- Digital Marketing and Social Media
- Technology Adoption and User Behaviour
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Sharing Economy and Platforms
- Customer Service Quality and Loyalty
- AI in Service Interactions
- Service and Product Innovation
- FinTech, Crowdfunding, Digital Finance
- Social Media and Politics
- Privacy, Security, and Data Protection
- Impact of Technology on Adolescents
- Environmental Sustainability in Business
- Fashion and Cultural Textiles
- Digital Platforms and Economics
- Anaerobic Digestion and Biogas Production
- Social Robot Interaction and HRI
- Cultural Industries and Urban Development
- Mobile Health and mHealth Applications
- Personality Traits and Psychology
- Sentiment Analysis and Opinion Mining
- Consumer Market Behavior and Pricing
- Digital Games and Media
- Wine Industry and Tourism
- Health Literacy and Information Accessibility
Université du Québec à Montréal
2014-2024
Purpose The purpose of this paper is to investigate the multidimensional concept mobile banking service quality (security/privacy, practicity, design/aesthetics, enjoyment and sociality) impact latter on relationship (commitment, trust satisfaction) between consumers their primary financial institution. Design/methodology/approach An online survey was conducted using a sample 375 respondents, all owners device accustomed conducting activities platforms. Results were analyzed structural...
Abstract Consumers sometimes describe their experience of interacting with artificial intelligence‐based human‐like chatbots as creepy. This study investigates the antecedents creepiness (i.e., chatbot's usability, privacy concerns, and user variables such technology anxiety need for human interaction) its impact on consumer loyalty. Grounded in paradox, it deepens understanding light theoretical underpinnings paradox cynicism. Presented task obtaining a car insurance quote, 430 consumers...
Considerable work has focused on Collaborative Consumption (CC) from a managerial standpoint. Little academic research been conducted into this specific concept. This paper proposes two theoretical contributions in that regard: 1) definition of CC enables to determine effectively whether any given resource distribution system can be labelled as or not; 2) the scope and limits by contrasting it with other forms exchanges. Consumers' capacity switch side obtainment provision "obtainer"...
Purpose This study aims to build on the notion of brand evangelism developed by Becerra and Badrinarayanan (2013) examining how relationship variables regarding one (i.e. loyalty, community identification self-brand connection) influence oppositional referrals a rival desire harm trash-talking) in high definition (HD) videogame console industry. Design/methodology/approach A survey online communities devoted video gaming was conducted using sample 809 respondents, all owners either...
Purpose This study aims to examine the relationships between brand attachment, mobile service quality (MSQ), and positive word-of-mouth (WOM) for banking applications (m-banking apps). Design/methodology/approach An online survey was conducted among 759 Canadian consumers who had used m-banking apps in previous six months. To test research hypotheses, a causal model using structural equation modeling developed. Findings The results reveal that, context, attachment is associated with three...
Purpose This study aims to examine the antecedents of privacy concerns in era artificial intelligence. Specifically, it focuses on impact various factors related interactions with a chatbot (creepiness and perceived risk) individual traits (familiarity chatbots need for privacy) relation when interacting context financial services. The moderating effect gender these relationships was also examined. Design/methodology/approach A total 430 Canadians responded an online questionnaire after...
Purpose The purpose of this research is to study the impact reading a web site's privacy statement on perceptions control over and trust in cyber merchant. Design/methodology/approach Two experiments were designed monitor actual statement. Study one compares influence with self‐reported claims. two manipulated format (opt‐in or opt‐out) included condition assess presence dependent variables. Findings findings show that mere has positive perceived control. However, does not necessarily have...
The objective of this study is to investigate the impact tourism-specific consumer innovativeness (i.e., domain-specific innovativeness) on their information search, purchasing, and communication behaviors tourism websites. methodology employed based a combination data from website log files questionnaires ( n = 207). results show that positively related frequency density site visits, downloading brochures, use online purchasing mode, volume purchases. Tourism also associated with chatting...
By 2030, global financial technology (fintech) revenues are expected to surpass $1.5 trillion US dollars, driven by the increasing adoption of digital services worldwide (eMarketer, 2023). The rapid advancement artificial intelligence (AI) has significantly contributed fintech industry thrust (Kasmon et al., 2024) which in turn, radically transformed sector (Sahabuddin 2023; Jang 2021). literature established that can be effective improving how customers experience service and product offers...
This paper compares two models predicting gender differences in information processing to determine if either of the is more pertinent goal-oriented Internet searches.The Selectivity Model (Meyers-Levy 1989) proposes that women make comprehension effort than men whereas Item-Specific/Relational Processing (Putrevu 2001) suggests and differ primarily their style, with tending use item-specific by focusing on product attributes relational looking for interrelationships among multiple pieces...
Purpose Marketing scholars have devoted little attention to the study of practices which grant multiple lives goods. However, these can considerably extend products lifecycles with far-reaching implications for traditional retailers and economy. Accordingly, this paper aims provide scales perceived impact motivations goods investigate influence impacts on motivations. Design/methodology/approach A qualitative phase (three discussion groups 15 in-depth interviews) identified consumers’...
Our current understanding of what motivates consumers to resell second-hand products online is limited. This article lays out the development and validation an resale motivation (ORM) scale based on three studies involving 1119 respondents. Study 1 presents ORM process resulting multidimensional construct, including protester, economic, generative, recreational, practical social facets motivation. 2 replicates investigates its predictive value, demonstrating that successfully predicts...
Purpose Increasingly popular mobile health technology is creating a new paradigm for the delivery of care to patients involving role pharmacist. This study aims propose renewed patient–pharmacist relationship in this environment and present an empirical case investigating influence key variables, including consumer’s attitude toward personalized monitoring performed by pharmacist, on intention adopt app. Other drivers identified were ease use perceived usefulness app, individual...
Retailers are increasingly using self-service technologies (SSTs) in-store. However, their impacts not well known. The objective of this study is to establish whether the use SST and its key characteristics (perceived ease (PEOU) perceived usefulness (PU)) has a significant effect on customer experience (i.e., cognitive, affective, sensory, behavioral social dimensions). these dimensions satisfaction positive word-of-mouth (WOM) intent were also investigated. We conducted an in-store...
Goods multiple lives practices (GMLPs) encompass a wide range of diverse that extend product lifecycles. We propose it is through holistic consideration the concept possible to understand its breadth and scope as well potential consequences in terms increased value for consumers. Through 15 in-depth interviews secondary data analysis, this study explores value-creating GMLPs The results suggest these are based upon three key dimensions create perceived consumers: polymorphous exchanges,...
Purpose The purpose of this study is to investigate consumer characteristics (gender, subjective knowledge product category, susceptibility social influence, attitude internet shopping and use) having a bearing on the proportion online information searches conducted using personal impersonal sources, explore which these factors impact use electronic word-of-mouth (eWOM). Design/methodology/approach A real-time longitudinal design used survey 274 consumers about their when for high...