The purpose of this paper was to determine whether the Covid-19 Pandemic influenced change in extent online shopping organic food Serbia and it has led a consumer behaviour. survey carried out by using questionnaire developed specifically for purpose. total sample size included 1022 respondents which 90 were buying during Pandemic. Descriptive statistics Chi-square test used analyse data obtained from survey. results indicate that increase percentage consumers who purchase online. Also,...

The region of Vojvodina is considered to be very favorable for honey production, whereby the area Fruska Gora primarily as most bountiful. However, one key problems that producers encounter lack understanding consumer behavior and therefore inability create appropriate marketing strategies programs. Therefore, aim this paper provide assistance in Vojvodina, lime from with protected geographical origin particular, identify motives, attitudes buying habits consumers Vojvodina. conclusion...

This paper explores the impact of marketing mix instruments on students’ satisfaction in faculties Republic Serbia and Spain, with aim determining how significant effects each tool their combinations are relation to students Higher Education Institutions (HEIs). The detailed literature review is provided theoretical part, which contributes a better understanding terms like higher education, education satisfaction. Data were collected from 896 respondents, who all at obtained using...

In recent years, huge efforts have been made to implement ICT innovations in the agricultural sector order increase its competitiveness. The question that can be posed is what depends on successful implementation of among farmers. Numerous scientific papers were published with purpose identifying factors affect acceptance particular innovation by users. aim this paper was determine whether farmer innovativeness influences and degree using Internet social media farmer. Additionally,...

Hotels present an engine of tourism development. Their standard and orientation towards specific target groups customers determine the strength offer. In addition, they contribute to agricultural development, too, because are great buyers products. According official data, existing potentials Serbian have been insufficiently valorised hotels in pretty poor condition- compared international standards. Taking these facts into consideration, we can raise a question whether key problems lie...

Today, modern communication in the business world cannot be imagined without use of Social Networks. They also play an important role marketing activity and are inevitable tool communication. The subject this paper is reflected research for answer to question why do consumers Networks? More precisely, what they motives using significance knowledge Networks their necessity clarity perception creation overall strategy undertaken by marketers from companies on order communicate adequately with...

Online shopping has been experiencing a huge increase in the recent years due to itsnumerous advantages for consumers. Among most often mentioned ones are: possibility of throughout day (24/7), savings time going store, lower prices and wider range products. On other hand, consumers face certain obstacles online shopping, such as technological/security issues, mistrust, inability try products, consuming product selection etc. All these changes that occurred with Internet have led significant...

There is a significant amount of research in the world on factors that influence consumers' decision to buy organic food using traditional sales channels. also lot related consumer online shop groceries. However, our knowledge, there an extremely modest how and why consumers decide food. The Covid-19 pandemic has led increase propensity online, so this topic gained importance. Therefore, aim paper was determine most influenced during Pandemic. survey carried out Serbia by questionnaire...

The purpose of this research is to investigate whether there a difference in the valuation quality organic product website components, including information quality, visual design, and technical adequacy, between men women. Conducted Serbia, methodology comprises surveying 660 participants using custom questionnaire analyzing data through descriptive statistics Chi-square tests. findings indicate that women assign greater significance all three aspects compared men. Notably, prioritize...

The subject of this paper is the relationship between contemporary leadership styles and dimensions national culture. Leaders manifest a particular style leadership, created under influence large number elements that determine it. Thus, culture related to behaviour leaders in business system. aim show how shapes style. Basic analytical synthetic methods, methods induction, deduction generalization, exploratory method content analysis were used paper. will it important recognize on style, as...

The success of the company's management concept depends on ability to provide quality and comprehensive information by establishing personalized communication with consumers in real or near time. This form has become imperative modern business decision-making process. In today's sea marketing managers need find concepts that will make it easier for them process data. Big Data is a megatrend, phenomenon includes huge amounts data are generated almost automatically help latest technological...

From the perspective of creating an optimized international marketing mix for internationally oriented domestic companies, it is great impor­tance to apply market-oriented pricing strategy. Beside production costs, also important take into consideration environmental factors because they facilitate selection appropriate methods. For achieving success in business relevant observe changes competitors' perception and their impact on operations. That why considered as collect analyze information...

Under the assumption that collective affiliations of curators and alternative political possibilities they are generating do not produce a change, but preserve existing hegemony reinforce relations within institution art, this paper aims to examine relation affiliation particular type exhibitions making. The case study will be examined is 54. October Art Salon in Belgrade 2013.The aim point fact despite limitless potential art provides, affects exhibition making, curator selected artists.

The aim of this paper is to determine the competitiveness domestic honey and analyze factors influence, in order create an adequate strategy for maintaining strengthening competitive position. research based on analysis results from scientific-professional literature statistical reports, calculation economic indicators, comparative method other general scientific methods. Porter's diamond model used, as a basis analyzing honey. Domestic honey, traditional food product, competitive. Data...

Creating a satisfied and loyal customer base is one of the prerequisites for long-term survival bank in competitive market, such it today. Considering that, to achieve client satisfaction as well establish loyalty, necessary have competent, motivated employees. That reason why banks tend increasingly shift their attention from traditional internal marketing. Therefore, aim this research determine key marketing activities which are crucial employees' perception overall quality Besides, find...

The development of information and communication technologies is fundamentally transforming the tourism sector suppliers are widely using modern to improve their business. Hotels increasingly relying on digital in an effort reach business objectives, experience satisfaction guests achieve a competitive advantage. aim this research determine statistical significance impact demographic variables customer when services, such as: hotel website, online reservations, internet as well social media....

Consumers are the starting point and focus of all activities companies that want to survive in long term do business profitably on market. However, even most developed economies world not have awareness about importance social responsible ethical marketing. Therefore there is a need for institutional protection consumers from unfer unethical companies, one hand, but other they encourage themselves be more involved their rights. The purpose this paper analysis components consumer attitude...

Due to constantly increasing competition in the higher education market, customer or user satisfaction should be made focal point of all institutions. Creating happier, satisfied customers, whether they are students, their parents, donors, professors employers, primary objective which will also contribute quality educational In line with that, this paper aims show extent human factor (as a tool marketing mix) and elements associated it, affect student The survey was conducted on sample 703...