A5045980444- Business and Management Studies
- Entrepreneurship Studies and Influences
- Innovation and Socioeconomic Development
- Academic Research in Diverse Fields
Universidade do Vale do Rio dos Sinos
2023
Universidade de Caxias do Sul
2017
Abstract Frugal innovation consists of creating solutions based on the parsimonious use resources with essential quality, design, and functionality, offered to customers lower purchasing power. This study aims analyze how a frugal evolves in multinational company during its expansion into new market at base pyramid (BoP). The adopted research strategy is case subsidiary whose unit analysis development product from inception presence market. A theoretical model that identifies antecedents,...
O objetivo geral deste estudo consiste em propor um planejamento estrategico para uma empresa prestadora de servicos. A atividade abrange consertos, reparos e afericao balancas com capacidade estrutural ate 80.000kg, nos segmentos comercio, industria, farmacia, laboratorios na area da saude. Com base nas informacoes coletadas empresa, relacionado ao teorico sobre servicos, marketing planejameno estrategico, foi possivel indicar algumas sugestoes melhoria, o foco busca mercados atraves...