Sedigheh Moghavvemi

ORCID: 0000-0002-0628-6906
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About
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Research Areas
  • Digital Marketing and Social Media
  • Technology Adoption and User Behaviour
  • Impact of Technology on Adolescents
  • Diverse Aspects of Tourism Research
  • Halal products and consumer behavior
  • Customer Service Quality and Loyalty
  • Online and Blended Learning
  • Global Healthcare and Medical Tourism
  • Religious Tourism and Spaces
  • Entrepreneurship Studies and Influences
  • Knowledge Management and Sharing
  • Digital Economy and Work Transformation
  • Digital Platforms and Economics
  • Cruise Tourism Development and Management
  • Islamic Finance and Banking Studies
  • FinTech, Crowdfunding, Digital Finance
  • Travel-related health issues
  • Innovation and Socioeconomic Development
  • Sport and Mega-Event Impacts
  • Innovation and Knowledge Management
  • Technology-Enhanced Education Studies
  • Innovation Diffusion and Forecasting
  • Consumer Retail Behavior Studies
  • Tourism, Volunteerism, and Development
  • Organizational and Employee Performance

University of Malaya
2016-2025

Częstochowa University of Technology
2023

North-West University
2023

Yazd University
2013

Mykolas Romeris University
2013

Purpose – The purpose of this paper is to investigate the factors that influence Facebook usage among small and medium enterprises (SMEs). In addition, it examines impact on financial non-financial performance SMEs. Design/methodology/approach Using integrated model, study examined compatibility, cost effectiveness, interactivity trust its subsequent organizations performance. Statistical analyses were based data collected, through survey questionnaire from 259 SMEs in Malaysia. Partial...

10.1108/imds-07-2014-0205 article EN Industrial Management & Data Systems 2015-04-08

Purpose Though halal-related services have been discussed in tourism literature, exploratory study this area is not enough, particularly non-Muslim tourists’ perspectives. This aims to investigate the impact of perceptions halal products or on their loyalty intention for destination. Design/methodology/approach Structured questionnaires are used collecting data from tourists. SmartPLS analysis. Findings The results find that banning non-halal and implementing food product significantly...

10.1108/tr-05-2019-0182 article EN Tourism Review 2020-01-30

In many countries, especially one such as Malaysia, tourism has become a key factor in economic development, and the industry heavily relies on feedback from local residents. It is essential to observe examine perceptions of residents towards tourists development for better planning realizing successful sustainable development. Therefore, this research measured relationship between residents' welcoming nature, emotional closeness, sympathetic understanding (emotional solidarity) their...

10.1371/journal.pone.0157624 article EN cc-by PLoS ONE 2016-06-24

Purpose The purpose of this paper is to examine the dimensions service quality (SERVQUAL) from perspective customers and its relationships with perceived overall SERVQUAL in retail banking also investigate between customer trust, satisfaction, bank reputation. Design/methodology/approach A survey questionnaire was constructed, data were collected 375 regular local banks. convenience sampling method employed collect existing banks operating Klang Valley area Malaysia. Structural equation...

10.1108/ijbm-12-2015-0204 article EN International Journal of Bank Marketing 2017-05-23

Research on utilising social networks for teaching and learning is relatively scarce in the context of information systems. There far more emphasis studying usage towards fulfilling individuals' basic needs. This study uses unified theory acceptance use technology (UTAUT2) to analyse students' intention e-learning via Facebook. It incorporates playfulness into UTAUT2 model categorises determinants Facebook three categories, namely, hedonic values, utilitarian communication values. The data...

10.1080/0144929x.2017.1347201 article EN Behaviour and Information Technology 2017-07-05

Purpose Foreign and local banks in Malaysia are competing terms of skilled staff, innovative products services, rendering quality services customer satisfaction. The purpose this paper is to examine the overall service satisfaction both foreign banks. Design/methodology/approach data used test hypothesis were collected from 748 bank customers Malaysia. research model was analysed using a structural equation modelling technique. Findings Results show that knowledge staff competencies, as well...

10.1108/ijbm-06-2017-0114 article EN International Journal of Bank Marketing 2018-06-18

Smart classroom is a technology-based learning that proposed as solution to increase the capabilities of students. This mode teaching and make education system more attractive interactive, in addition help educators develop an engaging session. The objective this study determine effect smart classrooms among Mathematics undergraduates. involved 72 students, data were analyzed using t test. results show significant difference students’ academic performance conventional classroom. In addition,...

10.1177/0047239519870721 article EN Journal of Educational Technology Systems 2019-08-25

This study has examined the effect of trust and religiosity on Islamic medical tourists' attitudes, consequently, satisfaction by considering age, gender, education as moderators. A survey was undertaken 227 Muslim tourists who had been treated in hospitals Iran, data were analysed using partial least squares techniques. The results showed that although a significant no effect. relationship between attitude towards treatment practised healthcare providers is also supported. Gender moderate...

10.1080/10941665.2017.1421240 article EN Asia Pacific Journal of Tourism Research 2018-01-03

An individual's personality and the community in which they are members can undoubtedly shape way view tourism. This study examines role that aspects of play fostering residents' satisfaction with tourism, ultimately explains support for tourism development. The moderating effects on relationship between factors as well development were examined. Focusing growing industry rural Malaysia, data collected from 340 residents living remote destinations analysed using structural equation...

10.1080/21568316.2020.1768140 article EN Tourism Planning & Development 2020-05-28
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