Purpose The purpose of this paper is to present a comprehensive picture the innovative efforts undertaken over time develop digital technologies for managing interface between supply chain management and marketing processes role they play in sustaining management-marketing (SCM-M) integration from an information processing point view. Design/methodology/approach Patent analysis actual examples are used carry out study. In detail, first, authors identify subset enabling pertaining fourth...

The notion of ‘Big Data’ has recently been attracting an increasing degree attention from scholars and practitioners in attempt to identify how it may be leveraged create innovative solutions business opportunities. Specifically, Big Data come a variety sources, especially sources outside the usual boundaries organizations, represents interesting emerging opportunity for sustaining enhancing effectiveness so‐called open innovation paradigm. However, best our knowledge, no prior works have...

This paper investigates the phenomenon of business models innovation (BMI) empowered by digital technologies and activated as a response to Covid-19 crisis. In fact, during crisis numerous redesigns businesses occurred pursue both continuity competitive advantage. Among these, food retail sector has undergone under pressure intense changes, which, however, have not yet been investigated theoretical lens BMI. To fill this gap, analyzes actions taken pandemic two large retailers, namely...

Recently, methods for generating context-aware recommendations were classified into the pre-filtering, post-filtering and contextual modeling approaches. Although some of these have been studied independently, no prior research compared performance to determine which them is better than others. This paper focuses on comparing pre-filtering approaches identifying method dominates other under circumstances. Since there are clear winners in this comparison, we propose an alternative more...

Purpose The purpose of this paper is to explore how incumbents adapt their business models in response digital innovation whose impact either incremental or radical and source industry own other industries. authors propose a conceptual matrix that built on these two dimensions. Design/methodology/approach build examples four multinational operating different sectors known for forefront approach populate the matrix. Cases were chosen because polar nature could provide variation draw variety...

This study explores hotel employees’ perceived corporate social responsibility (CSR) within the proposed conceptual model under umbrella of self-determination and needs satisfaction theory. The examines dichotomous CSR relationships – instrumental volunteer with basic satisfaction, self-esteem, hedonic eudemonic happiness, innovativeness. Structural equation modeling (SEM) was applied to assumed hypotheses. results established that employees has a significant positive influence on their...

This article investigates the microfoundations of business model innovation (BMI) by unveiling main micro factors explaining macro variables that in turn influence value creation and capture mechanisms firms' models (BMs). Specifically, through analysis two companies innovating their BMs metaverse setting (i.e., Roblox Meta), provides discusses a bridging factors. Indeed, first illustrates influencing technological infrastructure knowledge management) stakeholders readiness stimulation...

Purpose – The purpose of this paper is to model customer experience (CE) as a “continuum”, labelled continuum (CEC). adopts CE quality construct and scale (EXQ) determine the effect on bank's marketing outcomes. discusses study's theoretical managerial implications, focusing strategy design. Design/methodology/approach empirically test measure for retail bank. interviews customers using means-end-chain approach soft-laddering explore their perceptions with classifies into categories “brand...

Most of the work on context-aware recommender systems has focused demonstrating that contextual information leads to more accurate recommendations. Little been done, however, studying how much affects business performance. In this paper, we study including context in recommendations customers’ trust, sales, and other crucial business-related performance measures. To do this, delivered content-based through a live controlled experiment with real customers commercial European online publisher....

Data-centric B2B platforms are where multiple users relate and manage data for creating value. Despite the growing academic industrial interest in these platforms, existing research does not adequately investigate (i) who sides managing within data-centric (ii) what activities they perform to (iii) how their relationships aimed governed platforms. Consequently, create value (i.e., involve, allow do, sides' relationships) remains unclear. To address this gap, paper analyzes cases of three...

Digital transformation is revolutionizing many industries and increasingly more organizations are adopting digital technologies in their processes. The adoption integration of boosting the production data that can be collected, analyzed, exploited for decision-making through big analytics. Data play a significant role healthcare since it complex system where every decision affected by risk uncertainty. This study investigates how analytics (BDA) enables use management (RM) practices,...

Sustainability has become an important driver in defining business strategies, affecting most critical corporate functions and changing the way which value is created, communicated, distributed. This increasingly impacting marketing practices, particular, through promoting development of sustainable food sector. In line with this, our study aimed to investigate if how practices affect consumer loyalty a specific brand. To answer research questions, we relied on results survey submitted...

Abstract Reward‐based crowdfunding (CF) has emerged as a method to solicit funds for innovative projects. Yet, little is still known about the ability of reward‐based CF act signal in eyes future consumers, and thus boost market performance new products that innovators intend commercialize using campaign funds. In addition, scant research clarified boundary conditions can magnify or weaken efficacy this signal. Given relevance supporting innovation, understanding when works an effective...

A decade ago, Mobility as a Service (MaaS) has emerged revolutionary concept destined to change the traditional transport paradigm. Indeed, MaaS envisions an integrated and on-demand transportation ecosystem where users have access variety of mobility options via unified digital platform that centralizes information, ticketing, payment systems for different service providers. Recognizing its disruptive potential, in this paper we examinate effects introduction market, with particular focus...