- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Digital Marketing and Social Media
- Environmental Sustainability in Business
- Sustainable Supply Chain Management
- Insect and Pesticide Research
- Pesticide Residue Analysis and Safety
- Technology Adoption and User Behaviour
- Optimism, Hope, and Well-being
- Educational Reforms and Innovations
- Ideological and Political Education
- Educational Technology and Pedagogy
- Organic Food and Agriculture
- Childhood Cancer Survivors' Quality of Life
- Corporate Social Responsibility Reporting
- Family Support in Illness
- Food Safety and Hygiene
- Service and Product Innovation
- Spectroscopy and Chemometric Analyses
Taiyuan University of Technology
2025
Sichuan University
2020-2022
Soochow University
2022
Sun Yat-sen University
2008-2018
Abstract Based on the three-dimensional framework of WSR (Wuli-Shili-Renli) system methodology, article analyzes how W (Wuli: physical aspect), S (Shili: managerial and R human-related aspect) can be effectively integrated into English teaching management in higher education institutions. By constructing a perspective primary, secondary, tertiary indicators are defined, qualitative quantitative study is conducted coordinated relationship between indicators. The objective to investigate...
Offering organic food is a new trend in the hospitality industry seeking sustainable competitiveness. Premiums and information barriers impede continued growth consumption. This study aims to explore role of comparative advertising (CA) communication. Three empirical studies were used verify effect CA vs. non-comparative (NCA) on consumers’ willingness pay premium (WTPP) for food, examining how benefit appeals (health environmental) skepticism affects CA. The results indicate that matching...
Purpose Food recalls are more potentially harmful than other product recalls. This research aimed to investigate the effect of recall strategies food corporations on their brand image and consumers’ purchase intention. Design/methodology/approach study adopts a between-subjects experiment 2 (corporate strategy: voluntary recall, mandatory recall) *3 (food level (severity): high, medium, low), recruits 224 consumers involved in cereal China. The authors inductively examine effects consumer...
Affected by COVID-19, there is a growing trend toward healthy lifestyles and organic food consumption. The literature on foods focuses the factors that influence buying behavior. A thriving business requires both sustained consumption consumer contributions beyond purchase-customer engagement purpose of this study to examine may drive member customers engage with grocerants. This surveyed 280 Chinese an grocerant explore how customer Based value co-creation theory literature, proposed "value...
Background: Cancer caregivers are the main supporter for tumor patients, they not only need to provide daily nursing but also suffering pressure from economy, emotion and even family members. The mental health of patient is mostly noticed, while caregivers. caregiver greatly affected quality treatment outcomes. In current study, mechanisms underlying links between burden, benefit finding, health, rumination in those caring people with esophageal cancer were examined. Methods: study was using...
Corporate social responsibility (CSR) in the food industry has received increasing attention recent years. Many scholars have paid to case studies and other empirical analyses this field, but there is no systematic or scientific literature review. The purpose of study quantitatively evaluate knowledge structure, research hotspots, development history CSR industry. After searching, screening, commenting, 498 articles were left for citation analysis, co-citation co-word analysis. main findings...
Abstract Pesticides are chemicals that can improve the efficiency of agricultural production, but also cause harm to human health and environment. Besides effective supervision means, prevention work is indispensable for pesticide residue safety in products. The Shuangliu Pidu districts Chengdu, capital city Sichuan Province, China, were selected as focus areas. Pesticide levels leafy starchy vegetables measured 15 months, analyzed with paired-sample t-tests construct four ARIMA time series...
Based on justice literature and collecting customers' critical incidents of unfair experiences, the authors built a primary frame service injustice. Four kinds injustice, distributive procedural interactive injustice informational had been sorted. Furthermore, relationship between customer behavior tested. The results showed that would lead to consumers' negative consumption emotion, sometimes even switching behavior.