Purpose The purpose of this paper is to develop the scale destination image (SDI) assess affecting consumption associated with tourism. Design/methodology/approach was developed through four steps: review literature, formulation a preliminary scale, confirmatory factor analysis (CFA), and examination predictive validity by structural equation modeling (SEM) analysis. consisted 32 items. Employing systematic sampling method, total 199 research participants responded mail survey. Findings In...

Abstract The purpose of this study was to examine the structural relationship core service quality and peripheral factors consumption professional team sport games while considering mediating influence perceived value. This simultaneously incorporated into one examined their direct indirect relationships with game behaviors. Participants (N=222) responded a survey at various metropolitan areas. Adopting two-step equation modeling approach, proposed measurement model were found have good...

Previous scholars have examined value co-creation and co-destruction processes that take place between customers service organizations or employees. Despite most consumption situations occurring in the presence of other customers, few studies customer-to-customer co-destruction. This lack attention is particularly prevalent sport research. The purpose current study to examine how customers' creation (i.e. passion) destruction dysfunctional behavior) factors influence focal perceived...

Immigrants can utilize sport as a vehicle for maintaining cultural identity. Conversely, participation provides immigrants with opportunities adopting an entirely new culture. Previous research also suggests that individuals attaining social capital. While this be beneficial situation some individuals, is promoting elitism and serving powerful mechanism exclusion. Globalization has led large numbers of foreign nationals to seek educational in the United States. Due increase number...

Purpose Grounded in the Unified Theory of Acceptance and Use Technology 2 (UTAUT2) (Venkatesh et al., 2012), purpose this paper is to examine antecedents consequence associated with esports gameplay by proposing Esports Consumption (ESC) model, including six determinants intention (hedonic motivation, habit, price value, perceived effort expectancy, social influence flow) behavioral (media consumption events) that were linked gameplay. Design/methodology/approach The proposed model was...

The concept of involvement and destination brand equity its relationship to satisfaction, intention revisit, willingness spend money was explored in a sample 369 international tourists. Applying structural equation modeling, this study focused on the effects that had as potentially significant mediating variable → satisfaction revisit relationships. Findings indicate managers should understand an essential antecedent they need manage factors associated with equity. Of contributing equity,...

Research question: The purpose of the study was to identify consumption traits that might influence millennial sport fan behavior.Research methods: We accomplished this objective by using mixed methods (i.e. review literature, focus group (N = 18), and survey 300)). analyzed calculating descriptive statistics conducting ANOVA compare their with Baby Boomers Generation X.Results findings: literature revealed five consumption: (a) technology-driven, (b) community-driven, (c) peer pressure...

Purpose This study used a revised protection motivation theory to investigate how professional sport fans in Taiwan adapted health-related risk such as COVID-19. It examined the effects of perceived changes event quality (CEQ), threat and coping appraisal moderating roles team identification past spectating experience. Design/methodology/approach An online survey collected data from 1,080 baseball basketball league fans. A qualitative quantitative CEQ scale was developed. Findings Structural...

Transformational leadership has received considerable research attention across various contexts. However, further investigation of this style is required within the unique context university taekwondo teams. This study investigated effect transformational on leader trust and perceived performance teams in South Korea. Analysis 219 survey responses through structural equation modeling showed a positive influence both performance. Leader acted as partial mediator relationship between...

The purpose of this study was to develop the Scale Market Demand assess general market demand factors affecting consumption professional team sports, which completed through following five steps: (a) formulation a theoretical framework, (b) development preliminary scale, (c) exploratory factor analysis (EFA), (d) confirmatory (CFA), and (e) examination predictive validity conducting structural equation modeling (SEM) analysis. Following community intercept method, sport consumers (N = 453)...

Purpose Recently, Jang and Byon (2020) found that esports recreational gameplay consumption is causally linked to online media consumption. In the context of esports, live-streaming content (by individual creators) a new type consumption, which should be distinguished from event broadcast. Extending Byon’s finding, purpose this study examine mediating effect live streaming in relationship between broadcast because it allows games more accessible viewers due two-way communication. order test...

We examined the structural relationships among variables of advertising value, attitude toward advertising, brand, and purchase intention in context golf products. The sample ( N = 357) comprised members 6 ranges 2 major provinces Korea. Structural equation modeling results supported all hypothesized direct associations except that for value component irritation. Further, brand played mediating roles relationship between components intention. have redefined Ducoffe's outcome model a...

Highlights• We test a conceptual model examining the extent to which employee behaviors influence consumer in high-contact sport service setting.• advance research by investigating both positive and negative their on behavior.• The current makes methodological contribution utilizing dyadic method avoid threat of systematic common bias.

Research question The purpose of this study was to examine the interrelationships that exist among sportscape, emotion, and behavioral intention with regard four US-based major sport leagues (i.e. MLB, NBA, NHL, NFL).Research methods Using an online survey, data from 1194 respondents were collected. Confirmatory factor analysis structural equation modeling used hypothesized model.Results findings metric invariance proposed model established, indicating measurement holds across groups....

Abstract: The purpose of this study is to examine the influence controllable service quality factors as firm-based antecedents two dimensions customer engagement behavior among Formula One racing spectators. This uses theory (van Doorn et al., 2010) a guiding framework and applies Bettencourt’s (1997) model voluntary performance (CVP) how perceptions ancillary services value can prompt management cooperation prosocial spectators recurring mega sport event. Findings suggest that spectator...

We aim to determine the antecedents of sport tourists' loyalty toward both event and destination. Data were collected from 2017 Chinese Grand Prix (n = 361) U.S. 351). Then, data analyzed by using confirmatory factor analysis structural equation modeling. The results showed image associated with hosting destination is positively related attachment loyalty. outcome may be utilized in planning a recurring that achieves higher tourist

Purpose The paper aims to (1) explore the positive and negative sociocultural, economic, environmental impacts on satisfaction, behavioral intentions; (2) examine changes in relationships among event impacts, satisfaction intentions of host city residents before after a major sporting event. Design/methodology/approach We used panel data estimate how resident responses change over time. were collected three months ( N = 266) Nanjing Youth Olympic Games. Data analyzed by confirmatory factor...

Previous studies have paid little attention to spectators’ consumption behaviors and motives for watching different types of esports live-streaming game genres. This study, therefore, investigates spectator based on the interaction effects Convenience sampling was conducted collect 312 responses from Taiwanese individuals via Professional Technology Temple. The measurement tools include motivation scale sport consumption, streaming behaviors, two moderators (i.e., genres types). moderating...