A5019525752- Franchising Strategies and Performance
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Diverse Aspects of Tourism Research
- Corporate Finance and Governance
- Hospitality and Tourism Education
- Environmental Sustainability in Business
- Consumer Retail Behavior Studies
- Job Satisfaction and Organizational Behavior
- International Business and FDI
- Consumer Market Behavior and Pricing
- Corporate Social Responsibility Reporting
- Digital Marketing and Social Media
- Sport and Mega-Event Impacts
- Islamic Finance and Banking Studies
- Cruise Tourism Development and Management
- Traditional Chinese Medicine Studies
- Gender Diversity and Inequality
- Wine Industry and Tourism
- Winter Sports Injuries and Performance
- Sharing Economy and Platforms
- Customer churn and segmentation
- Plant Pathogens and Fungal Diseases
- Diaspora, migration, transnational identity
- Educational Technology and Pedagogy
Hong Kong Polytechnic University
2012-2024
Pennsylvania State University
2006
Peking University
2005
Shanghai University of Traditional Chinese Medicine
2004
Fo Guang University
2002
Purpose The purpose of this paper is to examine corporate strategic effects on hotel unit performance. Taking a owner's perspective, the relationship between four types level strategies and property financial performance are examined. Design/methodology/approach This study built secondary data set provided by Smith Travel Research. A total 2,012 hotels across USA were analyzed for period 2003‐2005. Findings findings support existence in US lodging industry. It revealed that do influence...
The notion that a hotel’s brand contributes significantly to the property’s market value is supported by an analysis of nearly eleven hundred hotel transactions over past fifteen years. found brands added beyond usual contributors value, such as net operating income and revenue per available room. effects branding were most noticeable in midmarket upscale hotels. Based on per-room sales statistics, certain more their franchisees’ properties than others.
Abstract Rural ecotourism, as an important initiative to promote rural development and industrial revitalization, has received widespread attention from all sectors of society, the momentum is rising. However, rapid ecotourism while related rule law assurance not been fully implemented, leading contradiction between dilemma law. Based on research paradigm rootedness theory, this study establishes spindle code 18 influencing factors for development, mainly using participatory observation...
Purpose This study sets out to examine the potential curvilinear relationship between capital intensity and firm value for US hospitality industry, specifically including publicly traded hotels restaurants, during period 1990‐2008. Design/methodology/approach performs a pooled regression analysis proposed relationship. The sampled companies are from 1990‐2008, consisting of 281 1,406 observations hotel restaurant industries, respectively. additionally 1990s 2000s separately comparison...
The purpose of the current study is to investigate existence a moderating effect green initiative on relationship between service quality and customers’ satisfaction in Chinese hotel context. adopts 2 × between-subjects experimental design using scenarios. Four scenarios provide mixed combination high or low cases for hotel’s participation, good poor quality. uses survey method collect data from guests. It finds main significant role initiatives satisfaction, but interestingly found an...
This qualitative study is an exploratory attempt to investigate hotel general managers’ (GMs) perceived work—family balance/interface issues from a strategic perspective. Based on 49 in-person, in-depth, in-office, interviews with full-service GMs, the authors identify current issue perceptions (SIPs) of GMs and explore potential relationships between these SIPs in industry. Findings suggest that issues, including workplace flexibility, turnover, knowledge management, career advancement are...
This study develops three hypotheses regarding corporate social responsibility (CSR) in the context of hotel industry. First, examines a ranking consumers’ perceived importance four CSR dimensions proposed by Carroll’s hierarchy 1991, expecting following orders: philanthropic, ethical, legal, and economic dimensions, from most to least important. Second, investigates relationship between their overall support for CSR. Third, introduces type (for example, economy, mid-scale, upscale) as...
Psychological and neuroscientific research reveals that individuals perceive the external world through two distinct systems: conscious rational system unconscious experiential system. This paper examines formation of customer experiences in theme hotels from both perspectives, aiming to foster innovation sustainable development hospitality industry by enhancing emotional connection between customers hotels. Employing a dual-perspective framework, study utilizes semi-structured in-depth...
ABSTRACT The value and significance of guest satisfaction, brand management, franchising in the hotel industry have been well documented researched as independent topics. While previous research has suggested that an overall negative effect on quality, it rarely investigated important links between performance role strategy relationship satisfaction. This study examines relationships among revenue growth, at level. Results indicate satisfaction is a key to while positive moderated by extent...
In today's increasingly competitive market, hotels are exploring more innovative branding strategies to develop their advantages. The application of brand experience marketing practice has drawn much attention in the hotel industry recently. Marketing management recognizes that understanding is critical for developing service products. Studies have examined relationship between and loyalty, but it remains unclear how image guests affects this relationship. addition, according data, mainland...
Purpose This study aims to examine how employees’ perceptions of customer-related and employee-related corporate social responsibility (CSR) initiatives influence their job satisfaction. Further, the investigates whether organizational commitment mediates this proposed relationship and, more importantly, tests such mediated relationships change according level company’s sincerity in investing CSR activities. Design/methodology/approach used an online survey collect data collected a total 490...
Purpose The purpose of this paper is to explore the financial characteristics associated with outperformance US public restaurant firms in challenging economic times and empirical measure proposed herein. Design/methodology/approach This study utilizes a Logit model considers relevant variables annual deviation forms an that explains troubled for industry. Findings results indicate larger market share, asset turnover, profit margin, combined lower leverage, BM, earnings variance, size,...
Theme hotels are a relatively new hotel type resulting from the continuous development of market segmentation trends in lodging industry. The unique experience created by theme is hotel's key competitive advantage and differentiator. This first quantitative study elements to include empirical data. Using importance–performance analysis, it examines perceived importance performance 10 theme-related attributes among guests. results indicate that basic facilities services as more important than...