A5033982500- FinTech, Crowdfunding, Digital Finance
- Microfinance and Financial Inclusion
- Private Equity and Venture Capital
- Sharing Economy and Platforms
- Digital Marketing and Social Media
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
- Digital Platforms and Economics
University of Palermo
2019-2023
University of Palermo
2021
Abstract A common goal of current research seems to uncover whether crowdfunding (CF) could be considered an effective way support sustainability‐oriented initiatives in securing funding, due diverging results emerging from literature. We claim that the objective proving CF may benefit misplaced; rather, we deem more fruitful understand how critical are some attributes products/services pursued within campaigns benefiting and increasing their odds success CF. focus on food‐related projects...
Abstract Reward‐based crowdfunding (CF) has emerged as a method to solicit funds for innovative projects. Yet, little is still known about the ability of reward‐based CF act signal in eyes future consumers, and thus boost market performance new products that innovators intend commercialize using campaign funds. In addition, scant research clarified boundary conditions can magnify or weaken efficacy this signal. Given relevance supporting innovation, understanding when works an effective...
Extant literature has investigated the effects of new ventures' environmental sustainability orientation (ESO) on crowdfunding (CF) performance and ability to secure venture capital, separately with mixed results. In this article, we address study these relationships simultaneously. Specifically, examine how presence ESO features influences technology-based funding in reward-based CF campaigns mediates effect such attracting subsequent capital. Using a sample hardware ventures that have...
Venture capitalists (VCs) make only a small number of investments and are more likely to invest in ventures where other VCs have invested previously. As such, valuable opportunities may be forgone if they not funded by the first place. We demonstrate how crowdfunding (CF) can remedy this concern. Using sample new technology-based ventures, we reveal that initially through reward-based CF even than those backed attracting follow-up funds from VCs. This happens when originally via CF,...