- Digital Marketing and Social Media
- Customer Service Quality and Loyalty
- Technology Adoption and User Behaviour
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Emotional Labor in Professions
- Job Satisfaction and Organizational Behavior
- Consumer Perception and Purchasing Behavior
- Diverse Aspects of Tourism Research
- Global Healthcare and Medical Tourism
- Consumer Market Behavior and Pricing
- Diverse Topics in Contemporary Research
- Emotions and Moral Behavior
- Health Literacy and Information Accessibility
- AI in Service Interactions
- Environmental Sustainability in Business
- ICT Impact and Policies
- Hospitality and Tourism Education
- Technology and Data Analysis
- Impact of AI and Big Data on Business and Society
- Wine Industry and Tourism
- Sharing Economy and Platforms
- Color perception and design
- Emotional Intelligence and Performance
- Workplace Spirituality and Leadership
Hanyang University
2016-2025
Anyang University
2016-2024
Hanyang Cyber University
2021
University of Houston
2009-2020
Taylor's University
2020
Kennesaw State University
2014-2015
Knoxville College
2015
University of Tennessee at Knoxville
2015
Korea University
2013-2015
Purdue University West Lafayette
2006-2010
Abstract This study aimed to examine the effects of perceived risk, benefits, and trust on consumers’ intention use mobile payment, or m‐payment. In addition, different some demographic factors (e.g., income, age, education) m‐payment usage were examined. The sample 457 respondents was used analyze causal relationships between variables mean differences in consumer results supported negative relationship trust, A positive benefits found. revealed that mediated individual adoption, education...
Abstract With the growing popularity of mobile technology, communications are becoming an important channel for tourism organisations. This study builds upon a conceptual framework that explains factors influencing tourist acceptance devices. To represent uniqueness technology based on extensive literature review user acceptance, this proposes two external variables (technology experience and trip experience) influential determinants (perceived usefulness perceived ease use). These together...
Purpose This study aims to investigate determinants of satisfaction and loyalty decisions in the use mobile services. Design/methodology/approach A research model was designed identify multi‐dimensions service quality perceived value, their influences on loyalty. Structural equation modeling employed test hypotheses. Findings Statistical analysis identified five distinct dimensions quality, direct indirect effects economic emotional value intention through satisfaction. Two (i.e. value) had...
The purpose of this study is to identify appropriate combinations between various types commitment and benefit, induce enhance loyalty behaviours, such as customer retention, cross-selling, customers' positive word-of-mouth, in a matured service market. results show that functional economic benefits have significant effects on retention through calculative commitment, while experiential symbolic significantly affect cross-selling word-of-mouth via affective commitment. Normative mediates the...
This study sought to examine the effect of quality chatbot services on customer satisfaction, repurchase intention, and positive word-of-mouth by comparing two groups, namely chatbots with without emotion words. An online survey was conducted for 2 weeks in May 2021. A total 380 responses were collected analyzed using structural equation modeling test hypothesis. The theoretical basis SERVQUAL theory, which is widely used measuring managing service various industries. results showed that...
SUMMARY Emotional correlates of affective reactions towards a natural disaster and their influence on future travel intention to seaside destinations were explored using the PAD (Pleasure-Arousal-Dominance) Emotion Model. The results from structural equation modeling process support proposition that influences significantly responses emotional states pleasure, arousal dominance. affect changes in return impact varying degrees intentions traveler visit destination. pleasure domain is found...
Abstract Due to the nature of tourism product (inherently experiential, intangible, and heterogeneous) substantial geographical distances, trial prior purchase decision is almost impossible. These kinds distances could be overcome by information about product, which available in advance can gathered consumer. The upsurge mobile technology providing great flexibility for industry travelers who have hierarchical needs beyond extent or extension alternative user-centered channels other support...
Digitization has significantly impacted the purchasing behavior of luxury consumers. Now, brands are trying to maximize consumers' experiential value through 'phygital' marketing. Considering this trend, it is crucial analyze how brand websites structured and perceived by Accordingly, study investigates attributes brands' build customer-based equity (CBBE), satisfaction, repurchase intention. To examine relationship, an online survey was conducted with 422 consumers in United States who had...
This study aims examining the consequences of customers' distrust toward luxury service providers (i.e. attitude, trust, and willingness to pay). The mediating role attitude trust is tested understand customer behaviors in hotel context. demographic characteristics on skepticism CSR behavior investigated. Thus, this research extends previous studies by 1) context, 2) identifying relationship between its outcomes, 3) highlighting individual differences relation their behavior.