Abstract Voice assistants are changing the way consumers shop. Guided by anthropomorphism literature and parasocial interaction theory, this study investigated how new unique relationship between artificial intelligence‐powered voice may affect evaluate recommended products through two experiments. Study 1 ( n = 85, students) employed a 2 (shopping medium type: assistant vs. website) × (interaction style: task‐oriented socially‐oriented) between‐subjects design lab experiment. 418,...

Voice shopping creates a novel experience as it is prompted by human-AI interaction. It greatly reduces the time required in consumer decision-making, while could impair consumers' autonomy. This study thus investigates how social role of voice assistants and user autonomy affect relationships buying decisions. Using media equation theory, two experimental studies examined effects on perceived human-likeness, trust, purchase intention. Study 1 (86 participants) 2 (112 found that...

Purpose The authors conducted an action research study with the aim of understanding current commercial offerings in modular designs virtual environments and to explore modularity development based on consumer input for purpose personalizing three-dimensional (3D) fashion stores. Design/methodology/approach Through five phases diagnosing, planning, taking, evaluating specifying learning, attempted diagnose spaces identify right type number modules options 3D stores consumers' actual focus...

Purpose The advance of technology creates new possibilities for enhancing shopper experience. purpose this paper is to gain understanding a recent innovation found in retail environment, recommender system (RS). Specifically, study investigated how the retailer’s claims RS affect consumers’ perception personalization, and further, trusting beliefs intentions. Additionally, effect sponsored recommendation (SR) on perceived trust was explored. Design/methodology/approach A 2 (RS claim:...

This study examines consumers' motivations to visit contemporary pop-up shops and post their experiences on social media. Contemporary are those that focus delivering exceptional in a limited timeframe. Two online surveys were conducted, Study 1 Amazon MTurk 2 Prolific. The results showed Pleasure Need for Uniqueness the two main factors predicting intention store. For media, was repeatedly found be an important predictor both studies. Materialism not statistically significant either or...

Apparel companies are continuously seeking new software that can create attractive, eco-conscious, and cost-friendly products. One example is 3D simulated software, which allows designers to visualize how the clothing will potentially look without having a physical sample. This type of makes design process more efficient cost-efficient, leads faster merchandise delivery times customer satisfaction. Examples include CLO, Browzwear, Tuka Tech. Given its benefits demonstrating products spend...

<font face="Times New Roman, serif"><span style="font-size: 14.6667px;">Chinese luxury market continues to grow, and gift-giving is one of the key contributing factors. Given increasing phenomenon among young consumers, it important understand motivations behind their decision. Thus, this study aims investigate why Chinese consumers are choosing luxurious gifts as a choice give others, motivation for acts. The focused on three components associated with mechanism consumers’ willingness...

<p class="MsoNormal" style="margin-bottom:0in;line-height:normal"><span style="font-family:&quot;Times New Roman&quot;,serif">In recent years, the internet and social media have become major sources of information, even for sustainability. With acting as an instance mass media, previous studies shown that usage is associated with consumers’ purchasing behavior related to sustainable products. However, less known about what aspects sustainability-related posts on may be more effective in...