A5036408180- Digital Marketing and Social Media
- Management, Economics, and Public Policy
- Diverse academic and cultural studies
- Service and Product Innovation
- Diverse Aspects of Tourism Research
- Technology Adoption and User Behaviour
- Urban Planning and Valuation
- Cultural Industries and Urban Development
- Online and Blended Learning
- Customer Service Quality and Loyalty
- Service-Learning and Community Engagement
- Innovation and Knowledge Management
- Italy: Economic History and Contemporary Issues
- Consumer Behavior in Brand Consumption and Identification
- Social Media in Health Education
- Education, Sociology, Communication Studies
- Sports, Gender, and Society
- Digital Transformation in Industry
- Digital Games and Media
- Engineering and Test Systems
- Innovative Approaches in Technology and Social Development
- Higher Education and Sustainability
- Museums and Cultural Heritage
- Sharing Economy and Platforms
- Wine Industry and Tourism
Unitelma Sapienza University
2012-2024
Sapienza University of Rome
2020
University of Sannio
2011
Telecom Italia (Italy)
2011
Purpose Even if the relationship between travel bloggers and followers has implications for tourists’ decision-making process, literature does not individuate main determinants of this relationship. This paper aims to study drivers motivations follow consequences. Moreover, seeks highlight metamorphosis their role in tourism industry. Design/methodology/approach A systematic review was used, 76 papers were selected. thematic map a summary key findings are proposed. Findings Although...
Purpose Geopolitical influencers are emerging as new category of powerful in the realm international politics who shape opinions their followers. This study aims to investigate role geopolitical engaging followers and identifying which forms communication effectively stimulate broadcasting messages. Design/methodology/approach Through a social media content analysis on sample 1,400 posts from seven X addressing Israeli–Palestinian conflict, paper applies Johnson’s (2012) framework public...
Purpose Mobile instant messaging (MIM) is changing how we communicate with customers transforming what used to buy as products into services. Servitization the strategy by which services offered in combination a product become central part of offer and value. This paper aims focus on new way do business means mobile conversational commerce identified unique touchpoint for who wish experience product/service. Design/methodology/approach research uses case study method content analysis...
Purpose The purpose of this paper is to understand how firms may be segmented with respect their attitudes towards the use mobile instant messaging (MIM) apps (e.g. WhatsApp, Messenger, WeChat, etc). in marketing practices identify main approaches MIM business. Moreover, identifies key factors which can motivate or hinder adoption these digital platforms. Design/methodology/approach Firms are on basis (perceived usefulness and perceived effectiveness performance) Categories for size, age...
Purpose The purpose of this paper is to investigate user satisfaction with digital health solutions by identifying and prioritizing different service attributes on the basis their impact improving satisfaction. Design/methodology/approach Through a literature review interviews professionals patients, 20 services provided in Italy have been identified. User these has evaluated adopting Kano model’s continuous discrete analyses. Findings findings reveal essential that meet users' expectations,...
The recent COVID-19 pandemic and the shortage of general practitioners has determined a strong pressure on Italian health system. This critical issue highlighted fundamental support e-health services not only to lighten workload doctors, but also offer patients service tailored real needs. Therefore, digital engagement platforms represent valid aid, as they reconcile efficiency needs healthcare system with benefits for involved. In this perspective, little is known about main factors...
This paper proposes a research model for investigating the effect on fan satisfaction and loyalty of three dimensions customer engagement construct Mobile Instant Messaging Apps when they are used as Engagement Platforms in conversational marketing approach. To test hypotheses, sequential regression was implemented. A survey conducted fans famous football team Italy that has recently decided to use WhatsApp (Mobile App - MIM) allow communicate directly with players. The results highlight...
The promotion of local economic development processes in a metropolitan area often depends on its ability to attract sustainable tourism flows and provide residents with high level the quality life. Both are basic conditions enhance competitiveness an urban context, but they become possible only if territorial planning strategies centered real "experience" lived by tourists citizens while get touch (either virtually or physically) that place. This is reason why all choices made policy...
La condizione di crisi diffusa del sistema industriale italiano ha indotto un ampio dibattito sulle possibili cause e soluzioni. Uno dei problemi centrali comprendere se a quali condizioni le piccole imprese italiane specializzate nelle produzioni “made in Italy” possono competere nei nuovi mercati globali. Il lavoro esamina i limiti business model distretto ed evidenzia l’esigenza sviluppare collegamenti verso filiere transnazionali. Inserirsi catene valore internazionali non e, pero,...
Il paper si propone di offrire un contributo al dibattito teorico sull’innovazione nei servizi pubblici, verificando l’efficacia interpretativa alcuni framework sviluppati recente dalla letteratura che mancano, pero, ancora sufficienti riscontri empirici. In particolare, il lavoro basa su due fondamentali riferimenti teorici: modello multiagente Windrum e Garcia-Goni (2008), fornisce una rappresentazione della rete complessa interazioni fra utenti, fornitori policy maker da vita...
Il lavoro sostiene la tesi che il modello del distretto culturale possa rappresentare un valido riferimento per orientare le politiche di sviluppo locale. Tale non costituisce una semplice variante industriale o turistico, ma assume tratti distintivi specifici nonché notevole ricchezza concettualizzazioni si differenziano riguardo alle modalitŕ attraverso quali crea valore. Esso appare dotato sua coerenza fondo e originalitŕ, capace dar vita a dinamiche innovative, grazie alla possibilitŕ...
The high costs connected to the interoperability labs setup is one reason limiting number of Plug tests every year. experience done through various IMS has shown needs have an enabler speed up time and reduce infrastructural costs. HIVE (Hub for Integration Validation at ETSI) been created cope with these needs. It allows include in setups also production infrastructures like this happening Pathfinder (GSMA Carrier ENUM) 4 <sup xmlns:mml="http://www.w3.org/1998/Math/MathML"...
Frame of the research:A managerial perspective public engagement can help universities to strengthen communication university identity from a social, scientific, or accessibility point view.Purpose paper: The goal this paper is investigate concept online standpoint by examining those Italian that have engaged in Third Mission activities thanks also recent ministerial decrees issued on subject. Methodology: A content analysis main official websites 50 was performed. An exploratory factorial...
The purpose of this study is to investigate how companies can create relationship symbiosis between their offer and the territory, implementing communication strategies based on distinctive values local culture in order make stronger link corporate brand place brand. company under investigation Acetificio De Nigris, a firm with strong international vocation, specialized production trading balsamic vinegar Modena. In recent years, has been developing for enhancement product rooted territory...