Purpose Providing high-quality e-banking services is considered a basic strategy for attracting and retaining customers with electronic-banking platforms. The purpose of this paper to empirically investigate comprehensive moderated mediated mechanism enhancing customer loyalty toward platforms via service quality (EBSQ) practices. Reliability, website design, privacy security support are the dimensions EBSQ. Design/methodology/approach Data were collected through structured questionnaires...

This study aims to identify the factors affecting mobile payment (m-payment) adoption intention in India by proposing a conceptual framework based on technology acceptance model (TAM). In addition construct of TAM, four user-centric constructs have been added evaluate m-payment India. The proposed research was empirically tested data collected from 381 potential service users, through online and offline survey. Data were analysed using structural equation modelling (SEM) technique. results...

The purpose of this study is to explore how different dimensions online convenience impact mobile banking (m-banking) adoption intention. findings from 432 users show that access convenience, transaction and possession/post-possession predict m-banking intention, with the chief driver being convenience. Further, results suggest intention adopt leads usage. These offer unique insights banks about make platforms more convenient for enhancing pace This also makes several contributions commerce...

Abstract The purpose of this research is to review the extant literature on mobile advertising systematically and carry out a comprehensive analysis in emerging field. Accordingly, paper synthesises terms theories, contexts, characteristics methodology analyse development over time. shows that has transitioned from text message‐based SMS advertisements into internet‐based smartphone advertising. Furthermore, based synthesis, we have developed conceptual framework antecedents, mediators...

Purpose This study investigates organizations' non-adoption intention towards the enterprise metaverse. The innovation resistance theory (IRT) is used as an underpinning to examine impact of various risks on Design/methodology/approach A total 294 responses were collected proposed hypotheses. structural equation modelling technique was investigate hypotheses using SPSS AMOS and PROCESS MACRO. Findings results this reveal that performance, security psychological are significantly associated...

Purpose This research focuses on developing and testing a conceptual model that explores customer behavioural responses (engagement, experience recommendation) towards generative artificial intelligence (AI)-enabled chatbots. It highlights the significant influence of anthropomorphic characteristics in enhancing perceptions competence warmth, further perceived authenticity. In addition, this study aims to investigate how need for social interactions moderates these relationships....

Online sales continue to grow in recent years, and so competition is increasing the online retail industry. Website interactivity might play a crucial role enhancing consumer perceptions, attitudes, responses websites. The purpose of this study propose an integrated conceptual model with underpinnings technology acceptance (TAM) demonstrate how experiential context website stores affect customer retailers. This explores effects on consumers' perceptions sites using laboratory-based...

This study investigates organizations' intention to use the industrial metaverse. The unified theory of acceptance and technology (UTAUT) is used as an underpinning examine impact performance expectancy, effort social influence, facilitation condition on results this reveal that facilitating conditions significantly influence Moreover, metaverse influences organizational agility firm performance. Further, moderation hypotheses indicate both expectancy varies at high low levels...

Abstract Despite the voluminous purchasing power of consumers at base pyramid (BOP), substantial research has not been carried out on their online buying behaviour. This study investigates factors that trigger shopping intention BOP consumers. We conducted semi‐structured in‐depth interviews with 52 respondents from India. Our thematic analysis indicates four perceived benefits and five sacrifices influencing consumers' value for purchases, subsequently determining adoption As a novel...

With the rise of internet, online brand communities have gained popularity among users. However, continue to face difficulties in engagement and usage despite advantages it offers. This study examines dark side communities. A total 316 responses from community members were collected examine proposed hypotheses based on Technology–Personal–Environment (TPE) framework. The also moderating effect culture (individualism uncertainty avoidance). findings suggest that perceived compatibility,...

Abstract The study explores the reasons that drive and hinder consumers' willingness to migrate metaverse. To determine them, a mixed‐methods approach is used: phase 1 (qualitative) involves conceptual development of model based on in‐depth consumer interviews, in 2, empirically tested via structural equation modeling. Results show social presence crucial enabler, while realistic symbolic threats are significant inhibitors migrate. Preusage cognitive dissonance significantly mediates...