Moritz Classen

ORCID: 0000-0002-5183-9995
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About
Contact & Profiles
Research Areas
  • Service and Product Innovation
  • Digital Innovation in Industries
  • Customer Service Quality and Loyalty
  • Digital Transformation in Industry
  • Consumer Retail Behavior Studies
  • Business Strategy and Innovation
  • Nutrition, Genetics, and Disease
  • Genetic factors in colorectal cancer
  • Flexible and Reconfigurable Manufacturing Systems
  • Quality and Supply Management
  • Customer churn and segmentation
  • Animal Genetics and Reproduction
  • Nuclear Structure and Function
  • RNA modifications and cancer
  • Corporate Governance and Management
  • Health, Environment, Cognitive Aging
  • Digital Marketing and Social Media
  • Genetic Neurodegenerative Diseases
  • Supply Chain and Inventory Management
  • Corporate Finance and Governance
  • DNA Repair Mechanisms
  • Innovation and Knowledge Management

Roche (Switzerland)
2024

University of St. Gallen
2018-2022

Purpose Digital solutions (DS) that build on recurring revenue models (RRMs) offer new opportunities to continuously create and capture superior value. However, many firms fail engage their sales force in digital solution selling (DS selling), leading agency problems receive little attention literature. This study aims examine the drivers of surface transition toward DS control systems resolve these problems. Design/methodology/approach The authors conducted a qualitative, inductive study....

10.1108/ejm-11-2021-0918 article EN European Journal of Marketing 2022-12-01

With digital technologies, smart services become a cornerstone of industrial product-service systems. Services are increasingly delivered by means and thereby difficult to grasp for customers. For manufacturing companies, this is an opportunity leverage value-based marketing sales (VBMS). Despite approach appearing promising in the age no research combined so far perspectives VBMS, servitization technologies. This paper fills gap through systematic literature review. We find that limited...

10.1016/j.procir.2019.02.141 article EN Procedia CIRP 2019-01-01

Western European manufacturers' difficulties in earning revenue from industrial services Pacific Asia have been linked to cultural values. Yet, ways of creating and capturing value smart the region remain unexplored. Against this backdrop, research seeks (1) uncover how values influence service models, (2) derive model configurations enabling capture. To do so, authors study six manufacturers commercializing Asia. The results indicate that indirect freemium models may achieve fit with identified.

10.1080/13602381.2021.1894770 article EN Asia Pacific Business Review 2021-03-11

Abstract WRN helicase is a promising target for treating cancers with microsatellite instability (MSI) due to its essential role in resolving deleterious non-canonical DNA structures that accumulate cells faulty mismatch repair mechanisms. Currently, there are no approved drugs directly targeting human or RNA helicases, part the challenging nature of developing potent and selective compounds this class proteins. Here we describe chemical proteomic-enabled discovery clinical-stage, covalent...

10.1158/1538-7445.am2024-nd11 article EN Cancer Research 2024-04-05

Purpose The purpose of this study is to explore organizational enablers frontline employees’ (FLEs) service-sales ambidexterity (SSA) in industrial firms expanding their digital service portfolios. Design/methodology/approach authors conducted a qualitative five pursuing growth and, for purpose, collected and analyzed interview data obtained from 50 sales managers FLEs across three continents. Findings identify explain eight (DSSA), operating at the macro, micro meso levels. Practical...

10.1108/jbim-02-2021-0080 article EN Journal of Business and Industrial Marketing 2021-11-18

Abstract The WRN helicase serves as a key target in the treatment of cancers characterized by microsatellite instability (MSI) because it plays crucial role resolving harmful non-canonical DNA structures that arise cells with defective mismatch repair systems. Despite critical functions human and RNA helicases, no drugs targeting these enzymes have been approved, largely due to difficulties identifying potent selective inhibitors. In this study, we present chemoproteomics-based...

10.1158/1538-8514.synthleth24-ia003 article EN Molecular Cancer Therapeutics 2024-06-10

Kurzfassung Industrie 4.0 bestimmt immer noch den Diskurs in Praxis und Forschung der industriellen Produktion. Mit Vielfalt an möglichen Technologien Einsatzmöglichkeiten haben insbesondere kleine mittlere Unternehmen Schwierigkeiten, die für sie relevanten Anwendungsfälle zu identifizieren. In diesem Beitrag wird eine Methode vorgestellt, Identifizierung anhand strategischen Prioritäten des produzierenden Unternehmens ermöglicht. Die eines realen Beispiels metallverarbeitenden validiert.

10.3139/104.112016 article DE Zeitschrift für wirtschaftlichen Fabrikbetrieb 2018-12-17
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