Noor Ismawati Jaafar

ORCID: 0000-0002-8604-6004
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Research Areas
  • Technology Adoption and User Behaviour
  • Digital Marketing and Social Media
  • Knowledge Management and Sharing
  • Impact of Technology on Adolescents
  • Consumer Retail Behavior Studies
  • Social Media and Politics
  • E-Government and Public Services
  • Environmental Sustainability in Business
  • Customer Service Quality and Loyalty
  • Digital Economy and Work Transformation
  • Big Data and Business Intelligence
  • Sharing Economy and Platforms
  • Sustainable Supply Chain Management
  • ICT in Developing Communities
  • ICT Impact and Policies
  • Supply Chain Resilience and Risk Management
  • Consumer Behavior in Brand Consumption and Identification
  • Organizational and Employee Performance
  • Quality and Supply Management
  • Information Technology Governance and Strategy
  • Taxation and Compliance Studies
  • Digital Platforms and Economics
  • Halal products and consumer behavior
  • Open Source Software Innovations
  • Islamic Finance and Communication

University of Malaya
2015-2024

University of Brawijaya
2023

East Asia School of Theology
2021

Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology
2021

Macquarie University
2011

Purpose – The purpose of this paper is to investigate the factors that influence Facebook usage among small and medium enterprises (SMEs). In addition, it examines impact on financial non-financial performance SMEs. Design/methodology/approach Using integrated model, study examined compatibility, cost effectiveness, interactivity trust its subsequent organizations performance. Statistical analyses were based data collected, through survey questionnaire from 259 SMEs in Malaysia. Partial...

10.1108/imds-07-2014-0205 article EN Industrial Management & Data Systems 2015-04-08

Purpose Based on the system of value chain theory, purpose this paper is to investigate impact social media usage performance and entrepreneurial orientation organizations. Design/methodology/approach A total 174 organizations responded survey. Findings The result study showed that has a very strong positive organizations’ performance, in terms cost reduction, improved customer relations, enhanced information accessibility. Research limitations/implications In study, was categorized into...

10.1108/md-08-2015-0336 article EN Management Decision 2016-10-07

The development of IoT technologies and the massive admiration acceptance social media tools applications, new doors opportunity have been opened for using data analytics in gaining meaningful insights from unstructured information. application opinion mining sentiment analysis (OMSA) era big used a useful way categorizing into different general evaluating mood public. Moreover, techniques OMSA developed over years sets applied to various experimental settings. In this regard, paper presents...

10.1109/access.2018.2851311 article EN cc-by-nc-nd IEEE Access 2018-01-01

Purpose The purpose of this paper is to examine the effects Big Five Model (BFM), urge purchase (UP) and urgency (UR) on impulse (IP) in Facebook commerce (F-commerce), with F-commerce as control variable. It also investigates influence BFM UR UP UR.

10.1108/intr-04-2016-0107 article EN Internet Research 2017-06-08

Purpose Based on the dynamic capability theory (DCT), this study examines role of digitalisation vision and impact key information technology (IT) strategies, such as IT flexibility, integration agility, organisations' process innovation subsequent these may have performance. Design/methodology/approach Data for were collected from 153 public listed organisations in Malaysia. The survey questionnaire method was used to collect data representatives. Findings Results showed that it is...

10.1108/ejim-10-2020-0423 article EN European Journal of Innovation Management 2021-02-08

Technological advances have changed the way in which financial services are transacted, with mobile banking being latest development this domain. This paper focuses on adoption of by consumers. Rogers' diffusion innovation model was adopted to study consumers' behaviour and motivation towards innovation. The personal characteristics users were found be important determinants their decisions. finding provides industry a better understanding customer perceptions helps them plan marketing...

10.1504/ijmc.2007.011814 article EN International Journal of Mobile Communications 2006-12-30

This paper applies the social capital theory to construct a model for investigating factors that influence online civic engagement behaviour on Facebook. While there is promising evidence people are making concerted efforts adopt Facebook address issues, research their from viewpoint in media context remains limited. study introduces new insights into how shaping landscape of by examining three dimensions – interaction ties (structural), trust (relational), and shared languages vision...

10.1080/0144929x.2014.934290 article EN Behaviour and Information Technology 2014-06-12

Purpose The purpose of the study is to determine and prioritize resilient capability factors at different stages supply chain disruptions in Pakistan's textile industry. Design/methodology/approach employs a two-stage methodology. In first stage, extant literature was reviewed, based on that, experts' panel consultations were conducted identify chain. second analytical hierarchy process (AHP) methodology used rank needed Findings results show that building an integrated ranking one most...

10.1108/bij-03-2019-0111 article EN Benchmarking An International Journal 2020-07-24

Purpose This study outlines current research trends and patterns in the domain of Internet Things (IoT) within public sector. The purpose this is to guide new researchers with a clear roadmap for understanding IoT’s complexities opportunities domain. Design/methodology/approach conducts bibliometric content analysis 841 IoT articles indexed Web Science database, covering span over 14 years. analysis, using advanced R-software-based tool Biblioshiny, provides insights into key metrics such as...

10.1108/jstpm-04-2024-0154 article EN Journal of Science and Technology Policy Management 2025-04-10

Social media is the gathering place of a large pool consumers. It repository consumer information and acts as means spreading to build market presence. Most literature states that organizational usage social enhances customer relations, but also medium for acquisition. Not many previous studies have investigated role on accessibility. Therefore this study examined impact A total 171 organization responded survey result showed has positive Also it was found factors such interactivity, trust...

10.17705/1pais.08402 article EN Pacific Asia journal of the Association for Information Systems 2016-01-01

Although online product recommendation (OPR) is important in e-commerce transactions, there a little understanding about differential impact of different recommendations. This study aims to examine the distinct effects system-generated (SGR) and consumer-generated (CGR) on affective social-psychological beliefs OPR evaluation assess how they mediate usage purchase intentions. Results cross-sectional survey with 482 Amazon consumers showed that users CGR express significantly higher trusting...

10.1080/0144929x.2019.1583285 article EN Behaviour and Information Technology 2019-02-19
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