The specificity of training principle predicts that combining resistance and endurance (concurrent training) could interfere with the maximum development strength capacity results from either type alone. Purpose: To determine whether performed concurrently produces different performance physiologic responses compared each Methods: Untrained male volunteers were randomly assigned to one three groups: (ET, N = 12); (RT, 13); concurrent (CT, 16). following measurements made on all subjects...

Previous scholars have examined value co-creation and co-destruction processes that take place between customers service organizations or employees. Despite most consumption situations occurring in the presence of other customers, few studies customer-to-customer co-destruction. This lack attention is particularly prevalent sport research. The purpose current study to examine how customers' creation (i.e. passion) destruction dysfunctional behavior) factors influence focal perceived...

Critics argue that service firms should pay more attention to human resource management’s psychological and voluntary aspects contribute overall organizational development. The purpose of this study was investigate the effects physical self-efficacy on well-being citizenship behavior among hotel employees moderating leisure-time activity relationships between previously mentioned variables. To achieve research purpose, 346 working at room, food, beverage, kitchen departments 10 hotels...

Our purpose in this study was to examine the structural relationships among perceptions of college-aged millennials brand globalness, brand–cause fit, firm motive, and purchase intention regard cause-related marketing (CRM) a product sportswear industry. A convenience sample college students ( N = 382) at two universities metropolitan city South Korea participated study. Results showed that millennials' perception globalness influenced their fit motive and, subsequently, CRM product. In...

The purpose of the present study is to investigate relationships among brand globalness, perceived values (i.e., functional, emotional, social, and altruistic values), customer loyalty in context Korean professional golf tournaments. Data were collected from spectators (n = 198) two tournaments organized by Ladies Professional Golf Association (LPGA). results showed that course globalness positively influenced value altruistic). Perceived social) was found be related loyalty. We also a...

Creating shared value has been a new strategic management paradigm for professional sport teams around the world. However, despite active participation of in creating program, research that addresses its effectiveness appears to be very limited. The present study investigates influence fans’ perceived on team trust and fan loyalty moderating effects altruism relationship between Korean volleyball league. A total 198 fans participated study. Results revealed economic social values had...

Cause-related marketing (CRM) has been a crucial concept of sport literature in the professional context. However, there is little evidence available to address effectiveness CRM when levels fans’ embedded psychological characteristics helping others are considered. The present study aimed investigate influence perceived motive team on fan attitude and purchase intention for team-licensed products, moderating effects altruism relationships among these variables context Korean baseball...

Although findings of prior studies have provided insights into brand–consumer relationships, there is a scarcity investigation the effect an athlete endorser's credibility on consumers' brand passion and loyalty. Thus, we investigated effects attractiveness expertise both loyalty sporting goods consumers. Participants in our study were 178 Korean golf product Results revealed that endorser significant determinants among also confirmed positively affected Lastly, had positive mediating roles...

Considering that the role of leadership is still essential for a corporate organization to grow and develop continuously, self-leadership based on sense ownership emerging as ideal required organizational members. However, despite great efforts academia in investigating effectiveness various industrial fields, prior literature context sports center organizations seems be limited. The objective present study was examine influence employees’ leader-member exchange (LMX) commitment mediation...

In most previous research on the relationships between coach–autonomy support, coach–athlete relationship, and team efficacy in sports, focus has been adult players, limiting generalizability of findings to other age groups. Thus, we investigated mediating role relationship link support a youth sports context. Participants were 254 Korean athletes. Results showed that served as crucial antecedent efficacy. Further, had significant effect We also confirmed partial Our provide insight into...

Despite the efforts of academia on exploring merits creating shared value, prior relevant literature seems to have a limitation that overlooks environmental contribution suggested as crucial component value program by Porter and Kramer. More importantly, since most existing value-related studies focused firms in general marketing field, there is lack research efficacy programs are implemented sporting goods companies. Thus, objective present study was examine influence consumers’ perceived...

The promotion of entrepreneurial orientation among college faculty members is crucial for the sustainable growth and success organization in a competitive higher education market. Despite numerous studies that reported on effect orientation, there limited research specific to organizations setting. This study aimed explore relationship between organizational performance at colleges located outside Seoul metropolitan area South Korea. To achieve this goal, data were collected through an...

