES) well-established determinant, limited research has explored the unique factors influencing depression in South Korea, such as educational pressure, long working hours, traditional gender roles. Using data from Korean National Health Nutrition Examination Survey (KNHANES) collected 2014, 2016, 2018, 2020, 2022, this study analyzed 24,308 participants to examine...

This study investigates the factors influencing users’ intention to use generative AI by employing a Bayesian network-based probabilistic structural equation model approach. Recognizing limitations of traditional models like technology acceptance and unified theory technology, this research incorporates novel constructs such as perceived anthropomorphism animacy capture unique human-like qualities AI. Data were collected from 803 participants with prior experience using applications. The...

This study investigates the psychological factors influencing remote work acceptance during COVID-19 pandemic using a Bayesian network and probabilistic structural equation modeling (PSEM) approach. The research specifically explores impact of stress induced by pandemic, including compulsive checking, socio-economic consequences, danger, contamination, on individuals’ willingness to adopt arrangements. Data were collected from 586 participants with experience, analysis revealed that checking...

This study introduces the Personality Assimilation Materiality Analytical (PAMA) framework to explore interaction between personality traits and material affordances of technological products in online environments. Drawing from assemblage theory Object-Oriented Ontology (OOO), PAMA reconceptualizes as an emergent property influenced by characteristics objects. Utilizing Amazon Review Dataset, research employs computational methods analyze co-evolution product such cognitive, physical,...

As information technology continues to provide a platform for any business willing engage in diverse channels, it has ushered continuous evolution of ways attract and maintain given customer base. One the latest trends seen retailing industry is implementation an omnichannel strategy. result, number businesses now implementing such strategy led lack differentiation amongst competitors. Therefore, no surprise that retailers have had rethink acquire new competitive advantage through...

Abstract Hierarchical porous carbon has attracted great interest because of its distinctive structure and superior properties for designing electrochemical energy storage conversion devices. In this work, a novel method to fabricate nitrogen‐doped hierarchical (NHPC) is reported, which incorporated with Co nanoparticles nanotubes (CNTs). The NHPC prepared using facile scalable MgO–Co template method. Metal nitrate–glycine solution combustion synthesis, followed by high temperature...

Purpose The main objective of this study is to determine the factors that have greatest impact on travelers' opinions airports. Design/methodology/approach 11,656 customer reviews for 649 airports around world were gathered following COVID-19 outbreak from website rates airport quality. dataset was examined using hierarchical regression, PLS-SEM, and unsupervised Bayesian algorithm-based PSEM in order verify hypothesis. Findings results showed people’s intentions recommend are significantly...

With the remarkable improvement in people’s socioeconomic living standards around world, adolescent obesity has increasingly become an important public health issue that cannot be ignored. Thus, we have implemented its use attempt to explore viability of scenario-based simulations through a data mining approach. In doing so, wanted merits using General Bayesian Network (GBN) with What-If analysis while exploring how it can utilized other areas health. We analyzed from 2017 Korean Youth...

More and more these days, airport security is having to adapt a greater number of passengers while keeping within finer margins precision when it comes clearing for clearance. Therefore, analyzing potential upgrades in the process adopting them way that does not impact passenger experience has become key activity managers. One viable technological solution only effective but also efficient biometric security. This technology allows safely clear based on their unique features. Despite its...

The purpose of this study was to examine the intertester reliability and validity four nonradiologic measurements thoracic spine rotation in healthy adults.

For the sake of maintaining sustainable airport operations, biometric e-gates security systems started receiving significant attention from managers airports around world. Therefore, how to reduce flight passengers’ perceived resistance system became much more important than ever. In this sense, purpose study is analyze factors which contribute passenger’s adopt e-gate technology within setting. Our focus lies on exploring effects that risks and benefits as well user characteristics...

In this work, high-value-added N-doped hierarchical porous carbon (NHPC) for oxygen reduction reaction (ORR) electrocatalysis was prepared using biomass cellulose as the raw material. The pyrolysis of is accelerated by a redox combustion magnesium nitrate–carbohydrates (urea and cellulose) absorbed in fibers, which endows doping with nitrogen, exfoliates to highly particles, creates numerous pores simultaneously. After being further carbonized at high temperature washed acid, NHPCs were...

Silicon oxide hollow nanorods (SiO2-HNs) were prepared via a two-step anodization of aluminum template. SiO2 was synthesized using tetraethyl orthosilicate (TEOS) as the Si source that has not been applied to anodic (AAO) template method. The SiO2-HNs obtained characterized by X-ray diffraction, scanning electron microscopy and electrochemical test. results show with morphology successfully formed AAO investigated an anode material for lithium-ion batteries delivered initial reversible...

Purpose This study examines how structured procedures and psychological safety can enhance six sigma processes’ effectiveness foster individual creativity within an organization. Design/methodology/approach employs a novel methodological approach, combining structural equation modeling (SEM) multi-value qualitative comparative analysis (mvQCA).This combination gave us unique lens through which to view the complex connections between constructs that were subject of investigation. Findings The...

Emojis are prevalent in modern social media advertising. Despite this fact, little research can be found on its effects consumer purchase intentions. This study seeks to examine intentions the context of Sponsored Ads Facebook News Feeds, their perceived intrusiveness, and how added factor emoji presence further affect perception order suggest a pathway for establishing sustainable marketing strategies. We investigated effect emojis consumers then extent which ad personalization attenuate...