- Diverse Aspects of Tourism Research
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Sport and Mega-Event Impacts
- Tourism, Volunteerism, and Development
- Sharing Economy and Platforms
- Human-Animal Interaction Studies
- Hospitality and Tourism Education
- Recreation, Leisure, Wilderness Management
- Global Healthcare and Medical Tourism
- Customer Service Quality and Loyalty
- Cruise Tourism Development and Management
- Religious Tourism and Spaces
- Culinary Culture and Tourism
- Sex work and related issues
- Evolutionary Psychology and Human Behavior
- Sustainability and Climate Change Governance
- Asian Culture and Media Studies
- Social Media and Politics
- Geographies of human-animal interactions
- Halal products and consumer behavior
- Media, Gender, and Advertising
- Policy Transfer and Learning
- Travel-related health issues
- Entrepreneurship Studies and Influences
Zhejiang University
2006-2025
Zhejiang Lab
2025
Tourism College of Zhejiang
2017-2024
University of Otago
2011-2016
Clemson University
2009-2010
Zhejiang International Studies University
2006
Residents and tourists within destinations are often portrayed as being separate from each other, possessing little in common. Such an approach can undermine the potential for a dynamic, intimate relationship to exist between residents tourists. This research offers theory of emotional solidarity, put forth by Emile Durkheim, theoretical framework examine In addition, series focus groups with coastal South Carolina county was conducted ascertain residents’ feelings about commonalities (i.e.,...
The coronavirus outbreak in Wuhan, China has sparked a global epidemic, which the World Health Organization declared public health emergency of international concern on 31st January 2020 (Beijing time). This crisis attracted intense media attention. Recently, some outlets inappropriately labelled by race, using such headlines as "Chinese virus pandemonium" and even suggesting "China kids stay home." biased misleading coverage presented via Western channels incited anger throughout Chinese...
Destination marketing organizations (DMOs) have widely adopted virtual reality (VR) commercials to highlight attractions for potential tourists and encourage visitation. This study extends the stimulus-organism-response (SOR) model by incorporating telepresence social presence as stimuli elucidating these factors’ possible interplay in jointly shaping users’ cognition, affection, (re)visit intentions. A 2 × between-subjects experiment was conducted with a sample of 254 participants. Results...
This opinion piece highlights a lethal connection between novel coronavirus pneumonia (NCP) and wildlife consumption in tourism. While NCP continues to make headlines the mainstream media, little academic research has considered this illness, especially through lens of food neophilic Yet stream requires attention, particularly because is key motivational factor behind tourists' travel destination choices. In case tourism, visitors directly consume other exotic cuisine. Unfortunately,...
Delivering memorable experiences is the essence of tourism industry and has been regarded as a core aspect competitiveness for destinations under experiential marketing paradigm. However, knowledge remains scarce regarding how memorability can be generated it shapes tourist behavior. Taking rural research context, this study proposes theoretical model in which through ordinary (perceived quality satisfaction) extraordinary novelty delight), go on to influence word mouth. This was tested...
The principle of “entropy increase” is a universal law describing natural progression from order to disorder. This paper innovatively the first take as theoretical basis for assessing how tourism influences human health sociomateriality perspective. Despite growing emphasis on intersection and health, there remains need further development in this evolving field—particularly tourism’s positive negative impacts physical, mental, social based physiological measures. From an entropy point view,...
This study aims to develop a multi-dimensional night-time economy vitality index (NTEVI) measure the of economic (NTE) activities in Zhejiang Province, China, covering its 11 cities and 90 counties. Comprising 44 supply demand indicators NTE, was composed an overall six major sub-indices that measured typical NTE subsectors, including catering, shopping, recreation, accommodation, touring, fitness. The NTEVI calculated using unique multi-source dataset based on hourly online transaction data...
Internet platforms and self-media have become vital online communities for promoting positive reputations hotels. Previous studies primarily focused on enhancing electronic word-of-mouth (eWOM) through improvements in hotel infrastructure staff services. As hotels deepen their digital transformation, the application of various artificial intelligence technologies service encounters significantly impacts experience. This study explores effects voice assistant (VA) attributes reputation...
Research subjects are indicative of problem areas amongst which knowledge traffic occurs and networks form in a scientific community. This article presents social network analysis tourism dissertation based on ProQuest Dissertations Theses–Full Text database (1994-2008). The study suggests an openness vibrancy as domain from perspective. Longitudinal examinations revealed structural change its development. Twenty-one were identified subdomains this dynamic interconnected system. also...
Despite the abundance of research in information technology and tourism, limited is known about online communication networking tourism industry. Researchers have examined overall structure destination network, but further investigation needed to understand patterns different stakeholders cyberspace. This study constructed analyzed a hyperlink network 745 Charleston, South Carolina. Link impact analysis, statistical methods were employed for exploring structural characteristics networks...
Tourism businesses participate in network relationships with others to obtain resources that are unavailable within. Due the socially embedded nature of interorganizational relationships, social networks boundary-spanning personnel tourism believed have a profound influence on formation and structure their at organizational level. Understanding personnel’s network, particularly professional context, may facilitate human strategies further benefit business development maintenance. Using...