This research aims to employ the focus group interview methodology extract important insights and policy recommendations for revitalization of tourism in island regions during era significant digital transformation. To achieve this objective, current study focuses on Jebudo Island, located Hwaseong-city, Gyeonggi province, as a representative case area utilizes findings obtained identify practical efficacious viewpoints. The ensuing report highlights paramount importance extracted via...

The purpose of this study was to investigate the causal relationships between cause-related marketing(CRM) attitude, team identification, and consumer loyalty, mediating effect identification in relationship CRM attitude loyalty Korean professional baseball league. In order achieve research present research, a total 297(99.0%) questionnaires collected from 2 home games SK Wyverns by utilizing convenient sampling method. Several statistical analyses including confirmatory factor analysis, Pearson

The purpose of this study was to explore the priorities camping site selection factors and provide managerial standpoints for those owners in Korea. In order achieve purpose, a total 18 subjects participated from March 3rd October 11th, 2013 by using purposeful sampling method. participants study, specifically, included five local government facility managers, three sports marketers with research interest leisure outdoor activities, tourism professors, website managers. collected data...

The purpose of the present study eas to investigate causal relationships between corporate social responsibility Korea Racing Authority(KRA), image, and consumer behavior intention. A total 400 questionnaires were distributed collected from attendants who visited at least three times Seoul Race Track July 3rd, 2014 October 18th by using a purposive sampling method. After excluding responses with excessive amount missing data, 350(88%) included in this study. Several statistical analyses...

The purpose of the present study is to investigate if there mediating effects consumers’ brand identification in relationships between sports globalization perceived by consumers, cause-related marketing, which a company donate certain portion its product sales social cause industry, and positive customer loyalty. For this, we ocllected 431 (95.7%) questionnaires from students attending N, D, K universities located Chung-Nam, Busan, Kyounggi areas respectively. We also performed several...

The purpose of the present study is to investigate if there ar ethe moderating effects susceptibility global consumer culture in relationships among sports brand globalness perceived by consumers, values including functional, emotional, social, altruistic values, and customer loyalty. In order achieve purpose, researcher three well-trained interivewers visited six A Markets (category killers) located Kyounggi Seoul areas from May June 2018. We distributed collected a total 400 questionnaires...

본 연구는 스포츠용품 소비자의 브랜드 동일시와 경험이 사랑과 충성도에 미치는 영향을 규명하는데, 그 목적이 있었다. 이러한 연구목적을 달성하기 위해, 선행연구에서 사용된 설문지를 연구에 적합하도록 수정, 보완하여 사용하였으며, 편의표본추출법을 이용하여 충청남도에 위치한 N대학과 경기도에 K대학에 재학 중인 대학생을 대상으로 2019년 4월에서 5월까지 총 300부의 설문지가 배포되어 회수되었다. 이들 회수된 설문지 중 문항의 일괄처리 혹은 무응답으로 인하여 신뢰성이 떨어진다고 판단된 11부의 설문을 제외한 289부(96.3%)의 자료를 통계프로그램(SPSS 23.0, AMOS 23.0)으로 전산처리한 후, 기술통계분석, 확인적 요인분석, 상관관계분석 및 구조방정식모형 분석을 실시하였다. 연구결과에 따르면, 첫째, 동일시는 사랑에 긍정적인 것으로 나타났다(p.001). 둘째, 경험은 셋째, 사랑은

본 연구의 목적은 프로스포츠팬이 나타낼 수 있는 가치공동창출 행동과 관람만족, 재관람의도의 인과관계에 있어 나타내는 팀동일시의 조절효과를 규명하는 것이다. 2021년 10월에서 11월까지 Facebook과 Kakaotalk 단체방을 통한 온라인 설문을 이용하여, 19세 이상의 성인남녀 중 1회 이상 프로야구 혹은 프로축구를 관람한 경험이 프로스포츠팬을 대상으로 총 122부의 설문이 확보되었다. SPSSWIN Ver. 23.0과 AMOS 23.0 프로그램을 이용하여 기술통계분석, 확인적 요인분석, 상관관계분석, 구조방정식모형 분석 및 다중집단분석을 실시하였다. 연구결과 를 따르면, 첫째, 프로스포츠팬의 행동에 정보추구(t=2.536, p<.05)와 평가공유 행동(t=2.226, p<.05)은 관람만족에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 그 외, 분위기 형성(t=.339, p<.735), 팬책임 행동(t=.714, p<.475), 팬시민 행동(t=.098,...