In recent years there have been multiple successful attempts tackling document processing problems separately by designing task specific hand-tuned strategies. We argue that the diversity of historical tasks prohibits to solve them one at a time and shows need for generic approaches in order handle variability series. this paper, we address simultaneously such as page extraction, baseline layout analysis or typologies illustrations photograph extraction. propose an open-source implementation...

This study aims to obtain an in-depth understanding of the use, opportunities, and challenges related social media (SM) in achieving relationship marketing (RM) goals professional sport. Semistructured interviews were conducted with 26 managers sport teams from four major leagues North America. Results outline platforms adopted, six intended objectives SM seven opportunities provides, as a RM medium. Theoretical practical implications well suggestions for future research are provided.

Social Media (SM) is an established channel by which organisations can create and seek to co-create value with consumers other stakeholders. However, the role of SM in building relationships (i.e. relationship marketing) uncertain. Thus, this research aims investigate use as a marketing tool. The study adopted qualitative approach drawing from multi-domain data sources platform domain, organisation consumer domain). Three different but interrelated studies were conducted. findings three are...

The slowing down of Moore's law and the emergence new technologies puts an increasing pressure on field EDA. There is a constant need to improve optimization algorithms. However, finding implementing such algorithms difficult task, especially with novel logic primitives potentially unconventional requirements emerging technologies. In this paper, we cast as deterministic Markov decision process (MDP). We then take advantage recent advances in deep reinforcement learning build system that...

A qualitative research methodology of 10 in-depth interviews with worldwide Olympic The Program (TOP) sponsors and senior executives the marketing programmes, this provides a unique investigation into one sport world's most powerful brand. Specifically, examines ambush advertising clutter from corporate point view. Results suggest that these issues remain threat to International Committee (IOC) its partners. Some essential elements IOC must address include: (a) brand management; (b)...

This paper explores adolescent sport participation. Using the most recently available national statistics, presents a concise and current description of participation among Canadian adolescents aged 15 to 19; traces trends in from 1992 2005 identifies some important correlates for this age category. qualitative method netnography, then considers meaning role these core factors behaviours as revealed online narratives. study’s quantitative findings highlight impact household context, gender,...

It has become common practice for governments and municipalities around the world to bid right host a major sporting event. Prior embarking on bidding process, politicians attempt determine whether such an event will be of value their municipality; often focus estimated economic consequences hosting Frequently, studies are commissioned predict event's value. However, these miscalculate potential impact sport visitors as consumers. We argue that enhanced profiling enable more accurate...

Abstract The purpose of this paper was to explore the organizational and stakeholder-related factors which led Fédération Internationale de Natation (FINA) cancelling its contract with 2005 Montreal Aquatics World Championships Organizing Committee, thereby pulling event from Montreal, Canada. case study, based on stakeholder theory, built through bid/organizing committee member interviews archival material. A lack formal financial commitments, power congruence between partners pervasive...

This study, guided by the relationship marketing theoretical framework, adopted an observational netnography method to investigate professional sport teams’ use of Twitter as a tool. Specifically, study focused on three core components framework marketing: communication, interaction, and value. The is based data gathered from official account 20 teams in four major North American leagues over seven-month period. Results outline seven emergent communication types, six interaction practices,...

Mega-special-event properties (sponsees) have the ability to attain significant resources through sponsorship by offering exclusive promotional opportunities that target sizeable consumer markets and attract sponsors. The Super Bowl, one of most watched television programs in world, was selected as mega-special-event for this study it provides a rare environment where portion audience tunes specifically purpose watching new entertaining commercials. A longitudinal analysis opinion related...

This paper examines the emerging trend of host countries using legislation to protect Olympic brand and control ambush marketing. More specifically, it will discuss Canada's Paralympic Marks Act in depth. Issues related framing marketing as a legal issue opposed business are examined. The consequences placing context considered from management perspective.

