Childhood obesity is a serious global health challenge. Families and consumption are at the nexus of problem, as childhood weight issues depend significantly on family-related influences (genetic predispositions, physical activities, household food practices). This article focuses how family socializes child toward or away from obesity. It advances consumer socialization framework to characterize key elements processes. Biological parent/family inputs, development, parent-child interactions,...

In 2005, the Institute of Medicine declared that prevalence childhood obesity in United States ranks as a major health concern. Although role television advertising possible contributor has received considerable research attention, most previous studies have not included detailed analysis children's exposure on all programming or made comparisons with earlier estimates. Therefore, Bureau Economics staff at Federal Trade Commission undertook comprehensive to determine how many and what types...

Category management (CM) is a widely practiced supplier–retailer process for managing entire product categories as strategic business units and customizing them on store-by-store basis to produce enhanced results through focus delivering consumer value. A particular form of CM involves “category captain” (CC) arrangements, in which supplier, often the category leader, takes significant role retail category, including brands competing suppliers. Although CC arrangements are capable yielding...

Introduction: Marketing's Hidden Worlds A recent article about the U.S. marketing system stressed that much of its operation occurs in millions private behind scenes business episodes and thus remains unperceived by anyone beyond individual participants (Wilkie Moore 1999). This can present special difficulties for policymakers analysts public policy realm when private, episodic nature activities hides vital information. When this occurs, a sole reliance on certain simplifying economic...

GREGORY T. GUNDLACH is John W. Berry Sr. Professor of Business, Mendoza College University Notre Dame, and Senior Research Fellow, American Antitrust Institute. JOAN M. PHILLIPS Assistant Marketing, DEBRA DESROCHERS Department Dame. The authors graciously acknowledge the contribution all workshop conference participants for their insightful comments future research directions. As a body public policy thought, antitrust concerned with competitive consequences conduct by organizations engaged...

Click to increase image sizeClick decrease size Additional informationNotes on contributorsDebra M. DesrochersDebra Desrochers is Senior Lecturer in Marketing & Business Strategy at the University of Westminster. Her research focuses marketing's impact society, with particular attention food marketing and obesity. She an Associate Editor Journal Consumer Affairs Editorial Review Board Public Policy Marketing. From 2004 2007, she served as a visiting scholar Federal Trade Commission. E-mail:...