A5055859642- Diverse Aspects of Tourism Research
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Culinary Culture and Tourism
- Technology Adoption and User Behaviour
- Media Influence and Health
- Behavioral Health and Interventions
- International Student and Expatriate Challenges
- Korean Peninsula Historical and Political Studies
- Consumer Retail Behavior Studies
- Cruise Tourism Development and Management
- Maritime Transport Emissions and Efficiency
- Tourism, Volunteerism, and Development
- Sport and Mega-Event Impacts
- Death Anxiety and Social Exclusion
- Breast Lesions and Carcinomas
- Evolutionary Psychology and Human Behavior
- Media, Gender, and Advertising
- Vehicle emissions and performance
- Religious Tourism and Spaces
- Higher Education and Employability
- Asian Culture and Media Studies
- Hospitality and Tourism Education
- Diverse Topics in Contemporary Research
Hainan University
2020-2025
City University of Macau
2023-2025
South China University of Technology
2025
The Affiliated Yongchuan Hospital of Chongqing Medical University
2024
Chongqing Medical University
2024
Nanjing Agricultural University
2022
Wuhan University of Technology
2021
Auckland University of Technology
2017-2020
University of Waikato
2014-2016
Purpose This study aims to explore tourism live streamers’ motivations of sharing their travel experiences based on the grounded theory. Design/methodology/approach The use purposive and snowball sampling methods was used conduct 22 in-depth semi-structured interviews. manuscript analyzed Findings identifies five experience, including information sharing, entertainment, self-presentation, monetary incentives socialization. Information entertainment are identified as most important...
What drives consumers to adopt mobile technologies has been a significant research topic in hospitality and tourism literature. The Technology Acceptance Model (TAM) widely adopted examine this topic. Meta-analytic structural equation modeling (MASEM) was conducted assess the efficacy of TAM estimating consumers’ intention these contexts. moderating effects cultural differences (Eastern vs. Western) contexts (hospitality tourism) were also examined. Based on 33 individual samples ( N =...
AbstractBased on prospect and mindset theories, this study explores the joint effects of gain (vs. loss) message framing fixed growth) "willingness consumers to pay a premium" (WTPP) for pro-environmental hotels. The findings three studies indicate congruence effect between mindset. Specifically, there is an increased likelihood that with "fixed" will more when they are presented loss-framing advertisements, whereas customers "growth" convinced by gain-framing advertisements. These mediated...
Purpose The purpose of this study is to propose and test a model that composed immersion, perceived attractiveness, happiness, satisfaction behavioral intention in light the extended cognitive-affective-conative model. Design/methodology/approach To suggested research model, 271 genuine on-site questionnaires were gathered. Findings Immersion was found positively affect attractiveness happiness. It also happiness mediate association between immersion tourist satisfaction. Research...
Purpose Drawing upon affective events theory (AET), this study aims to explore the relationship between tourists’ perceived deception and moral emotions, dissatisfaction, revisit intention negative word of mouth. Design/methodology/approach Online data from Questionnaire Star were used examine proposed research model. A total 437 valid questionnaires collected. Findings The results suggest that tourist scams as “affective events” could trigger emotions thereby decreasing their generating...
Purpose Proenvironmental hotels and with green initiatives are emerging as a method to address environmental issues respond tourists’ concerns. To better understand what can encourage reservations in proenvironmental hotels, this study aims investigate the connection between performing arts watching experience preference for such hotel. Design/methodology/approach Five scenario-based experiments were conducted. A total of 1,024 participants five studies recruited help Credamo, commonly used...
This article reports results from a survey of 23 semi-structured interviews with Chinese visitors to North Korea. The examined the motives for and subsequent assessments their tour In addition expected such as perceptions Korea unique destination, satisfaction derived sightseeing, watching Arirang performance meeting limited extent Korean people, there were also adverse comments about inadequate programmes, overly flexible travel schedules that could change at moment's notice, high prices...
The purpose of this study is to understand the roles novelty seeking and food authenticity in youth travellers' decision-making process at night markets by using model goal-directed behaviour (MGB). In order test research model, which included 12 hypotheses, collected 470 samples China online surveys. results indicated that has a positive influence on attitude toward purchasing have influences all components MGB. addition, practical implications findings are also discussed.