Nelson Okorie

ORCID: 0000-0003-1207-1343
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Research Areas
  • Media Studies and Communication
  • Vaccine Coverage and Hesitancy
  • Media, Gender, and Advertising
  • Digital Marketing and Social Media
  • Gender, Feminism, and Media
  • Media Influence and Politics
  • Viral Infections and Outbreaks Research
  • Misinformation and Its Impacts
  • Consumer Behavior in Brand Consumption and Identification
  • Marketing and Advertising Strategies
  • Hate Speech and Cyberbullying Detection
  • Gender, Education, and Development Issues
  • Politics and Conflicts in Afghanistan, Pakistan, and Middle East
  • Media, Religion, Digital Communication
  • Impact of Technology on Adolescents
  • Social Media and Politics
  • Hepatitis B Virus Studies
  • Information Society and Technology Trends
  • Communication Studies and Media
  • Education, Sociology, Communication Studies
  • Cybercrime and Law Enforcement Studies
  • Corruption and Economic Development
  • Hepatitis C virus research
  • Digital Games and Media
  • Health Literacy and Information Accessibility

Pan-Atlantic University
2020-2024

Faculty of Media
2022

Covenant University
2012-2021

Lagos State University
2020

North-West University
2016

The research explored public relations professionals' views on the potentials of adoption Internet Things (IoT) for their functions. High level competitiveness in business engendered by globalization and technological advancement has made relationship-building sacrosanct to survival. advent Internet-based communication increased sophistication target audience relations, which requires a matching upgrade versatility practitioners. Decisions customer satisfaction are increasingly based data...

10.1080/23311975.2019.1683951 article EN cc-by Cogent Business & Management 2019-01-01

In health communication research studies, there have been various qualitative and quantitative studies on breast cancer.However, is paucity of investigations the influence information sources used in media awareness campaigns cancer care among women Nigeria.This study, therefore, investigated South-West study was anchored two theories: agenda setting theory diffusion innovation theory.It employed survey design, which made use questionnaire to achieve objectives study.The total number...

10.5171/2014.152107 article EN Journal of African Research in Business & Technology 2014-06-14

Background: Women that are not in good health cannot contribute to sustainable development but effective coping during and after sickness could enhance their contributions development. Objective: The study examined the strategies among women with cervical cancer different marital context Nigeria Methods: In-depth interview from eight survivors patients of two distinct contexts characterised by presence or absence husband states Nigeria. Data were analysed using content analytic procedures...

10.11564/32-1-1172 article EN African Population Studies 2018-08-27

In the field of media and health communication studies, there have been various studies on nature danger virus infectious diseases in African continent. However, is paucity research investigations awareness campaigns for creating Ebola Virus Disease (EVD) Africa. This study, therefore, examined use EVD Lagos State. For this four questions were raised answered to achieve stated objectives. Also, study adopted survey design, which made questionnaire data collection. Furthermore, multi-stage...

10.1177/0972063417727619 article EN Journal of Health Management 2017-10-09

This study was undertaken to analyze and ascertain several aspects of the coverage issues political conflict covered by weblog, Nairaland, as well gauge level civic engagement on part Nairaland users. The method used researchers content analysis four research questions were raised answered certain participation audience which consisted results found that prominently placed, usually front page Nairaland. It also observed subject matter with highest amount coverage, participation, conduct,...

10.1016/j.kjss.2018.05.007 article EN Kasetsart Journal of Social Sciences 2018-05-01

The ever increasing brand multiplicity and competition on the market of goods services have dictated pace growth in usage celebrity endorsement across globe. use has become a prime communication strategy organizational management that aids sale promotion brands It is popular approach marketing for all management. This paper examines as tool serves an aid to expedite image purchase. However, it can also horrific unless accompanied by powerful idea, effective impeccable positioning.

10.29333/ojcmt/2383 article EN cc-by Online Journal of Communication and Media Technologies 2012-04-24

Data available in this survey depict new media use for agricultural training and research. The objective was to determine how favourably or unfavourably disposed the respondents were using research training. Self-administered copies of questionnaire used generate data from 47 extension workers at ASTC, Plateau State. Frequency tables Spearman's rank-order correlation analyze data.

