A5047309536- Digital Marketing and Social Media
- Technology Adoption and User Behaviour
- Customer Service Quality and Loyalty
- Consumer Behavior in Brand Consumption and Identification
- Diverse Aspects of Tourism Research
- Media Influence and Health
- Sport and Mega-Event Impacts
- Behavioral Health and Interventions
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
University of Houston
2023-2024
Anyang University
2023
Hanyang University
2023
Research on the adoption of environmental social governance (ESG) activities from a customer perspective has been rarely conducted in hospitality literature. Hence, applying learning process theory, this paper aims to examine how customers' subjective knowledge ESG affects their perceived benefits through awareness, which turn, influences visit intention. Through one preliminary study and two studies, work confirms mediation awareness relationship between The findings highlight importance...
Drawing on the activation theory and Exit-Voice-Loyalty-Neglect model, this study examines how level of customer engagement affects four different types responses to a service failure in mobile application context. In addition, we investigate moderating role relationship quality those relationships. This used data from self-administrated online survey 345 South Korean customers who had experienced failure. Partial least squares structural equation modeling was applied our conceptual model....