Robert McPhedran

ORCID: 0000-0002-8226-5963
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About
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Research Areas
  • Food Waste Reduction and Sustainability
  • Consumer Attitudes and Food Labeling
  • Hate Speech and Cyberbullying Detection
  • Food Allergy and Anaphylaxis Research
  • Psychology of Moral and Emotional Judgment
  • Vaccine Coverage and Hesitancy
  • COVID-19 epidemiological studies
  • Misinformation and Its Impacts
  • Agriculture Sustainability and Environmental Impact
  • Food Safety and Hygiene
  • Social Media and Politics
  • Consumer Behavior in Brand Consumption and Identification
  • Allergic Rhinitis and Sensitization
  • Economic and Environmental Valuation
  • Behavioral Health and Interventions
  • SARS-CoV-2 and COVID-19 Research
  • COVID-19 Impact on Reproduction
  • Environmental Sustainability in Business
  • Infection Control and Ventilation
  • Environmental Education and Sustainability

Abstract Misinformation can have a profound detrimental impact on populations’ wellbeing. In this large UK-based online experiment (n = 2430), we assessed the performance of false tag and inoculation interventions in protecting against different forms misinformation (‘variants’). While previous experiments used perception- or intention-based outcome measures, presented participants with real-life posts social media platform simulation measured their engagement, more ecologically valid...

10.1038/s41598-023-32962-1 article EN cc-by Scientific Reports 2023-04-08

COVID-19 vaccines are widely regarded as an integral component in the UK's pandemic recovery, and a comprehensive distribution strategy will be required to maximise uptake. However, date, there is dearth of research into factors that could lead UK residents' acceptance or rejection vaccines. This study used discrete choice experiment investigate importance vaccine properties, delivery media coverage amplifying attenuating Efficacy was found factor most influenced selection; further, positive...

10.1016/j.econlet.2021.109747 article EN cc-by-nc-nd Economics Letters 2021-01-29

Large-scale vaccination is fundamental to combatting COVID-19. In March 2021, the UK's programme had delivered vaccines large proportions of older and more vulnerable population groups; however, there was concern that uptake would be lower among young people. This research designed elicit preferences 18-29-year-olds regarding key delivery characteristics assess influence these on intentions get vaccinated, inform planning for this cohort.

10.1186/s12889-022-12823-8 article EN cc-by BMC Public Health 2022-03-04

Roughly 5% of the UK population report having a food hypersensitivity, which includes both intolerances and allergic reactions,1 60% those (3% population) have immunoglobulin E (IgE)-mediated allergy.2 Hospital admissions for anaphylaxis are increasing3; most deaths due to allergens between 1992 2012 occurred as result being bought from businesses.4 However, qualitative research suggests that customers with allergies may be reluctant actively seek information about allergens.5, 6 Following...

10.1111/cea.14326 article EN cc-by-nc Clinical & Experimental Allergy 2023-04-25

Abstract Many foodborne illness outbreaks originate in food service establishments. We tested two behavioural interventions designed to improve the duration and quality of handwashing. ran a three-armed parallel trial laboratory kitchen, from 7 March 27 May 2022. Participants were n = 195 workers who handle food. randomly allocated participants three groups: Timer – tap-mounted timer that counted seconds while washed their hands; Precommitment agreed five statements on good hand hygiene...

10.1017/bpp.2023.33 article EN cc-by Behavioural Public Policy 2024-01-10

Free samples and loyalty cards are frequently used, but there is little rigorous empirical testing of their effects. We conducted a stepped wedge trial in 29 workplace food outlets to investigate effects on sales plant-based meals. Outlets were randomly assigned three sequences that entered the intervention first, second, or third week August 2022. meals given out first intervention; available throughout, entitling bearer free meal after they had bought three. The period ended last for all...

10.1177/14707853241264242 article EN International Journal of Market Research 2024-07-19

Misinformation has the potential to damage public’s trust in governments’ policies and communications. In this large three-arm parallel online randomised controlled trial, we aimed test efficacy of two commonly applied misinformation interventions: false tags psychological inoculation.Australian residents (n = 1,815) were randomly allocated one three experimental arms: control, or inoculation. We exposed participants 30 real-life social media posts, 15 which misinformation. While previous...

10.31234/osf.io/87nza preprint EN 2023-01-03

Abstract Meat-based food production has a detrimental impact on the environment and health. In response, Veganuary (an international non-profit organisation) encourages people to go vegan each January. We investigated effects of campaign in workplace cafeterias which increased availability salience plant-based products. conducted an interrupted time series analysis large dataset from UK catering company, comprised 2,255,404 meals sold between 2016 2022, with activity starting 2019. Analysis...

10.1017/bpp.2023.27 article EN cc-by Behavioural Public Policy 2023-09-14

Abstract Background Large-scale vaccination is fundamental to combatting COVID-19. In March 2021, the UK’s programme had delivered vaccines large proportions of older and more vulnerable population groups; however, there was concern that uptake would be lower among young people. This research designed elicit preferences 18-29-year-olds with respect key delivery characteristics. Methods From 25 - 2 April an online sample 2,021 UK adults aged 18-29 years participated in a Discrete Choice...

10.21203/rs.3.rs-751838/v1 preprint EN cc-by Research Square (Research Square) 2021-09-13

BackgroundConsumers with food hypersensitivies need information about allergens when dining out, but may be dissuaded from seeking it. Following on a successful feasibility trial, the Food Standards Agency commissioned Behavioural Practice to run full randomised controlled test whether Business Operator (FBO) staff proactively asking would increase customers’ confidence that they have need, comfort ask next time, and their perceptions of safety.MethodsWe ran cluster RCT matched pairs design...

10.31234/osf.io/ywh6g preprint EN 2022-10-19

Misinformation can have a profound detrimental impact on populations’ wellbeing. In this large UK-based online experiment (n=2,430), we assessed the performance of false tag and inoculation interventions in protecting against different forms misinformation (‘variants’). While previous experiments used perception- or intention-based outcome measures, presented participants with real-life posts social media platform simulation measured their engagement, more ecologically valid approach. Our...

10.31234/osf.io/bd2zu preprint EN 2022-10-26
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