Sophie Ghvanidze

ORCID: 0000-0002-3306-273X
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About
Contact & Profiles
Research Areas
  • Wine Industry and Tourism
  • Organic Food and Agriculture
  • Horticultural and Viticultural Research
  • Substance Abuse Treatment and Outcomes
  • Environmental Sustainability in Business
  • Russia and Soviet political economy
  • Environmental Education and Sustainability
  • Culinary Culture and Tourism
  • Homelessness and Social Issues
  • Cooperative Studies and Economics
  • Alcohol Consumption and Health Effects
  • Cannabis and Cannabinoid Research
  • Fermentation and Sensory Analysis
  • Forest Insect Ecology and Management
  • Economic Theory and Institutions
  • Agriculture Sustainability and Environmental Impact
  • Consumer Behavior in Brand Consumption and Identification

Hochschule Geisenheim University
2016-2024

Heilbronn University
2011-2015

Purpose Over the last few decades, consumers’ concerns for healthier lifestyles and environment have become driving forces forming food-buying intentions. The purpose of this paper is to investigate impact product attributes regarding nutrition health benefits products, environmental production social responsibility producers on food wine choices. Design/methodology/approach empirical analysis based an online survey conducted in USA, UK Germany, incorporates a discrete choice experiment with...

10.1108/bfj-07-2016-0342 article EN British Food Journal 2017-03-20

Purpose Wine consumption is declining, while cannabis use among young adults in Germany has surged. With new laws partially legalising recreational cannabis, advocates claim it could replace alcohol, offering health benefits and cost savings. However, concerns remain that might increase alcohol associated risks. Despite recognition of both substitute complementary relationships between data on the cannabis–wine relationship scarce. This study aims to understand motivations behind wine...

10.1108/ijwbr-07-2024-0036 article EN International Journal of Wine Business Research 2025-01-25

As a result of consumers' increasing concerns with ethical, environmental, and health issues, sustainable consumption production have become popular topic recent academic research industry practices. The current study sought to provide in-depth insights into views on sustainability by simultaneously examining their environmental social awareness behavior, health-conscious lifestyles, diets; as well the perceived importance nutrition information wine labels. Based empirical data obtained...

10.1080/10454446.2019.1640160 article EN Journal of Food Products Marketing 2019-07-08

Abstract Cannabis is a popular leisure activity in many cultures, especially North America and Europe, where it commonly used for socializing entertainment. A recent German study employed the Marijuana Motives Measure to survey young adults, analyzing four motivational factors context of casual leisure. The research aimed understand reasons behind adults’ daily cannabis use, its link consumption frequency, situations. findings highlight use hedonic pleasure, relaxation, enhancing social...

10.1007/s41978-024-00173-1 article EN cc-by International Journal of the Sociology of Leisure 2024-12-18

The potential of the Georgian wine industry is not fully utilized. High fragmentation agricultural land leads to limited production that restricts farmers' access capital resources, finances, and markets, prevents further development industry. Grape collectors makers need help join their efforts, gain economies scale in marketing by jointly accessing inputs. This study aims identify importance farmer cooperatives for grape producers order overcome inefficiency sector. Furthermore, this...

10.1051/bioconf/20150503015 article EN cc-by BIO Web of Conferences 2015-01-01

This study examined the wine tourists’ perceptions of country’s image and motivations expectations experiences in Georgia as a tourism destination. A survey tourists most important region—Kakheti—resulted 227 usable questionnaires. Using factor analyses, four dimensions were assigned to hedonic aesthetic related image. Based on experience economy Pine Gilmore, two motivational three experiential factors identified. Implications for branding strategy managing tourist’s are discussed.

10.3390/tourhosp3040052 article EN cc-by Tourism and Hospitality 2022-10-06
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