A5010204097- Innovation and Knowledge Management
- Business Strategy and Innovation
- Innovative Approaches in Technology and Social Development
- Public Procurement and Policy
- Service and Product Innovation
- Management and Organizational Studies
- Entrepreneurship Studies and Influences
- Public-Private Partnership Projects
- Customer Service Quality and Loyalty
- Outsourcing and Supply Chain Management
- Innovation Policy and R&D
- Private Equity and Venture Capital
- Community Development and Social Impact
- Customer churn and segmentation
- Family Business Performance and Succession
- Innovation, Technology, and Society
- Design Education and Practice
- Construction Project Management and Performance
- Technology Assessment and Management
- Management and Marketing Education
- Digital Marketing and Social Media
- Regional Development and Policy
- Social and Educational Sciences
- Big Data and Business Intelligence
- Evaluation and Performance Assessment
University of Southern Denmark
2014-2024
University of North Carolina at Chapel Hill
1998-2023
Durham VA Medical Center
2023
Emory University
2023
American College of Rheumatology
2023
Rheumatology Consultants
2023
eLearning Studios (United Kingdom)
2023
Quality Research
2020-2021
Firms live and die by their ability to successfully bring innovations market, which places commercialization as a key capability. Contemporary research suggests that is non-linear process with diverse activities decisions coincide interact the innovation process. By integrating dynamic capabilities theoretical lens, this study aims enhance understanding of processual nature commercialization. Through longitudinal case study, we investigate how firm's sensing, seizing transforming help build...
The aim is to investigate how stakeholders can participate in the early phases of construction projects and relevant insights be gathered from with very different backgrounds interests. To gain these insights, it important understand a space created facilitate communication between professionals stakeholders. research draws on literature design user-driven innovation order get richer understanding stakeholders' involvement construction. method applied based three stakeholder workshops,...
Although the body of research on design thinking (DT) is growing, knowledge regarding DT facilitation in innovation projects sparse. Through explorative case studies, we explore how facilitators understand and apply to projects. Our findings reveal that different take markedly polar approaches facilitation. We advance literature by establishing links with group developing a taxonomy anchored two opposite facilitation: method approach cofacilitation approach. demonstrate interpretations can...
Purpose Successful segmentation and implementation are crucial for firms. This paper aims to focus on what areas small- medium-sized enterprises ( SMEs) consider when implementing new target segments in the organization. If firms do not understand potential complexity plan implementation, they risk overlooking important that cause organizational resistance failure market. Design/methodology/approach builds a literature study five SME case studies based 44 interviews 10 intervention...
Purpose The purpose of this paper is to introduce and discuss a contextual framework, which based on different purposes segmentation. A matrix proposed for segmentation that distinguishes between strategic operational levels the degree new value created. Design/methodology/approach conceptual discussion aims at contributing development purpose. Findings Several models have emerged in literature, but many are not explicitly addressed. However, model affects process has ramifications...
Purpose: Segmentation is seen today as a core concept within mainstream marketing. While industrial segmentation has received considerable attention academic literature, there have been many reports on companies having problems using, applying, and implementing the principles of segmentation. Authors criticize literature for giving too little to implementation, providing marketers help guidance how make work in practical environment. This article addresses some these problems....
Purpose Public-private innovation (PPI) is often claimed to contribute societal welfare, bring positive effects the public sector and open new markets private firms. Engaging in public-private relationships for is, however, also recognised as challenging problematic. The purpose of this paper discuss managerial strategic challenges faced by firms when engaging innovation. Design/methodology/approach This qualitative study presents ten firms’ engagement relationships. Half them are...
The buying center concept and various situations are core components of industrial marketing research. Currently, organisational literature neglects public has difficulties understanding new-buy involving innovation processes. Based on an exploratory case study, we examine four pre-commercial procurement projects which provide valuable insight into that involve Firms (suppliers) collaborate with organisations (customers) learn about emerging centers throughout the projects. We contribute a...
Purpose The purpose of this paper is to extend the discussion about customer portfolios beyond simple identification models and how they can be used for balanced resource allocation a should take into account views from relationship partners aligned in internal as well relational context. Design/methodology/approach portfolio literature reviewed (most recent, seminal, IMP related) considered context both sales organization customers involved portfolio. A conceptual framework introduced that...