A5015149760- Consumer Behavior in Brand Consumption and Identification
- Business Strategy and Innovation
- Digital Marketing and Social Media
- Service and Product Innovation
- Functional Brain Connectivity Studies
- Design Education and Practice
- Innovation and Knowledge Management
- Advanced Neuroimaging Techniques and Applications
- Sustainable Development and Environmental Policy
- Management and Organizational Studies
- Mental Health Research Topics
- Consumer Retail Behavior Studies
- Corporate Identity and Reputation
- Cultural Industries and Urban Development
- University-Industry-Government Innovation Models
- Autism Spectrum Disorder Research
- Entrepreneurship Studies and Influences
- Customer Service Quality and Loyalty
- Business Strategies and Innovation
- International Business and FDI
- Business and Economic Development
- Diverse multidisciplinary academic research
- Sustainable Supply Chain Management
- Technology Adoption and User Behaviour
- Diabetic Foot Ulcer Assessment and Management
Philipps University of Marburg
2024-2025
SKEMA Business School
2012-2021
University of Tübingen
2011-2018
Université de Lille
2013-2018
Deutsches Diabetes-Zentrum e.V.
2016-2018
Heinrich Heine University Düsseldorf
2016
University of Oxford
2016
Audencia Business School
2008
Centre d'Etudes et de Recherches Appliquées à la Gestion
2006
Université Pierre Mendès France
2006
Purpose The technology acceptance model (TAM) has been one of the most influential theories in information literature, but it not used marketing literature to understand consumer international web sites. Thus, purpose this study is use TAM consumers' and MNEs sites designed specifically for their country. Design/methodology/approach This applies extends B2C American Japanese Brazilian, German, Taiwanese consumers. In total, there were 2,243 usable questionnaires structural equation modeling...
Through the introduction of Web 2.0, blogging phenomenon has become an important marketing channel, as it enabled a new way communicating and sharing information through its user-generated content. Today largest segment blogosphere consists fashion blogs, i.e. blogs that focus on brands, products, street style, personal style. In recent years companies have begun to realize benefits using tool, they are targeted inexpensive get publicity reach potential consumers. This research aims study...
Schizotypy can be utilized as a phenotypic risk marker for schizophrenia and its spectrum might relate to putative dimensional biological markers of the psychosis spectrum. Among these are amygdala function structure, which impaired in schizophrenia, but possibly also correlated with subclinical expression schizotypy nonclinical samples. We tested whether different parameters relating would healthy subjects relatively higher vs lower traits. Sixty-three psychiatrically (42 21 scores,...
Schizotypy as a psychosis proneness marker has facilitated the study of schizophrenia spectrum models, linking phenotypic risk to brain structural and functional variation. However, association studies connectome markers are limited often do not consider relations genetic risk. We tested hypothesis that dimensions schizotypy (rather than overall phenotype burden) related fiber tract integrity this is moderated by polygenic (or resilience). In cohort 346 psychiatrically healthy subjects, we...
Abstract Brand extensions are an interesting brand strategy alternative, as they may attract new segments of customers that have not considered the before because different reasons. Therefore, seen a perfect way to boost revenues company. However, though work quite well for consumer (value) brands, might opposite effect on luxury ones. While extensions, especially downward ones attention and make brands more accessible familiar among consumers, at same time weaken status its existing...
Sepsis is a common problem in intensive care patients leading to multi-organ failure and gastrointestinal paralysis.The aim of the study was investigate whether tract not only target but also source inflammatory mediators inhibiting motility.Mesenteric lymph obtained from rats which sepsis induced by lipopolysaccharide (LPS) intraperitoneally. Gastrointestinal motility recorded following mesenteric lymph- or TNFα infusion into jugular vein separate healthy recipient using strain gauge...
Co-branding is an interesting approach to building differentiation and reputation. In the fashion industry, one well-known example of co-branding creative collaboration between designers mass-market retailers. This paper aims explore this specific co-branding. It first introduces concept presents its application by Swedish retailer H&M. An exploratory study with a convenience sample confirms interest approach. Further analysis contrasting results H&M's collaborations Lanvin Sonia Rykiel...
Abstract Brand building is central to achieving differentiation in most economic sectors. This paramount for luxury goods where customers buy a symbol as much product. The brand and its image are key factors competitive advantage competence companies. study aims explore of traditional leather brands. A multiple case Delvaux, Bottega Veneta, Hermès Loewe allows us replicate extend Fionda Moore’s (2009 Fionda, A. Moore, C. 2009. anatomy fashion brand. Journal Management, 16(5/6): 347–363....
Borderline personality disorder (BPD) is characterised by structural and functional brain alterations. Yet, there little data on connectivity (FC) across different levels of networks parameters. In this study, we applied a multi-level approach to analyse abnormal connectivity. We analysed resting-state magnetic resonance imaging (fMRI) sets 69 subjects: 17 female BPD patients 51 age-matched psychiatrically healthy controls. fMRI was using CONN toolbox including: a) seed-based FC analysis...
Patients with diabetes are probably often unaware of their comorbidities. We estimated agreement between self-reported comorbidities and administrative data.In a random sample 464 patients, data from questionnaire asking about the presence 14 closely related to were individually linked statutory health insurance data.Specificities >97%, except cardiac insufficiency (94.5%), eye diseases (93.8%), peripheral arterial disease (92.6%), hypertension (90.9%), neuropathy (85.8%). Sensitivities...
Abstract Luxury fashion companies are today part of a dynamic and fast growing industry. The competition international market shares is tough, only the fittest survive. There three large luxury groups in world: LVMH, PPR Richemont. Chloé French company belonging to Richemont, since being acquired by group 1985. Chloe was founded 1952 Parisian claiming that contemporary too stiff formal. Her name Gaby Aghion she opted for changes started design garments which called “luxury ready-to-wear”....
A retrospective commentary provides a look at valuable and unique findings that caused the article's high impact in literature. At time of study, majority brand extension research focused on non-luxury brands, existing luxury gave more attention to extensions rather than parent brands. Meanwhile, our study evaluations attitudes brand. The significant distinction between other available studies – investigation was based practice chosen brands theory. analysed following evaluated: danger...