A5026301915- Consumer Behavior in Brand Consumption and Identification
- International Business and FDI
- Digital Marketing and Social Media
- Innovation and Knowledge Management
- Cultural Differences and Values
- Sustainable Supply Chain Management
- Vector-borne infectious diseases
- Environmental Sustainability in Business
- Customer Service Quality and Loyalty
- Entrepreneurship Studies and Influences
- Fatigue and fracture mechanics
- Urological Disorders and Treatments
- Peripheral Neuropathies and Disorders
- Mechanical Behavior of Composites
- Structural Behavior of Reinforced Concrete
- Consumer Perception and Purchasing Behavior
- Pelvic floor disorders treatments
- Mosquito-borne diseases and control
- Social and Intergroup Psychology
- Corporate Social Responsibility Reporting
- Urinary Bladder and Prostate Research
- Hereditary Neurological Disorders
- Family Business Performance and Succession
- Public Procurement and Policy
- Global Trade and Competitiveness
National Taichung University of Education
2022-2024
National Sun Yat-sen University
2020-2021
Wonkwang University
2001-2008
Abstract The pursuit of sustainability has become critical for exporting small and medium enterprises (SMEs), driven by stakeholder pressure international buyer requirements. This poses challenges to their survival performance in markets. Drawing on the capabilities perspective, present research pioneers study this issue proposing empirically validating a theoretical framework determinant outcomes competence SMEs. Results from 673 SMEs demonstrate that orientation drives configuration...
Purpose Empirical evidence of the value creation process through which internationalizing small and medium-sized enterprises (SMEs) develop international branding capability (IBC) to build a value-creating brand in markets is incomplete. This research aims investigate theoretical framework for determinants outcomes IBC SMEs. Design/methodology/approach Using surveys 519 SMEs, this empirically verified antecedents effects on SMEs’ creation, thus translates into superior performance....
Purpose The present research responds to researchers’ calls for more of consumer animosity on potential boundary conditions (e.g. product categories) and marketing strategies that may mitigate such negative impacts marketers’ and/or brand performance, with a special focus the soft service sector. This paper aims address unique characteristics internationalization, i.e. cultural embeddedness, hybridized country origins high consumption visibility, by proposing social identity signaling model...
When expanding abroad, small- and medium-sized enterprises (SMEs) experience various constraints, especially the liabilities of small size foreignness. In this study, authors examine postures, capabilities, strategies related to international brand marketing that help SMEs overcome such challenges, establish a presence, attain superior performance in foreign markets. Framing investigation internationalization capabilities perspectives, employ multimethod approaches two-phase study among...
Purpose Because of its omission social influences, conventional animosity research has failed to sufficiently consider consumption context. To address this limitation, constitutes two interrelated parts: (a) investigating how normative influences (value-expressive and utilitarian influences) shape consumers’ attitudes purchase intentions; (b) building on the influence perspective separating context into (online vs. offline) usage (private public) contexts. The goal was examine under...
Purpose This study aims to examine whether the selection of a new outsider chief marketing officer from developed-country incumbent firm with an established brand can serve as alternative strategy acquisition firms in benefiting internationalization postselection emerging-market marketer that suffers late-mover disadvantages. Design/methodology/approach A pretest (survey) and two main studies (experiments) were conducted proposed mediation model “Chief Marketing Officer...
Purpose This study aims to investigate the role of interpersonal influence on consumer purchase decisions regarding foreign products, specifically by exploring consumers’ social reaction styles (acquisitive and protective) when confronted with normative pressures their subsequent impact behavior in context situational animosity. Design/methodology/approach Three studies were conducted China empirically examine proposed research model. The US–China Chip War 2022 was used as for animosity,...
Abstract Background An intravesical gas explosion is a rare complication of transurethral resection the prostate (TURP). It was first reported in English literature 1926, and up to 2022 were only forty-one cases. Injury from an explosion, most severe cases appearing as extraperitoneal or intraperitoneal bladder rupture needed emergent repair surgery. Case presentation We present case 75-year-old man who suffered during TURP. The patient underwent exploratory laparotomy for transferred...
Previously, the work factor approach was applied to determine fracture toughness, G c of unidirectional graphite/epoxy CLS specimen, and it is required apply multi-directional specimen. In this work, elastic factor, η el form specimen calculated numerically as a function delamination length in order investigate stacking sequence effect on . The experimentally ([0/±45/0] s /[0 2 /±45 /0 ] , [0/±45/0] ±45 /90 [90 4 for lap strap) composites. For each case, values determined from were compared...
Although local product ethnicity (local PE) can serve as a key factor in explaining home country biases superiority, this construct has been ignored since it was introduced. To address limitation, article proposes four-phase research model (identifying consumer characteristics, constructing category schema, categorizing PE, and evaluating vs. foreign products) to examine the antecedents consequences of PE an Asian advanced emerging market, which is argued be more appropriate context (e.g.,...
The fatality rate of scrub typhus infection with septic shock is quite high if timely and correct diagnosis treatment are not obtained. There few studies in the literature on subject holding TRM conferences to discuss condition reach a consensus treatment. A conference has significance early intervention by medical team therapy from doctors family members. We report case shock. On day patient was hospitalized, held invited members attend. found that eschar may be related typhus, which later...
Purpose This research examines consumer assessments of brand value derived from the redeployment brand-related assets following a crossborder acquisition (CBA). The current study synthesizes on international marketing standardization/adaptation to context horizontal acquisitions as market entry strategy investigate evaluations postacquisition choice name and positioning. Design/methodology/approach A pretest two studies were conducted in Taiwan empirically examine effects theory-driven model...