As consumers are key players in the transition towards a sustainable consumption pattern, this study aims to assess what consider most important food products terms of values and their relative weight product purchase decision. A cross-national investigation was conducted among Danish Italian consumers. Using Best-Worst Scaling approach, were segmented based on preferred profiled according various individual self-identities. Three consumer classes identified: "private benefit seekers" (35%),...

Abstract Consumers’ interest in product information, such as nutrition, environment, and social aspects, is increasing the food market. Blockchain technology can enhance credibility of quality signals on labels through transparency accountability supply chain. This study examines impact blockchain reducing consumer uncertainty about credence attributes facilitating informed choices. It particularly relevant for policies, greater awareness promotes proactive involvement sustainability public...

Purpose – Food habits are undergoing profound changes owing to the social, economic and technological transformations. The purpose of this paper is analyse evolution food patterns generation X in past decade, view formulating a reflection on trends fundamental component society. Design/methodology/approach Applying latent class clustering spending representative sample Italian consumers has made it possible identify principal interpret them light demographic characteristics sociocultural...

Traditional foods are facing new market challenges tied to current trends in food habits and their determinants, such as the decline of domestic preparation, increased demand for convenience foods, increasing importance industrial production, evolution regulations on safety. In this context our study aims at improving knowledge consumer segments traditional order develop better marketing strategies. The preferences different credence attributes investigated applying a latent class choice...

The increasing interest in functional foods has led to research into nutraceutical sources, which resulted the discovery of microalgae, particularly spirulina, as a promising option. Spirulina is unique for its high protein content, essential amino acids, and rich mineral vitamin content. Additionally, spirulina cultivation environmentally friendly it requires only small area minimal emissions. However, despite significant potential spirulina-based products, their market penetration remains...

Purpose This study examines the psychological drivers influencing intention to engage alternative proteins as potential substitutes for meat, utilising an extended framework of norm activation model. Our incorporates awareness meat consumption impacts, personal responsibility, involvement in sustainable and healthy eating animal welfare. These factors shape norms, which ultimately influence try new protein sources. The also considers neophobia (both food technology neophobia) a determinant...

Abstract The increasing numbers of wild animals in Europe is leading, on the one hand, to growing problems stemming from their interaction with human activities. On other, many European countries have still not developed national supply chains market game. Instead, these could represent a win–win strategy providing sustainable alternative production via intensive livestock farming and developing rural territories. Our aim was understand consumer behaviour towards game meat. We conducted...

Purpose The purpose of this paper is to analyze the demand tourists who stay in agri‐tourist facilities and assess impact agri‐tourism on local development terms income employment. study was conducted Tuscany, a region which pre‐eminent Italian supply has strong attraction for seeking natural resources, countryside culture. Design/methodology/approach methodology called use input output model based regional accounting matrix appropriately modified, according data obtained from direct...

Despite growing commercial interest in novel foods, there are few studies that analyse consumer willingness to purchase them as pet food. This study aimed test whether consumers willing accept the use of foods with insect-based ingredients, which found be poorly accepted for human consumption, feed their pets. In our case study, we analysed 400 Italian dog and/or cat caregivers pay containing insect proteins, measured by Multiple Price List methodology. We also explored role food neophobia,...

Purpose The purpose of this paper is to answer the following research questions: which are main drivers in choice a restaurant for Italian consumers? Are local, organic and GMO-free foods important attributes restaurant? Design/methodology/approach In order questions, discrete experiment was applied. particular, authors opted application latent class model identify any differences behavioural structures various consumers. This approach is, fact, based on assumption that choices subjects...

In a world characterized by significant evolution in wine consumption, Protected Designations of Origin (PDO) wines have constituted valid strategy marketing and competitiveness for producers. 2014, the Consorzio Vino Chianti Classico created "Chianti Gran Selezione" DOCG (Denominazione di Origine Controllata e Garantita) to strengthen expand quality range its productions. This is new typology placed at top production pyramid. The aim this study verify whether introduction higher-tier...

Literature shows that policies aimed at reducing meat consumption benefit from instruments targeting specific population groups. Gender appears to be a strong predictor of dietary patterns, but research detailing differences between men and women in the antecedents intention reduce is lacking. Our study seeks fill this gap. Employing an extension Theory Planned Behaviour, newly implemented food context, we divided into subcomponents. The focused on sample 400 Italian consumers, data were...