It is known that satellite radiolocalization was born in the military environment and originally conceived for defense purposes. Nevertheless, commercial explosion (dated to 20 years ago) of global positioning system (GPS) civil market (automotive, tourism, etc.) significantly changed original perspectives this technology. Another big change expected when other navigation systems (GNSSs) such as European Galileo or Chinese COMPASS become operational commercial. In fact, modern GNSSs are...

Abstract Bloggers are becoming increasingly relevant in consumers' decisions, particularly travel decisions. This study has investigated the influence of bloggers across cultures and from different theoretical perspectives. Drawing upon source credibility, uses gratification theory, content engagement constructs, we propose an integrated model bloggers' investigating role motivations information adoption process blog readers. Results a survey Italian American consumers show that blogger...

Purpose In recent years, marketers have adopted new technologies to engage customers and better meet customer needs throughout the journey. The purpose of this paper is investigate impact consumer engagement on satisfaction behavior-based CRM performance generated by mobile instant messaging (MIM) services. objective verify which aspects generate optimize relationship management. Design/methodology/approach Data were made available for analysis from an online survey who had been contacted or...

The rapid development of new technologies has created interesting and unexpected possibilities in e-health, digital platforms have become widespread, connecting users, experts, practitioners the health world. This triggered our investigation into relationship between engagement used by 293 doctors with various specializations, their satisfaction, dimensions social sustainability healthcare sector. research focused on professional interaction its sphere action platforms, defined as virtual...

Purpose Even if the relationship between travel bloggers and followers has implications for tourists’ decision-making process, literature does not individuate main determinants of this relationship. This paper aims to study drivers motivations follow consequences. Moreover, seeks highlight metamorphosis their role in tourism industry. Design/methodology/approach A systematic review was used, 76 papers were selected. thematic map a summary key findings are proposed. Findings Although...

Purpose This paper examines the communication modalities on Twitter to broadcast content citizens and measures effectiveness of posted in activating citizens’ political participation proposing an retweetability rate. Design/methodology/approach Through analysis European Commissioners’ posts, this identifies most used citizens. A rate is proposed measure engagement. The methodology applied tweets by Commissioners, who are currently facing democracy legitimation issues Euroscepticism. Findings...

Purpose Because engagement platforms are becoming an emerging service research context, the purpose of this paper is to understand how consumers may be segmented with respect attitude towards mobile instant messaging (MIM) apps used as channels for customer service. Design/methodology/approach Consumers on basis perception MIM by means data from 478 consumers. A two-step cluster analysis was individuate groups according similarity their attitudinal variables and chat experience organizations...

Purpose The last ten years have shown a significant upward trend of engagement in public management reflecting increase interest the topic. purpose this paper is to investigate benefits and factors affecting construct civic that thus far are missing current literature through analysis studies published main journals management. Design/methodology/approach Through systematic review, research tries advance progress understanding analyzing sample 96 papers on subject areas “communication,”...

Purpose Mobile instant messaging (MIM) is changing how we communicate with customers transforming what used to buy as products into services. Servitization the strategy by which services offered in combination a product become central part of offer and value. This paper aims focus on new way do business means mobile conversational commerce identified unique touchpoint for who wish experience product/service. Design/methodology/approach research uses case study method content analysis...

The aim of this paper is to evaluate the use mobile instant messaging (MIM) apps from perspective user. objective verify what perceived usefulness, value and usability new channel communication utilized with customers if there are premises for considering services as a platform customer engagement. Drawing Technology Acceptance Model, study tests consumers' perception organizations. Data was made available analysis an online survey 470 respondents. Results show that see MIM effective tool...

Purpose The purpose of this paper is to understand how firms may be segmented with respect their attitudes towards the use mobile instant messaging (MIM) apps (e.g. WhatsApp, Messenger, WeChat, etc). in marketing practices identify main approaches MIM business. Moreover, identifies key factors which can motivate or hinder adoption these digital platforms. Design/methodology/approach Firms are on basis (perceived usefulness and perceived effectiveness performance) Categories for size, age...

This paper proposes to explore the marketing communications that university websites use for promoting their public engagement (PE). The aim is propose best practices could guide universities towards community-orientated strategies advancing, in this way, PE agenda. research explores construct by means of a website content analysis on sample 50 American and elaborates index with which evaluate PE. Moreover, individuates from 10 demonstrate high each approach online individuated literature....

Purpose The purpose of this paper is to investigate the construct online public engagement by identifying modalities universities use give visibility their approach on institutional websites. Design/methodology/approach An exploratory factor analysis outlined principle dimensions that explain starting from a sample American and English universities. To finish, t -test shows differences in approaches Findings results show used for communication has been investigated through three have...

The recent COVID-19 pandemic and the shortage of general practitioners has determined a strong pressure on Italian health system. This critical issue highlighted fundamental support e-health services not only to lighten workload doctors, but also offer patients service tailored real needs. Therefore, digital engagement platforms represent valid aid, as they reconcile efficiency needs healthcare system with benefits for involved. In this perspective, little is known about main factors...

This paper proposes a research model for investigating the effect on fan satisfaction and loyalty of three dimensions customer engagement construct Mobile Instant Messaging Apps when they are used as Engagement Platforms in conversational marketing approach. To test hypotheses, sequential regression was implemented. A survey conducted fans famous football team Italy that has recently decided to use WhatsApp (Mobile App - MIM) allow communicate directly with players. The results highlight...

Public engagement has been the focus of great attention universities, ever since a strong social orientation driven these institutions to open up more towards their territories and assume an active propulsive role in development. In this context, web sites constitute valid instrument for valorisation permeability generated knowledge by making scientific research visible comprehensible thus enhancing its image loyalty stakeholders. This present work investigates construct online public...

Il ruolo delle Universita oggi e sempre piu spinto verso la condivisione diffusione del sapere oltre i confini prettamente accademici. L’Universita diventa cosi un partner che collabora alla crescita proprie comunita di riferimento dialoga con tutti soggetti direttamente indirettamente sono coinvolti a vario titolo nella sua attivita. Tale processo ha manifestato segnali forte accelerazione negli ultimi dieci anni grazie al diffuso utilizzo dei social network. Attraverso l’analisi empirica...

Frame of the research:A managerial perspective public engagement can help universities to strengthen communication university identity from a social, scientific, or accessibility point view.Purpose paper: The goal this paper is investigate concept online standpoint by examining those Italian that have engaged in Third Mission activities thanks also recent ministerial decrees issued on subject. Methodology: A content analysis main official websites 50 was performed. An exploratory factorial...