As mobile technology has developed, banking become accepted as part of daily life. Although many studies have been conducted to assess users’ satisfaction with applications, none focused on the ways in which three quality factors associated – system quality, information and interface design affect consumers’ trust satisfaction. Our proposed research model, based DeLone McLean’s assesses how these external can impact trust. We collected 276 valid questionnaires from customers, then analyzed...

Research has provided little evidence that trust in an offline bank can encourage adoption of the bank's online business. Yet, more and brick-and-mortar banks other businesses are investing Web sites supposedly ldquoleveragerdquo positive consumer impressions their The main purpose this study is to test empirically whether or not transfers (i.e., influences) perceptions about company's bank. In order do so, we analyze how influences four its banking counterpart (flow, structural assurance,...

Growth in online marketing has been unprecedented, and mainstream shopping is shifting from traditional stores to channels. However, many aspects of consumer behavior remain unaddressed. In particular, the effects gender differences visual attention on attitudes are a great challenge retailers' attempts understand consumers' cognitive processing strategies. This study was designed investigate information its influence about products displayed. Using an eye-tracking approach, results...

Purpose The purpose of this paper is to investigate how employing human brands affects consumers' decision quality in an online shopping environment by analysing visual attention using eye‐tracking technique. Design/methodology/approach experimental design used examine the effect was a two‐factor repeated measure with two levels for each factor. first factor within‐factor product type, and second between‐factor level perceived quality. For experiment 38 healthy participants were recruited at...

While Six Sigma has been implemented increasingly in a wide range of industries, little empirical research conducted on its effects individual creativity and project performance. Many managers still trust that provides structured methods, such as DMAIC (define, measure, analyse, improve, control) DFSS (design for Sigma), by which individuals can organise their creative ideas to improve Once performance improves significantly, it is certain corporate significantly well. However, no studies...

With continued advancements in Web technology, e-learning systems have emerged as an effective venue which learners can interact with online contents and they are often equipped avatar instructors lieu of human instructors. In this case, trust, the learners' perceived trust instructor, plays important role intentions to participate activities. We assumed that social presence positively affects participation intention (PI) through trust. The main purpose study is empirically validate...

Advertising copies have been considered as a fundamental strategy for firms to continue sustainable marketing strategies. In order provide the advancement of previous research and practical implication marketers in field strategy, this tried reveal role emotional rational appeals well hidden heterogeneity consumers appeal–value–trust–satisfaction–WOM framework. By applying PLS-SEM PLS-POS approach 230 valid questionnaire samples, we could discover framework three types unobserved among...

The dominant position of e-commerce is especially being articulated in the retailing industry once again due to several constraints that world faces COVID-19 pandemic era. In this regard, study explores significant role trust transfer (from offline online) and moderating effect consumers’ neurotic traits framework trust-satisfaction-repurchase intention context based on a survey with 406 Korean consumers. Moreover, prediction-oriented segmentation (POS) technique combined structural equation...

The objective of this paper is to apply fuzzy cognitive map (FCM)-related techniques (1) extract causal knowledge from a specific problem-domain, (2) construct hierarchical base, and (3) perform bi-directional inference. base built by FCM can be described as matrix form, guaranteeing mathematically compact operation compared with production (if–then) base. Based on the we break down given decision problem into multi-leveled one. Then (downward or upward) inference applied find more robust...

In 2016, the safety issues of humidifier disinfectants and some other incidents in personal cares caused chemical phobia syndrome Korean society. This series events has created a trend for cosmetic consumers to undermine brand confidence self-check commercial formulations through mobile apps. The purpose this study is examine influence trust domain specific information on rating ingredients perceived value purchase intention cosmetics. results structural equation modeling showed that...