A5030270530- Consumer Behavior in Brand Consumption and Identification
- Management and Marketing Education
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Consumer Market Behavior and Pricing
- Marketing and Advertising Strategies
- Business Law and Ethics
- Service and Product Innovation
- Management and Organizational Studies
- Healthcare, Law, Governance, and Management Studies
- Pharmaceutical industry and healthcare
- Consumer Retail Behavior Studies
- Legal Systems and Judicial Processes
- Management Systems and Quality Improvement
- Merger and Competition Analysis
- Environmental Sustainability in Business
- Business Strategies and Innovation
- Publishing and Scholarly Communication
- Dispute Resolution and Class Actions
- World Trade Organization Law
- Legal Cases and Commentary
- Psychology of Social Influence
- Social and Intergroup Psychology
- Economic and Environmental Valuation
- Technology and Data Analysis
University of Notre Dame
2006-2021
University of Brighton
2019
University of Louisville Hospital
1994
Memorial Hospital
1990
St. Luke's Hospital
1989
University of Florida
1974-1986
Sullivan Nicolaides Pathology
1978
Marketing Science Institute
1974
Florida College
1974
Stanford University
1970
The simplistic form of linear compensatory attitude modeling includes a number significant research questions involving concepts, measurement, and analysis. Results conclusions marketing on the model are summarized for each issue directions further development suggested.
Today's body of marketing thought is expanding geometrically, pushing frontiers in numerous domains—quantitatively, behaviorally, strategically—with much enhanced technology and on an increasingly globalized basis. As this pushes forward many fronts, however, it also worthwhile to ask what danger being left behind. What the benefit, if any, discerning roots field? On basis extended look across last century thought, article paints a wide-ranging portrait (1) general course that has been taken...
Journal Article Buyer Uncertainty and Information Search Get access Joel E. Urbany, Urbany for other works by this author on: Oxford Academic PubMed Google Scholar Peter R. Dickson, Dickson William L. Wilkie of Consumer Research, Volume 16, Issue 2, September 1989, Pages 208–215, https://doi.org/10.1086/209209 Published: 01 1989 history Received: October 1986 Revision received: March
In today's competitive battleground, the concept of brand equity has proved to be an important source strategic insights for marketers. However, one potentially valuable equity—the operation intergenerational influences—has generally been overlooked in marketing literature. This article reports findings two studies that show impacts on persistent and powerful across array consumer packaged goods. as a challenge, these effects seem apply strongly some brands but not others—they are selective....
At this unique point in time, it is appropriate to step back and deliberate on the scope of marketing field contributions offers society. The authors adopt several perspectives do this, looking across societies, into operations structure aggregate system itself, which emerges as a huge complex human institution. A large number society are illustrated, ranging from inputs nation's economic health individual benefits felt by some consumers. However, not perfect; range criticisms problems also...
My three-year term as editor of Journal Marketing concludes with the October 2005 issue. On basis my interactions various people in marketing community, I believe that science and practice are transition, bringing change to content boundaries discipline. Thus, invited some distinguished scholars contribute short essays on current challenges, opportunities, imperatives for improving thought practice. Each author chose his or her topic themes. However, a collegial process, authors read...
Considerable social psychology and communications research show that intelligent use of fear messages can have favorable effects on attitude change action. Yet the unique persuasive possibilities offered by appeal been neglected marketing. This is in sharp contrast to creative pursuit positive advertising appeals. article presents a marketing-oriented discussion summary appeal.
Comparison advertising—what's all the furor about? What is it, and how does it work?
A comparison of cross-sectional methods analysis multi-attribute attitude models indicates striking differences in predictive power. Importance weights do not detract from prediction, and correlations with preference compare favorably attitude-affect found social psychology.
There is little doubt that the issue of consumer information provision will be one major problems confronting marketing researchers and policymakers in this decade. A recent JMR article, Brand Choice Behavior as a Function Information Load, by Jacoby, Speller Kohn [6] clearly introduces several basic questions inherent behavior research approach to provision. The commentary presented here on their article prompted my belief topic significant, complex, emotional; critical, cumulative...
This article addresses the appropriate centrality of macromarketing perspective for larger field marketing scholarship. Eight topics are explored: (1) treatment societal domain across “Four Eras” thought development, (2) recent trend to research specialization and an ensuing fragmentation mainstream thought, (3) loss knowledge today's PhD education in marketing, (4) a current concern with American Marketing Association's 2004 definition (5) challenge posed by fact that on society is itself...
In a follow-up to the fall 2007 special section of Journal Public Policy & Marketing that examined implications American Association's (AMA's) 2004 definition marketing, authors examine AMA's revision its definition—the new marketing. The article first describes concerns about offering and then traces process taken by AMA consider these issues revise definition. conclude addresses many major with had been identified scholars contributing section. They highlight several positive qualities...
Childhood obesity is a serious global health challenge. Families and consumption are at the nexus of problem, as childhood weight issues depend significantly on family-related influences (genetic predispositions, physical activities, household food practices). This article focuses how family socializes child toward or away from obesity. It advances consumer socialization framework to characterize key elements processes. Biological parent/family inputs, development, parent-child interactions,...
A woman with stage I ovarian cancer refused traditional treatment and was managed laparoscopically. Both ovaries were removed intact via a culdotomy incision. Vaginal hysterectomy, omentectomy laparoscopic lymphadenectomy followed. With the increasing frequency of oophorectomy, it clearly seems prudent to remove through cul-de-sac whenever pathology is in doubt. Although approach as yet unproven, an alternative for select group well-informed women borderline or low-grade malignancy.
Journal Article Public Policy and Consumer Information: Impact of the New Energy Labels Get access Dennis L. McNeill, McNeill Search for other works by this author on: Oxford Academic PubMed Google Scholar William Wilkie Research, Volume 6, Issue 1, June 1979, Pages 1–11, https://doi.org/10.1086/208743 Published: 01 1979 history Received: August 1978 Revision received: February
GOVERNMENT agencies are making increasingly active attempts to assure and maintain a fair competitive environment for consumers. One important characteristic of these public policy activities has been an underutilization the skills insights researchers in marketing consumer behavior. This article explores reasons this underrepresentation proposes means by which research can contribute future decisions. Although many points made here apply across government agencies, attention will focus upon...
Considerable social psychology and communications research show that intelligent use of fear messages can have favorable effects on attitude change action. Yet the unique persuasive possibilities offered by appeal been neglected marketing. This is in sharp contrast to creative pursuit positive advertising appeals. article presents a marketing-oriented discussion summary appeal.
Corrective advertising is one of the most controversial regulatory proposals made in recent years. This article provides an in-depth look at this FTC program, analyzes theory behind FTC's manag...
Journal Article Life Cycle Cost: A New Form of Consumer Information Get access R. Bruce Hutton, Hutton Search for other works by this author on: Oxford Academic PubMed Google Scholar William L. Wilkie Research, Volume 6, Issue 4, March 1980, Pages 349–360, https://doi.org/10.1086/208778 Published: 01 1980 history Received: July 1979 Revision received: December