Highlights• Sport participation is researched from an environmental deterministic perspective.• The study builds on previous work the topic (Wicker et al., 2013 P.WickerK.HallmannnC.BreuerAnalyzing impact of sport infrastructure using geo-coded data: Evidence multi-level modelsSport Management Review16120135467[Taylor & Francis Online], [Web Science ®] , [Google Scholar]).• geography and central place theory are used to frame study.• concept 'gravitas' introduced developed as a way...

This research explored the use of Twitter for sponsorship activation by The Olympic Program (TOP) sponsors during 2014 Sochi Winter Games. Using NCapture, a total 7,519 tweets and retweets all ten TOP around Games were captured from 1st January (pre-Olympic) to 3rd April, (post-Olympic). data analysed with aid Leximancer analytics software. Results show that there is no regular pattern was identifiable amongst sponsors; found adopting different strategic approaches. Notably, differ in terms...

Research question This paper revisits our knowledge of sport organization governance design archetypes. To do so, we focus on Canadian national organizations (NSOs) and pose three research questions: (1) what archetypes exist based the use more contemporary criteria; (2) how easily can an NSO's archetype be determined; (3) are implications these new for researchers practitioners?Research methods We undertook a landscape study 32 NSOs with data from online survey, publicly-available...

A large-sample survey of general public consumers in Canada, France and the United States during 2000 Olympic Games supports previous research on ambush marketing, provides evidence that purchase decisions are affected by marketing reducing value sponsorship partnerships, purports International Committee its partners need to develop specific strategies combat country

The purpose of this investigation was to develop a list critical best practices that could be used advantage by other Canadian Amateur Sport Organisations in the future. Specifically, marketing management audit collected all historical and current abilities compared sponsorship literature. complemented series field interviews key executives. Results are presented terms of: (a) sponsor its objectives; (b) leveraging activities; (c) evaluation. resulting data revealed number very distinct...

Over the past 30 years, International Olympic Committee (IOC) has adopted marketing as a key focus of its operations. In turn, organisation developed variety sophisticated and widely acclaimed practices such TOP programme. It also supported large number studies on marketing. One important observation resulting from these is that corporate managers' consumers' perceptions brand differ each other's views areas. The current research seeks to understand this dichotomy provide with insightful...

Purpose The purpose of this paper is to examine the practice celebrity athletes’ product endorsement in context social media, guided by meaning transfer model. Design/methodology/approach study adopted a content analysis method based on data gathered from official Twitter account 17 highest-paid athletes over period five months. Findings Results outline state, involvement level, roles, modes, preferred types, discernible differences, shared features, and best practices employed tweets. A...

Highlights• Design archetypes are central to exploring change dynamics in NSOs.• NSOs must strategically adapt and be effective.• New ways improve the representation of design for contemporary Future research agenda help understand within NSOs.

The purpose of this study was to develop a model brand creation for one-off large-scale sporting events. A case the 2005 Montreal FINA ( Fédération Internationale de Natation ) World Championships highlighted importance leadership group (which must include individuals with political/networking, business/management, and sport/event skills), context, nature event creating event’s brand. each aspect is suggested vary depending on situation. For example, lack an initial will result in having...

While understanding the planning and hosting of major sporting events is a popular research area, less known about bid process despite potential economic political spinoffs. Some studies offer criteria for successful bids even consider stakeholder network as key factor. Considering importance network, we delve deeper into this area. Using power, legitimacy urgency framework by CitationMitchell et al. (1997), examine 2018 Olympic Winter Games' French national competition (four candidacies) to...

Purpose The purpose of this paper is to focus on the potential role and use online social media influence sport participation in youth aged 12 17 years by responding two specific research questions: what nature “marketplace” among youth?; adolescent behavior as revealed through activities media? Design/methodology/approach outlines then implements methodology netnography achieve its purpose. Netnography involves a researcher joining an forum, e‐tribe or other open‐source observe record...