Marina Bugarčić

ORCID: 0000-0003-0762-0192
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About
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Research Areas
  • Regional Development and Management Studies
  • Organic Food and Agriculture
  • Consumer Behavior in Brand Consumption and Identification
  • Nonprofit Sector and Volunteering
  • Economic and Business Development Strategies
  • Politics and Conflicts in Afghanistan, Pakistan, and Middle East
  • Global Energy Security and Policy
  • Oil and Gas Production Techniques
  • Drilling and Well Engineering
  • AI in Service Interactions
  • Digital Marketing and Social Media
  • Global Trade and Competitiveness
  • Reservoir Engineering and Simulation Methods
  • Diverse Aspects of Tourism Research
  • Conservation, Biodiversity, and Resource Management
  • Entrepreneurship Studies and Influences
  • Forest Management and Policy
  • Culinary Culture and Tourism
  • Environmental Sustainability in Business

Univerzitet Union Nikola Tesla
2016-2025

This study explores the impact of artificial intelligence (AI) on customer perceptions and behavior in restaurants, airline companies, hotel sectors within hospitality industry Iran. The primary objective is to analyze how AI affects trust, brand engagement, electronic word-of-mouth (eWOM), tourists’ readiness use technologies. Using a comparative analysis approach surveys, this research tests hypotheses about effects various dimensions interaction. findings highlight significant...

10.3390/su16093663 article EN Sustainability 2024-04-26

One of the key elements for development an agro-tourism destination can be specific gastronomy. In this context, research and understanding motivation tourists who visit those destinations influence concept their sustainability, which was goal research. The conducted during 2022 on a total sample 607 respondents stayed in Republic Serbia. paper presents motivational factors that potentially frequency gastronomic to try local specialties food destinations. results indicate cultural experience...

10.3390/su15032839 article EN Sustainability 2023-02-03

This study examines attitudes toward achieving a sustainable balance in ecotourism using the Stimulus-Organism-Response (SOR) model, focusing on economic and environmental factors shaping practices. Data were collected from tourists, local residents, managers Serbia Croatia, encompassing diverse perspectives natural resource conservation, benefits, community engagement. The results indicate that conservation significantly contributes to participation, tourist awareness, engagement, with...

10.3390/land14020395 article EN cc-by Land 2025-02-13

The approach to open innovation presents one of the major trends in terms constant change and accelerating technological innovation. given construct proclivity for involves measuring technology exploration exploitation involving different inside-out outside-in activities. In this paper, we are researching tendency on a sample 102 companies agriculture food sectors Serbia. research has shown that agro-food sector inclined innovation, not just those high-tech industries often subject...

10.5937/intrev1704064z article EN International Review 2017-01-01

The aim of this paper was to examine the differences in attitudes towards influential economic, social and marketing factors on growth organic agricultural production. In addition above, scientific goals work are determine persistence, nature connection predictability above strategies for dealing with health problems. subject research is examination population producers who own farms students Faculty Agriculture Novi Sad according representation sociological, economic instruments used...

10.59267/ekopolj2303725l article EN cc-by-nc-nd Ekonomika poljoprivrede 2023-10-02

The present work shows the technical solution for a mobile unit used brine mixing in oil and gas industry. Brine is widely as fluid when servicing wells pipelines. use of process pipeline overhaul allows safe operation clogged parts petroleum wells. In this study, we suggest automated production, storage, shipping mentioned brine. process, methodology, equipment, implemented “touch panel” application are innovative because they allow cost-effective, efficient, environmentally preparation...

10.1080/15567036.2016.1153752 article EN Energy Sources Part A Recovery Utilization and Environmental Effects 2016-10-24

The aim of the paper was to show that Serbia has favorable natural conditions (land and climate) for diverse agricultural production (plant- animal-based), experienced manufacturers, experts scientists, as well world-famous selections numerous plant cultures. Serbia's major products are corn, wheat (flour), sunflower (oil pellets), sugar beet (sugar), soybean protein products), potatoes, raspberries, apples, plums, sour cherries, grapes, pork, beef poultry, milk.

10.5937/ekopolj2204177r article EN cc-by-nc-nd Ekonomika poljoprivrede 2022-01-01

The terms 'leadership' and 'the leader' are some of the most used words in business world, often disregard their true meaning. Many management theorists believe that skills knowledge person who lead company from which derives its power authority crucial for company's survival, development growth. It is known a potential ability to influence behavior others this one main characteristics leaders. Theoretically speaking leader's comes position he occupies organization authority....

10.5937/tehnika1402301i article EN cc-by Tehnika 2014-01-01

The aim of the paper: 'Management development renewable energy sources is to point out possible solutions for neutralizing threat shortages. paper outlines major short and long term problems facing humanity. increase world human population is, inevitably, accompanied by higher consumption. Reserves decrease nonrenewable like oil, gas, coal a maintaining current living conditions, thus requires in order neutralize threat. This why management an imperative Serbia. emphasizes use solar energy,...

10.5937/tehnika1405867i article EN cc-by Tehnika 2014-01-01

Non-profit organizations are increasingly gaining importance in the modern economy with their development and numbers increasing day by day. It is very important to note that non-profit often subject various benefits for-profit companies not. Thus, for example, preferential tax status of manifested primarily form exemption from corporate income tax. In addition, private enjoy other state, local federal taxes exemptions. Under certain conditions, these exempt on donations membership fees. A...

10.5937/tehnika1505859i article EN cc-by Tehnika 2015-01-01
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