Considerable work has focused on Collaborative Consumption (CC) from a managerial standpoint. Little academic research been conducted into this specific concept. This paper proposes two theoretical contributions in that regard: 1) definition of CC enables to determine effectively whether any given resource distribution system can be labelled as or not; 2) the scope and limits by contrasting it with other forms exchanges. Consumers' capacity switch side obtainment provision "obtainer"...

Purpose The purpose of this study is to investigate the extent which collaborative consumption (CC) enthusiasts are significantly more likely engage into specific forms socially responsible (SRC), in contrast regular consumers. Design/methodology/approach authors administered an online questionnaire survey a panel 1,006 A cluster analysis combined with analyses variance then determined CC were focal SRC behaviors as opposed others. Findings differ positively from other consumers concerning...

Purpose Animal welfare is increasingly favoured by consumers in their choice of food and cosmetic products, proposed manufacturers retailers. This study aims to investigate the impact “not tested on animals” claim consumers' attitude behavioural intention towards a product through an enriched version Ajzen's theory planned behaviour. Design/methodology/approach A between-subjects design has been used. 450 participants were recruited social network cosmetics personal hygiene brand Quebec,...

This article aims to investigate the consistency of consumer motivational process in accordance with acquisition and disposition tangible goods through collaborative consumption. Three studies, involving a total 7,715 consumers, show that, when considered separately, are governed by relatively similar hierarchies motivations that can be grouped together into an overarching four-dimensional structure: (1) utilitarian, (2) experiential, (3) protester (4) spiritual. Hence, consumers driven...

This study examines the influence of different combinations environmental product declarations on consumers' perception quality, perceived credibility, and willingness to pay, for food products. An experiment involving 321 Canadian consumers indicates that perceive better quality a more credible information when there are both elaborated self-declared claims labeling cues packaging. Surprisingly, we also found that, less no cues, is relatively quality.

Purpose The purpose of this paper is to study the impact main dimensions a retailer’s corporate social responsibility (CSR) activities (philanthropic activities, respect for environment, consumers and workers) (e.g. Maignan, 2001; Brunk, 2010a; Öberseder et al. , 2014) on consumers’ loyalty towards retailer. Mediation (through trust in retailer and/or perceived brand equity) moderation effects (depending groups considered) are also studied. Design/methodology/approach This research was...

Although green consumption is increasingly popular in the academic literature, practice still far from commonplace among consumers. Few studies have been conducted to explain consumer reluctance adopt products (GPs), particularly with regard roles of various risks consumers perceive their purchases. However, perceived towards GPs could be one explanations for ‘green gap’ – difference between pro-environmental attitudes and purchase behaviour. We used a means-end chain (MEC) approach explore...

Purpose – The aim of this paper is to explore and better understand e-relationship marketing identify elements (key concepts) that are predominant ensure success via the internet. Design/methodology/approach exploratory cognitive mapping technique (Cossette, 2004) employs three types respondents, namely a banking expert, online customer academic expert. Findings study points up similarities with traditional relationship (e.g. satisfaction, commitment by bank) identifies several new concepts...

Drawing on the means–end chain method, this exploratory study attempts to provide a better understanding of consumers’ perceived risks towards eco-design packaging and its effects purchasing decisions. This makes divers contributions in terms theory, methodology, policy making. Firstly, provides comprehension for concept “eco-design packaging” by combining an industrial perspective (i.e., life-cycle assessment: LCA) with consumer perceptions). The findings reveal gap between perceptions LCA...

Abstract Relying on the cognitivist cost–benefit approach, this research investigates antecedents of consumer boycotts. It examines effects poor performance corporate social responsibility (CSR) dimensions (i.e., respect for environment, ethics statements, philanthropic activities, consumers, and employees) intentions to boycott a retailer. A total 602 consumers were surveyed in province Quebec, Canada. The findings logistical regression show that are more likely retailers abstract...

This paper uses the experiential marketing concept to explain some of motivations for socially responsible consumption. It is argued that practising behaviour helps consumers perceive five different types value: emotional, cognitive, sensory, relational and behavioural. A web-based survey on a panel more than 1,000 North American respondents confirmed presence an average level each value type in decisions. We also found evidence gender age differences perception those benefits. study...

Several retailers are currently implementing marketing programs based on RFID. This paper questions in a general manner whether consumers ready to adopt RFID an everyday setting and if they willing interact with the technology during their shopping experience. Data from 388 respondents was collected through experimental design scenarios being tested or used retail stores worldwide. An ANOVA calculated consumer's perceived intrusion structural equation model performed most intrusive scenario....