10.1016/j.dib.2018.11.031 article EN cc-by Data in Brief 2018-12-03

Introduction Lassa fever constitutes a threat to the public health system in Nigeria with reoccurring annual epidemics and its attendant risk communication intervention challenges. Objective This study examined influence of alarm (if any) on respondents' comprehension messages about most common host virus, modes transmission, factors, protective measures for fever. The model (mental noise hypothesis) served as benchmark measuring perceptions endemic states Nigeria. Method adopted...

10.3389/fcomm.2023.1052397 article EN cc-by Frontiers in Communication 2023-07-18

Elections in the world are not taken with levity as it is one of major determinants what would become certain country some years to come. During 2015 general election Nigeria, political environment was intensified proliferation adverts, innuendos and propaganda messages. Media organisations always, became vehicles channels expressions propaganda. A significant number these messages had elements hate speeches which were targeted at ridiculing opponents opposition parties. Nigeria has...

10.18769/ijasos.367311 article EN IJASOS- International E-journal of Advances in Social Sciences 2017-12-16

HIV/AIDS is a perennial health issue in South Africa; the disease was major cause of 200,000 deaths Africa 2013. The menace has increased with increase number people living Africa, despite rigorous preventive strategies that were adopted country. This article explores localism communication as tool development promoting awareness and knowledge particular reference to Africa. draws attention various localized channels communicating messages relation their significance facilitating knowledge.

10.1177/0972063416651567 article EN Journal of Health Management 2016-07-06

In response to the global call for strategic information understand viral hepatitis, dataset provides on use sources hepatitis B virus (HBV) by residents of Southwest Nigeria. The data further shows knowledge and practice level HBV. were generated among 582 respondents residing in suburban region Lagos, Ogun Oyo states through a self-administered questionnaire. found out that Nigeria obtained Hepatitis predominantly from internet (mean score: 3.0687and std. dev. 1.3604). Furthermore, had...

10.1016/j.dib.2020.105507 article EN cc-by Data in Brief 2020-04-09

This study examined the role of digital journalism on insecurity and terrorist attacks ISIS as reported by media outlets.This was anchored framing theory, which stipulates that machinery development communication for creating awareness security issues.The method adopted content analysis, analyzed 30 news videos activities based Youtube.Also, four research questions were adequately answered in this study.From findings, global outlets framed their reports to secure sympathy from its audience...

10.15655/mw/2019/v10i2/49619 article EN Media Watch 2019-05-18

The growing incidence of hepatitis disease has become a perennial issue across the globe. Healthcare providers and communication experts agree that is highly infectious deadly infected several millions individuals in high low-resource countries. This study examined media reportage as well perception Nigerians on awareness knowledge disease. was anchored Health Belief Model (HBM), which explains how attitude can be influenced by health messages. adopted dual research method made use survey...

10.5539/gjhs.v9n10p68 article EN Global Journal of Health Science 2017-08-27

Indigenous communication systems are essential element of the socio-cultural tradition Africans. These have been used to promote co-operation, mobilization and participation among African people. This paper takes into account uniqueness indigenous especially on women’s political was laid two-step flow (Multi-step flow) theory. Empirical study looked researchers conclude that since provides women with knowledge information activities at local level, it follows should be trained a view...

10.7176/nmmc.vol251-8 article EN New media and mass communication 2014-05-01

This study examined how Big Brother Africa has promoted the unique elements of African identities and multicultural images Africa. was anchored on cultivation theory to explain nature influence as a reality TV show. The survey research method adopted questionnaire served an instrument data collection. results indicated that 90% respondents had watched BBA Hotshot, while more than 87 % they past editions BBA. Also, result 83% believed in area problem solving purposes. recommended there need...

10.29333/ojcmt/8222 article EN Online Journal of Communication and Media Technologies 2020-04-30

In line with the Sustainable Development Goal 3:3 of ending epidemic hepatitis by year 2030, there is a global call for strategic information to understand viral hepatitis. Existing studies on B virus (HBV) in Nigeria have primarily focused health practitioners and their patients, neglect detailed empirical data communication practice, especially as it relates semi-urban urban demographic information. The study set find out strategies employed government non-government organisations working...

10.1080/23311886.2020.1777814 article EN cc-by Cogent Social Sciences 2020-01-01
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