A5026186163- Consumer Behavior in Brand Consumption and Identification
- Color perception and design
- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Management Theory and Practice
- Psychology of Social Influence
- Media Influence and Health
- Cultural Differences and Values
- Environmental Education and Sustainability
- Social and Intergroup Psychology
- Climate Change Communication and Perception
- Diverse Aspects of Tourism Research
- Multisensory perception and integration
- Virtual Reality Applications and Impacts
- Environmental Sustainability in Business
Hainan University
2020-2024
Visual symbols, such as logos, landmark pictures, and mascots, play a significant role in attracting tourists improving destination images. However, only few studies have examined how the basic visual elements of these symbols influence potential tourists’ responses to destination. This study aims investigate color lightness symbols. Through three experiments, we repeatedly found that lightened nudged consumers evaluate their better. Furthermore, positive mental imagery mediated this effect....
Abstract Established brands endeavor to extend their products into new categories grab market share and benefit from the positive spillover effect. The “fit” between extension parent is a critical challenge companies face when launching product in category, which very different category served by brand. A potential clue influencing consumers' perceived fit attitudes towards nondiagnostic haptic cues touch environments. Thus, this study predicts that soft perception elicits more favorable...
ABSTRACT Previous research has predominantly focused on transitioning individuals’ behavior from environmentally unfriendly to friendly, ignoring the challenge of how replace incremental green options with most ones. Contrary widely held belief that all “green” are beneficial, this study investigates when and options— offering some environmental benefits but not fully pro‐environmental—can reduce willingness choose option. We discovered individuals tend forgo available (Study 1, Study 2...
In 2 studies we investigated the relationship between consumers’ processing mindset and effect of a stereotype about developing countries as country origin (COO) product. Participants were 61 Chinese undergraduate students in Study 1 104 2. We found (Study 1) that, relative to global mindset, inducing local effectively decreased negative effects COO associated with product made country. However, 2) that ethnicity developed interacted mindset. When participants’ perception was favorable...
Sensory marketing is defined as “a method that engages the consumers' senses and affects their perception,judgment behavior”. It a rapidly growing research area in recent years．This paper reviews theoretical models of sensory research,and consumer behavior from perspectives haptics,vision,audition,olfaction,taste cross-sensory interaction．Finally,it discusses future directions research.