A5014611658- Management and Organizational Studies
- Corporate Identity and Reputation
- Innovation and Knowledge Management
- Social and Educational Sciences
- Education, Healthcare and Sociology Research
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Complex Systems and Decision Making
- Business Strategy and Innovation
- Organizational Leadership and Management Strategies
- Research in Social Sciences
- Digital Marketing and Social Media
- Organizational Learning and Leadership
- Management Theory and Practice
- European and International Law Studies
- International Student and Expatriate Challenges
- Business Strategies and Innovation
- Management, Economics, and Public Policy
- Knowledge Management and Sharing
- Public Relations and Crisis Communication
- Management and Marketing Education
- Wine Industry and Tourism
- Global and Cross-Cultural Management
- Management and Organizational Practices
- Corporate Social Responsibility Reporting
Copenhagen Business School
2015-2024
Abilene Christian University
2017
University of Virginia
2005-2008
Florida State University
1996
National Institute of Standards and Technology
1996
Organizational identity usually is portrayed as that which core, distinctive, and enduring about the character of an organization.We argue because reciprocal interrelationships between image, organizational identity, rather than enduring, better viewed a relatively fluid unstable concept.We further instead destabilizing organization, this instability in actually adaptive accomplishing change.The analysis leads to some provocative, but nonetheless constructive, implications for theory,...
While it is generally agreed that companies need to manage their relationships with stakeholders, the way in which they choose do so varies considerably. In this paper, argued when want communicate stakeholders about CSR initiatives, involve those a two‐way communication process, defined as an ongoing iterative sense‐giving and sense‐making process. The paper also argues through carefully crafted increasingly sophisticated processes. Three strategies are developed. Based on empirical...
In this paper, we present a longitudinal study of organizational responses to environmental changes that induce members question aspects their organization's identity. Our findings highlight the role culture as source cues supporting "sensemaking" action carried out by leaders they reevaluate conceptualization organization, and platform for "sensegiving" actions aimed at affecting internal perceptions. Building on evidence from our research, develop theoretical framework understanding how...
Addresses the relationship between organizational culture, identity and image. Argues that contemporary organizations need to define their corporate as a bridge external position of organization in its marketplace other relevant environments, internal meanings formed within culture. Offers an analytical framework using concepts image suggests implications, including for symbolic management combine knowledge from disciplines marketing studies.
Although many organizational researchers make reference to Mead’s theory of social identity, none have explored how ideas about the relationship between ‘I’ and ‘me’ might be extended identity processes at level analysis. In this article we define analogs for explain these two phases are related. doing so, bring together existing concerning links identities images, with new reflection embeds in culture expresses cultural understandings through symbols. We offer a model dynamics built on four...
This paper describes corporate branding as an organisational tool whose successful application depends on attending to the strategic, and communicational context in which it is used. A model help managers analyse terms of alignment between strategic vision, culture image presented. The based a gap analysis, enables assess coherence their brand. Use illustrated by examining stages development that British Airways passed through creation its concludes brand management dynamic process involves...
This study sets out to test the assumption that concepts of leadership differ as a function cultural differences in Europe and identify dimensions which describe across European countries. Middle‐level managers ( N = 6052) from 22 countries rated 112 questionnaire items containing descriptions traits behaviours. For each attribute respondents how well it fits their concept an outstanding business leader. The findings support are culturally endorsed. Specifically, clusters share similar...
We offer as our main theoretical contribution a conceptual framework for how the past is evoked in present identity reconstruction and ways which influences articulation of claims future identity. introduce notion textual, material, oral memory forms means by organizational actors evoke past. The applied study two occasions LEGO Group, revealed differences that was influenced Our suggests (1) longer time perspective use enabled formulating identity, (2) broader scope articulated related to...
This research explored the apparent ‘Catch 22’ of communicating Corporate Social Responsibility (CSR). Although companies are regularly encouraged to engage in CSR, they simultaneously discouraged communicate about this engagement. We contribute with two models that may help explain how can best their CSR initiatives. Based on a reputation survey and case studies Danish corporate frontrunners, first we develop an ‘inside‐out approach’ suggest managers manage activities achieve favourable...
This article presents a new strategy for multiparadigm research that promotes interplay between paradigms. We develop across the border of functionalist and interpretive paradigms use organizational culture studies as an example how affects multi-paradigm relations. In addition to clarifying paradigm contrasts, points connections by taking postmodern perspective.
Co-creation is a rapidly emerging area of research. However, there lack understanding as to how organizations use co-creation build relationships and generate value. How does participation emerge what outcomes it deliver? To insight into the process, we created an online brand community. Our findings show that people participate in community because offers them chance find fulfillment, express their creativity, socialize. The have significant implications for marketing, branding, research...
Drawing on interviews, archival material, and observation, this article investigates how why, two different occasions, actors at the Carlsberg Group headquartered in Denmark were inspired to use a particular historical artifact, Latin phrase Semper Ardens, carved above doorway. Used first as inspiration for naming new line of handcrafted beers, ten years later it became motto featured company’s identity statement. Findings describe temporal pattern micro-level activities that accounts used...
A barter economy is operated by the Danish biotech community. This significant as an 'interactional infra-structure' for emergence and discovery of collaborative R&D venues. Norms liberally sharing information on frontier research greatly enhance efficiency network forma tion process. Our study documents whole process informally forming relations amongst companies universities in R&D. model developed which serves interpretive scheme case studies. The patterns collaboration depicted...
Foreword. Preface. Introduction. Part One: The Basics. 1. What Is Corporate Branding? 2. Value of Brands. 3. Who Are You? 4. Diagnosing Your Brand. Two: Managing 5. Brands as Organizations Grow. 6. Infl uence Employees and Their Cultures. 7. Through Stakeholders' Eyes. Three: Pulling It All Together. 8. Aligning Vision, Culture, Images. 9. Getting into Enterprise Branding: Catching the Third Wave. Glossary Key Terms. Notes. References. Authors. Index.
Situated views demonstrate how ongoing activity is both framed by temporal structures and serves to reproduce those same structures. Yet, recent research on temporality shows that addressing distant events enables actors reflect eventually transform the frame their activity. We develop a theoretical framework of address through situated in organizations three steps. First, we discuss notion describe go beyond, potentially transform, within which they operate as Second, introduce concepts...