A5024415814- Consumer Retail Behavior Studies
- Entrepreneurship Studies and Influences
- Sustainable Supply Chain Management
- Consumer Behavior in Brand Consumption and Identification
- Environmental Education and Sustainability
- Environmental Sustainability in Business
- Customer Service Quality and Loyalty
- Digital Marketing and Social Media
- Organizational Leadership and Management Strategies
- Family Business Performance and Succession
- Socioeconomic Development in MENA
- Innovation and Knowledge Management
- Innovation and Socioeconomic Development
Dongbei University of Finance and Economics
2017-2021
Shaheed Benazir Bhutto University
2020-2021
Green creativity contributes to green innovation and sustainability in both the manufacturing services sectors. However, academic research offering more nuanced insights about drivers of (GCRT) is deficient, particularly within tourism hospitality sector. The present study thus theorized a model based on Componential Theory Creativity (CTC) examine inclusive leadership (GIL), psychological climate (GPC), work engagement (GWE) as antecedents GCRT. not only posits direct associations but also...
Purpose The purpose of this paper is to approach the issue how organizational innovation can be accelerated with support leadership structures and climate, specifically taking into account top innovative universities world, which has not been found in previous empirical studies. Design/methodology/approach A survey, based on a deductive approach, adopted since questionnaire for designed organizations order measure innovation, widely used by experienced employees from senior managers all kind...
Purpose Considering the rapid adoption of social media among consumers and organizations, this study intends to examine impact online bundle promotions contextual interactions on impulse buying as encounter them synchronously. Hence, a research model is proposed with integration perceived transaction value, acquisition values, top reviews information, tendency emotional intelligence following stimulus-organism-response framework, promotional framing effect, theory selective attention....
The present study aims to explore the role of entrepreneurial self-efficacy (ESE) concept with a combination an effectuation concept. First, it examined effect ESE on resources acquisition in new venture emerging country’s context. Second, attempted use principles, namely, affordable loss, set means, and precommitment as mediators relationship between resource venture. A sample 462 agro-processing entrepreneurs is explicitly surveyed interviewed. hierarchical regression structural equation...
The purpose of this paper is to evaluate the relationship between hedonic shopping motivations and obsessive-compulsive behavior from youngsters’ perspective. study based on survey 615 young Chinese buyers (mean age=24) analyzed through Structural Equation Modelling (SEM). findings show that adventure seeking, gratification idea have a positive effect buying, whereas role value negative buying. However, social found be insignificant has number implications. Marketers should display more...
This paper evaluates the relationship between hedonic shopping motivations and impulsive buying behavior of young Chinese buyers. 615 respondents are surveyed using convenience sampling analyzed through Structural Equation Modelling. The results indicate that adventure seeking, gratification idea have a positive effect on buying, whereas role has negative buying. However, social value found to be insignificant study contributes by investigating buyers which is so far missing in existing...