A5056523078- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Customer Service Quality and Loyalty
- Education, Psychology, and Social Research
- Impact of AI and Big Data on Business and Society
- Marketing and Advertising Strategies
- Digital Marketing and Social Media
- Malaria Research and Control
- Forest ecology and management
- COVID-19 Pandemic Impacts
- Global Trade and Competitiveness
- Protist diversity and phylogeny
- Technology Adoption and User Behaviour
- University-Industry-Government Innovation Models
- Innovation and Knowledge Management
- Language and Culture
- Environmental Science and Water Management
- Aquaculture disease management and microbiota
- Customer churn and segmentation
- Intellectual Property Rights and Media
- finance, banking, and market dynamics
- Knowledge Management and Sharing
- European Politics and Security
- Wine Industry and Tourism
- Invertebrate Immune Response Mechanisms
Charles University
2025
Nanyang Technological University
2021-2024
Silesian University in Opava
2013-2022
Recrudescent infections with the human malaria parasite, Plasmodium falciparum, presented traditionally major setback of artemisinin-based monotherapies. Although introduction artemisinin combination therapies (ACT) largely solved problem, ability to induce dormant parasites still poses an obstacle for current as well future chemotherapeutics. Here, we use a laboratory model induction P. falciparum and characterize their transcriptome, drug sensitivity profile, cellular ultrastructure. We...
Abstract Diplomonads are anaerobic, flagellated protists, being part of the Metamonada group Eukaryotes. either live as endobionts (parasites and commensals) animals or free-living in low-oxygen environments. Genomic information is available for parasitic diplomonads like Giardia intestinalis Spironucleus salmonicida , while little known about genomic arrangements diplomonads. We have generated first reference genome a diplomonad, Hexamita inflata . The final version assembly fragmented...
Cílem tohoto článku je prozkoumat teoretické poznání řízení vztahů se zákazníky (CRM) a jeho princip fungování, aby mohly být nalezeny oblasti, kterými autoři budou zabývat v navazujícím primárním výzkumu.Proto tento článek zkoumá vývoj definic CRM, od jejich úplných počátků 90.letech 20.století po současnost.Na tomto vývoji popisují, jak měnil přístup k CRM.Dále popisuje aplikační architekturu tedy analytické, operativní kolaborativní uvádí příklad fungování praxi.Autoři také zmiňují výhody...
This paper presents partial results of the primary research conducted through a questionnaire survey focused on behaviour Czech consumers when buying food, with regard to men and women.Specifi c objectives included are brief outline theoretical issues examined secondary based available statistical data information.A er 1989, quality market has changed, sales space increased as well level conditions.Off in stores widened.Recently inspections supervisory authorities show lot negative...
The aim of the article is to present results research in 2005 and 2015, respectively 2010, field Customer Relationship Management (CRM). subject CRM knowledge, definition preference, customer contact level, results. object are SMEs Moravian-Silesian Region. A method comparison selected characteristics was used. Starting point a brief theoretical discussion based on studies, including genesis research. Recent primary using questionnaire survey addressed 736 respondents. Comparing confirmed...
The Covid-19 pandemic in 2020 and 2021 changed consumer purchasing behaviour brand perception. Regional brands were denied their traditional availability communication channels due to lockdowns. This poses a question whether regional are even relevant for consumers companies 2021? aim of the article is thus find out what awareness is, perceived characteristics/benefits, customers characteristics. sample used 1050 respondents from Czech Republic, gathered by Ipsos. method online survey....
The objective of this article is to present partial results primary research, which was carried out on the basis questionnaire survey that focused issue customer relationship management in small and medium-sized companies. brief theoretical debate specifics companies management. sample consists 736 from Moravian-Silesian Region. research findings focus CRM awareness, what means are long term utilization. final part presents established verified statistical hypothesis reflecting nature...
This paper presents partial results of primary research on consumer purchasing behaviour with regards to the utilization product leaflets. It deals reaction use these The main goal is assess impulse purchase goods basis promotional leaflets in mailboxes, depending personal characteristics consumer. Partial goals are a brief theoretical examined issues and selected secondary based available statistical data information. Consumer changes drastically times crisis. Czech addressed daily by...
The article deals with the issue of using strategic marketing in business small and medium-sized enterprises. main objective this paper is to theoretically define principles then practically analyse level use as a tool management selected Czech In order fulfil research plan, secondary primary was carried out. theoretical part defines basic problem areas such various approaches defining process versus process. practical part, 335 companies are analysed, results commented hypotheses evaluated....
This article deals with regional products in the Czech Republic.The goal is to examine product characteristics, purchasing behavior when buying said and basic segmentation criteria of their consumers.After an analysis WoS Scopus articles focusing on brands, we have concluded that areas explaining how consumers understand (their characteristics), are under-researched.Thus planned our research tackle these areas.Our sample consists 1050 respondents from Republic, gathered through questionnaire...
This article deals with regional brands in the Moravian-Silesian region Czech Republic.Research was focused on finding out if consumers know and how this knowledge depends demographic factors.The data were obtained by questionnaire survey analysed IBM SPSS.From thousands of respondents representative sample 719 for MS created based factors gender, age, education income.The research analysis disclosed that consumer income is independent gender age.
A two-week workshop was held in Finland during February 2010 and again Glasgow 2011. The events were sponsored by the European Lifelong Learning programme. Students from Portugal, Cyprus, Czech Republic, UK placed multicultural teams of five. Each team had two product designers, one graphic designer, financial marketing student. They set task devising new ideas for a local company they weeks which to do it. These intensive workshops comprised lectures practice sessions as well ideation...
Abstract This article aims to examine the effects of new technology on purchase regional brands in Czechia and draw conclusions that will help adapt customer needs. Regional are a speciality Central Europe, which emerged due consumer dissatisfaction with low-quality global retail products. These traditional local handmade products heavily influenced by customers requiring them be purchasable online massive presence. The sample consisted 1050 residents Czech Republic. data were gathered...
Abstract The aim of this paper is to find out how various product categories are influenced by rational or emotional appeals and the level involvement in purchasing decisions with regard selected demographic characteristics Czech consumers. Scientific research based on theoretical assumptions Foote-Cone-Belding (hereafter FCB) model newly formulated that correspond current consumer behavior. background covers knowledge cognitive choice principles emphasis different a within decision. Primary...
The aims of the paper are: 1) to verify validity traditional theoretical definition Foote, Cone & Belding (FCB) model based on use representative products concerning age (generation) and gender selected target group in conditions Czech Republic, 2) defined advertising strategies conception with current level acceptance perception within according Republic. To meet both aims, secondary primary marketing research was implemented. background is knowledge communication principles general...
This article deals with the perceived quality of regional products in Moravian-Silesian region Czech Republic. Research was focused on finding out what do consumers perceive as a product and characteristics make product. The data were obtained by questionnaire survey andanalysed IBM SPSS. From thousands respondents representative sample 719 for MS created based demographic factors gender, age, education income. research analysis disclosed that are still price oriented preference over does...
Abstract A series of two-week international workshops was held in Joensuu, Finland during February 2010, Glasgow, Scotland 2011 and again Nicosia, Cyprus 2012. Entitled “Intercultural Innovation Insight Workshop” (3EYES), they were sponsored by the European Lifelong Learning programme. Students from Portugal, Cyprus, Czech Republic, United Kingdom placed multi-cultural teams five. Each team had two product designers, one graphic designer, financial marketing student. They set task devising...